by The Editors on September 6, 2018
Tilly’s stock has dropped nearly 18 percent in the last two days thanks to news of some stock sales from the founders, according to a story in the Orange County Business Journal.
Tilly’s Inc. (NYSE: TLYS) dropped 6% to $20.64 and now has a $591 million market cap. Shares of the Irvine-based company fell 12% yesterday after the company announced that some shareholders, including chain co-founders Hezy Shaked and Tilly Levine, plans to sell 8.1 million common shares and possibly an extra 1.2 million more.
Thanks, guys. Then again, guess they have to get their money out sometime.
[Link: OCBJ]
by The Editors on September 4, 2018

Chima Ferguson’s newest signature pro model, the Chima Pro 2, is hitting stores this moth in now color ways.
Featuring Duracap-fused upper reinforcements, Vans Pro Lite Construction with evolved foxing tape for added flex and durability, and Vans’ new UltraCush Lite 3D footbed, the Chima Pro 2 is designed to withstand heavy impact situations. By blending the lightweight and responsive feel of UltraCush footbeds with a dual-density foam surrounded by a molded heel cup, the Chima Pro 2 delivers unsurpassed cushioning, boardfeel, and support for all different types of skateboarding—from ledges, banks, ramps and pools, to curbs, rails and skateparks, too.
Plus, they look real nice with their mono-chromatic unstated style.
by The Editors on September 3, 2018

ELLE, the fashion media brand, believes snowboarding will be “icy hot” this season. Here’s what she’s wearing:
Tulle top, $690, nylon tech top, pants, $1,220, all, Prada. Neoprene bikini bottom, Body Glove, $57. Smartwatch, Marc Jacobs, $175. Smartwatch, Tag Heuer, $1,300. Snowboard, Ride Snowboards, $450.Binding, Burton, $150. Beauty Tip: For protection on sand (or slopes), try Neutrogena Ultra Sheer Dry-Touch Sunscreen Broad Spectrum SPF100+($13).
Ah yes, neon. . . clink the link for all the flash.
[Link: ELLE]
by The Editors on August 28, 2018

Nixon has announced a collab with a band from the 90s called Metallica on an eight watch collection that was “born of long-shared mutual respect for upstarts who buck the system and wind up changing it for good.” The watches, which will be available on November 5, 2018, feature band logos, scary crosses, lightning bolts, and even some Pushead art. If you need a wrist watch that tells time, and love throwing up those horns to the soundtrack of your youth, then this just may be your collection. Click the link for more.
[Link: Nixon]
by The Editors on August 28, 2018
VonZipper is welcoming Josh Hartley to their team where he will be the brands global design director and chief officer of “product badassery,” according to a release from the company.
“I have admired Josh’s creativity for quite some time, and truth be told, we’ve been talking about teaming up for what seems like ages”, grinned VZ Founder/President GT. “The fact that Josh shares similar interests and aesthetics as the brand, as well as close relationships with our factories, I feel he is a perfect complement to forward and achieve VZ’s design aspiration.”
For the official word from VonZipper please follow the jump.
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by The Editors on August 23, 2018
Meanwhile, in surf footwear news, Jeff Booth has been appointed the director of sales for Flojos footwear. The former top 5 pro surfer has made a career in the action sports industry working for former surf giants like Billabong, Quiksilver, and Oakley.
“I am very excited to have Jeff join the team at Flojos,” says Flojos CEO John Dickinson. “Jeff’s Surfing background and extensive sales experience bring us a strong skill set with his understanding of footwear and apparel along with instant credibility in the specialty market. He really understands the business and we feel he will be a great asset to Flojos.”
For the official word from Flojos, please follow the jump.
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by The Editors on August 17, 2018

The Hundreds in collaboration with Los Angeles Mayor Eric Garcetti have created an LA original collection.
LA Original is a program developed by the Mayor’s Fund for Los Angeles to cultivate the growing talent and entrepreneurship that calls LA home. With the aim to show that Los Angeles is a place where creativity thrives, LA Original has collaborated with artists and creators from Jen Stark to Anwar Carrots and Geoff McFetridge. All proceeds from the project received by the Fund supports the Downtown Women’s Center’s “Made by DWC” program, which teaches job training and maker skills to LA women transitioning out of homelessness.
The Hundreds capsule collection includes a T-shirt and pullover hoodie with a hand-drawn design by Bobby Hundreds himself. The collection drops on August 20, 2018 at at The Hundreds Los Angeles, LA Original’s MOCA pop-up, laoriginal.com, and thehundreds.com. For more info follow the jump.
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by The Editors on August 15, 2018

Bonfire has a new website for the new season and the guy responsible would like you to check it out. Here’s what Tim Swart has to say about it:
“an exciting moment today launching the winter 18/19 Bonfire website! I have been a big fan and user of Bonfire consistently since the brand’s inception. Re-igniting Bonfire in the market and being able to roll out a fresh, new and exciting site for the brand, products and riders is a treat. Check it out here: https://bonfireouterwear.com
Click the
link to check out just how this zombie brand in being re-animated. . . er, re-ignited.
by The Editors on June 6, 2018
The Patagonia Worn Wear Wagon is hitting the road again this summer, only this time, they’re bringing the gear to repair wetsuits as well (any brand of wetsuit).
Patagonia’s Worn Wear program was created in 2013 to encourage people to change their relationship with stuff. The program provides significant resources for responsible care, repair, reuse, resale and recycling at the end of a garment’s life. Known for building highly durable products, Patagonia strongly believes in the intangible value of things that accumulate meaning over time. The memories contained in patches, stitches and scars can’t be replaced with something new – and Worn Wear aims to help customers celebrate those stories.
If you wetsuit (or any of your Patagonia gear) is in need of a fix, bring it in. One item per person. For all the details, follow the jump.
[Link: Patagonia Worn Wear]
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by The Editors on June 1, 2018
Volcom has named long-time V-Co designer Jeffery James “JJ” Gonzales as their new global men’s design director.
“JJ has been a core member of the design team for years, developing and growing our bottoms business to be the industry leader, by far,” says Volcom CEO Todd Hymel. “He is a living and breathing embodiment of Volcom’s passion and dedication and I am excited for him to drive and elevate all of our efforts to bring a new level of creativity to our brand and product.”
For the official word from V-Co, please follow the jump.
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