by The Editors on September 11, 2009
by The Editors on September 11, 2009
Orange 21, the parent company of Spy Optics announced this morning that they would “design and develop O’Neill Eyewear” under a license agreement.
Michael Neil, O`Neill`s Global Head of Brand Development & Licensing, is excited about this new development for the brand; “Due to O’Neill’s integral connection with the beach and snow lifestyle, eyewear is a natural extension for O’Neill and who better to team up with than the experts at Orange 21. They have proven competence in the eyewear category, which they have successfully gained over the last 15 years with SPY OPTIC.” . . “The convergence of two great brands is not only a story of success in a tough economy, it also signals an amazing level of respect and competency when the leading wetsuit brand pairs up with the leading action sports eyewear brand to produce a line,” said Stone Douglass, CEO of Orange 21
Sounds like a good deal for everyone. Follow the jump for the entire release.
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by The Editors on September 9, 2009

The news from Neff just keeps getting stranger and stranger. Now, Neff Headwear has teamed up with the MTV Video Music Awards and Greenhouse to make a special limited run of hats for all the celebrity presenters at this year’s VMAs.
The hat features a re-designed Moon Man and a bright green under brim with the slogan “Green is the New Black” to salute the eco-friendly New York City nightclub Green House. The hats will be given to each celebrity presenter at this years award show for them to rock and keep.
Yes, these look really good, and we’re sure all the collectors are going to want to get their hands on these.
[Link: Neff Headwear]
by The Editors on September 8, 2009

Last year The Crossroads Trade Show seemed like a reaction. It was a response to damage (real and/or perceived) that the Action Sports Retail show had done to the skateboarding business and the Crossroads was seen as a salve, an antidote, maybe even a correction. But in 2009 the Crossroads, held in the back parking lot of Jamie Thomas’ Blackbox Distribution on the eastern edge of Carlsbad, California seems to have grown into its own.
Today there wasn’t as much talk about the trade show wars. Instead most discussions centered around the brands, the products, and how good it was to see old friends. It is the gathering of skateboarding business. And while talk of the economy came up during the day, it was more out of optimism for the future than worry about the past.
Being a bigger show helps. “The event has grown quite a bit,” said founder Jamie Thomas. “It’s almost double of what it was last year. There are over 100 brands and we’re doing two days. I think tomorrow will be even bigger.”
Rolling around the booths, however, it was tough not to compare The Crossroads to what we’ll all see on Thursday when ASR kicks off in a corner of the San Diego Convention Center. It’s is nice to be able to walk in without waiting in line. Or skateboard in front of a booth in peace or do pretty much anything else without anyone telling you to stop, or leave, or ask to see your badge. And that in itself is reason enough to love it.
Click here for some photos from today.
by The Editors on September 8, 2009
Trent Bush has deeper roots in snowboarding that most. Along with his twin brother Troy, Trent has seen every phase of snowboarding from the inside.
Amazingly, he has avoided getting jaded and has continually been able to reinvent himself for the times. He and Troy have had their own outerwear lines several times, and designed outerwear for Burton. Most recently they partnered to found Brandbase, the company that operates Tech 9, Nomis, and Sound.
Shayboarder interviewed Trent to get the background on all things Bush. It’s definitely worth the read.
[Link: Shayboarder.com]
by The Editors on September 4, 2009
by The Editors on September 4, 2009
After reading retail and brand specialist Bertrand Pellegrin’s (pictured right) new book Branding the Man: Why Men are the Next Frontier in Frashion Retail, SF Gate men’s fashion writer Aaron Britt went out with the man himeself to find San Francisco best men’s shopping environment. Their favorite: Mollusk Surf Shop at 4500 Irving St.
The large, open space felt immediately authentic, charmingly quirky and instantly right. The breadth of merchandise, sunny, smart and ineffably Californian aesthetic made you want to flop down on one of the couches to peruse a book of photographs or sneak into one of the hidden gallery spaces to check out the preponderance of art displayed. Owner John McCambridge did much of the design himself, and the homespun, design-school-meets-driftwood-collector vibe is altogether enchanting. . . Pellegrin called it one of the best new retail environments he’d seen in the Bay Area in years. “For a fraction of the cost most retailers spend on interior design,” he said, “Mollusk not only communicates its story but offers an environment that somehow doesn’t even feel like a store. It’s a state of mind. . . “I went back and a surfer walked in with his board, barefoot, wet and sandy and no one batted an eye. Now that’s authentic.”
Guess as a retailer you can’t really get a better review that this. Then again, if someone like Bertrand Pellegrin like’s your shop you have to wonder a little, don’t you?
[Link: SF Gate]
by The Editors on September 3, 2009
Quiksilver reported their third quarter financials this afternoon and while things weren’t all rosey they were inline with what the street was expecting according to The Wall Street Journal.
For the quarter ended July 31, the Huntington Beach, Calif., company reported a profit of $1.3 million, or one cent a share, down from $2.9 million, or two cents a share, a year earlier. Per-share earnings from continuing operations fell to three cents from 25 cents. . . Revenue decreased 11% to $501.4 million, while gross margin fell to 46.7% from 50.4%. . . . Revenue in the company’s Americas segment fell 6%, while European sales dropped 8%, on a constant currency basis. Sales in the Asian/Pacific segment rose 12% on a constant-currency basis.
Follow the jump for the press release or click here to read it in PDF form.
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by The Editors on September 3, 2009

West Coast brands can get as big as they want, but they still don’t count until they make it there. That’s probably why Nixon is so excited about this Bloomingdale’s deal sponsored by Marvin Jarrett’s Nylon.
NYLON presents the launch of Nixon at Bloomingdales during New York Fashion Week 2009. Tuesday, September 15, 6-8pm Hosted by NYLON style director, Dani Stahl; DJ; Gift-With-Purchase* RSVP by Monday, September 14 to nixon@nylongmag.com
After all, brightly colored watches are chic!
Bloomingdale’s, Fashion Accessories, on 1, 1000 Third Avenue New York, NY 10022
[Link: Nixon Now]
by The Editors on September 3, 2009
When the Royal Caribbean International cruise lines launches the world’s largest cruise ship, the Oasis of the Seas, in December it will be with a ship full of retail stores: 13 in all. One of them is called called Star Pier.
Star Pier is a hybrid of all things tweens and teens adore. . . . From clothing labels including Roxy, Quiksilver, and DC Apparel to an electronic games and accessories outpost alive with a DJ station and Wii game area, this is not the average teen clothing store.
The Quik boat soon will be making another run, the Quik boat promises something for everyone, set a course for adventure,
your mind on a new romance. And Quik won’t hurt anymore. . .
[Link: Reuters.com]