by The Editors on September 22, 2009
One of the friendliest faces in action sports marketing and electric eyewear co-founder Mike Carter, has officially taken the job of vice president of global marketing for Rick Alden’s headphone company Skullcandy. Here’s what Carter said in the press release:
“This is a very rare and unique opportunity to join such an incredible team. The brand passion that Rick Alden and the entire Skullcandy family have created is infectious, and I’m excited to make my own unique contribution to a category leader that shares my similar marketing values and visions. I look forward to being apart of the next chapter in the ever evolving Skullcandy story. Let the good times roll…”
We really should have seen this coming. . . follow the jump for the entire release. [click to continue…]
by The Editors on September 18, 2009
This morning, while surveying the action financial landscape from the comfort of our bed we noticed that Zumiez was up nearly 10 percent on morning trading to $16.87. Aside from making us wish we had purchased it at $7, we wondered what the deal was. According to Forbes it was an back-to-school upgrade from Wedbush analyst Betty Chen.
“We believe Zumiez benefited from solid back-to-school selling during the Labor Day weekend and while there may be some deceleration in the latter half of the month, we believe September sales will once again demonstrate an improvement from year-to-date trends,” Wedbush’s Betty Chen wrote in a client note.
We say this all the time, but this news kind of makes us wish we bought industry stock. . .but we don’t.
[Link: Forbes.com]
by The Editors on September 18, 2009
by The Editors on September 17, 2009
Spy Optic’s parent Orange 21 got a recent letter from the Nasdaq giving them 180 days to get their stock price up or they will get delisted, according to a release sent out by the company.
To regain compliance, the closing bid price of the Company’s common stock must be at or above $1.00 per share for a minimum of 10 consecutive business days. If the Company does not regain compliance by March 15, 2010, Nasdaq will provide written notification to the Company that the Company’s common stock is subject to delisting.
Anyone want to give them a little help?
[Link: Business Wire]
by The Editors on September 16, 2009
On Wednesday September 9, 2009 Richard “Wooly” Woolcott the chairman and CEO of Volcom sold 20,000 shares of his stock at an average price of $15, then on Monday, September 14 he sold another 20,000 at $15.1, for proceeds totaling more than $600,000, according to Form 4 filings with the SEC.
But don’t worry. He still owns 3,210,932 shares of his company’s common stock. Wooly’s dad Rene Woolcott, on the other hand, has been selling 20,000 shares of Volcom every month since May 2009.
This is, after all, how people get paid.
[Link: SEC via GuruFocus]
by The Editors on September 14, 2009
Quiksilver has gone deep into the footwear industry and named Anton Nistl as the new president of DC Shoes, according to a story in the Orange County Business Journal.
He takes over running DC Shoes from former global president Nick Adcock and Americas general manager Mark Miller who left in recent months. . . . Nistl previously worked as senior vice president of sales at New York-based Vida Shoes International Inc., maker of shoes under the Baby Phat, Phat Farm, Osh Kosh, Carters Kids and other brands.
Sounds like Nistl has epic mass market skills and certainly knows soccer. Hopefully he likes skateboarding as well.
[Link: Orange County Business]
by The Editors on September 12, 2009
by The Editors on September 11, 2009
by The Editors on September 11, 2009
Orange 21, the parent company of Spy Optics announced this morning that they would “design and develop O’Neill Eyewear” under a license agreement.
Michael Neil, O`Neill`s Global Head of Brand Development & Licensing, is excited about this new development for the brand; “Due to O’Neill’s integral connection with the beach and snow lifestyle, eyewear is a natural extension for O’Neill and who better to team up with than the experts at Orange 21. They have proven competence in the eyewear category, which they have successfully gained over the last 15 years with SPY OPTIC.” . . “The convergence of two great brands is not only a story of success in a tough economy, it also signals an amazing level of respect and competency when the leading wetsuit brand pairs up with the leading action sports eyewear brand to produce a line,” said Stone Douglass, CEO of Orange 21
Sounds like a good deal for everyone. Follow the jump for the entire release.
[click to continue…]
by The Editors on September 9, 2009

The news from Neff just keeps getting stranger and stranger. Now, Neff Headwear has teamed up with the MTV Video Music Awards and Greenhouse to make a special limited run of hats for all the celebrity presenters at this year’s VMAs.
The hat features a re-designed Moon Man and a bright green under brim with the slogan “Green is the New Black” to salute the eco-friendly New York City nightclub Green House. The hats will be given to each celebrity presenter at this years award show for them to rock and keep.
Yes, these look really good, and we’re sure all the collectors are going to want to get their hands on these.
[Link: Neff Headwear]