Vans Throws A Huge Open House Party

by The Editors on October 13, 2017

On Thursday, October 12, 2017 Vans invited a large crew of skateboarders, surfers, snowboarders, BMXers, artists, musicians, and street culture and action sports industry heads to the grand opening (aka Homecoming) of their new World Headquarters in Costa Mesa, California.

In his welcome to the gathered masses Vans Global Brand President Doug Palladini said this building is more than an office. It is a new home. It is also a step into the future for the iconic footwear brand.

“We’ve had a lot of interesting offices,” Palladini says. “They’ve always been in factories, parts of distribution centers, or leased tiltup buildings, but we’ve never had a place that we could call our own. It is such and honor to have you here to help us celebrate what is really the first truly Vans building we’ve ever had.

“There are 525 people who work in this building,” he continued. “But as our global headquarters we represent more than 10,000 Vans employees who work on our brand all over the world. We have stores and offices in 85 countries around the world and they can all look at this place and consider it their home.

“But it’s not just our employees who are family here. We’re also proud to welcome those who represent the thousands of athletes, the artists, the musicians, and the street culture leaders who make up our extended family. Those who inspire us by bringing their own form of creative expression to life every day with everything they do. So thank you to everyone from our extended family who is here today as well.

“The final thing I want to say before I introduce the person you’re all here to see is that while this building and it’s surrounding space may represent the incredible success that our brand has enjoyed to date, it by no means means that we’re done. In fact, we’re just getting started.  We’re just starting to understand everything that Vans can be. No matter what we are we are going to remain committed to being a family business.

Word. For a photo gallery of a few of the people and places we saw (but didn’t have time to write up), please click the link.

 

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Vans Gilbert Crockett Collection

by The Editors on October 12, 2017

Vans is launching a brand new signature apparel collection this October from global skate team rider Gilbert Crockett.

Known for his distinct skate style and affinity for all things vintage, Crockett’s signature apparel collection is inspired by Americana classics, featuring baseball wovens, collared short sleeves, applique felt detailing and a roomier canvas chino pant reflective of Gilbert’s inimitable personal style. Crockett also integrated design influence from fellow compatriots, Quasi Skateboards, a premium skateboard deck brand he co-founded in 2015.

For all the details, follow the jump.
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Dakine Gets You Packin’ For Snow

by The Editors on October 10, 2017

Dakine’s new High Roller Snowboard Bag and BootPack DLX 55L will get it all there in two nice packages. To check out all the details, follow the jump.

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Taylor Steele’s Proximity On Outside TV

by The Editors on October 10, 2017

Surf filmmaking legend Taylor Steele has a new TV show streaming on Outside TV. The eight episode show A Life In Proximity features the stories behind the creation of his latest film Proximity. Nice tie-in, right?

“With talent so stacked on a project like Proximity, and so many intense locations explored, it’s almost impossible to showcase every highlight in the confines of one film. With the ‘A Life in Proximity’ series, we can take viewers further into these incredible trips and show meaningful moments that we just didn’t have room for with the original release,” says producer Taylor Steele.

For details on all the technological hoops you’ll have to jump through to watch this series please follow the jump.

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Supreme Now Worth $1 Billion?

by The Editors on October 9, 2017

Thanks to a $500 million investment in Supreme by The Carlyle Group, the street wear brand now has a reported valuation of $1.1 Billion, according to a story on Women’s Wear Daily. The Carlyle Group is a massive “global alternative capital” company with their fingers in all manner of businesses, including action watch company Nixon. (click here for the list).

As for founder James Jebbia, well he’s been very . . . businesslike about the deal, according to a story on BusinessOfFashion.

“We’re a growing brand, and to sustain that growth we’ve chosen to work with Carlyle, who has the operational expertise needed to keep us on the steady path we’ve been on since 1994,” said Jebbia in an exclusive statement to BoF. “Working with Carlyle allows us to concentrate on doing what we do best and remain in control of our brand, as we always have.”

Not sure if having $500 million more is exactly doing what’s they’ve always done, but Jebbia might as well give it a try, huh?

[Link: WWD and BOF]

 

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The Snowboarder’s Journal 15.1 Out Now

by The Editors on October 6, 2017

Soon there may only be one magazine that the mailman drops off right at your house, so you might as well pick up the new issue, and subscribe to The Snowboarder’s Journal. That way it will come to you. . . just like a magazine should. Click the link for all the details.

[Link: The Snowboarder’s Journal]

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It’s Mervin Made In The USA

by The Editors on October 5, 2017

The minds at Mervin have done more to advance boards sports innovation than any one else. We’d list all of Mervin’s firsts and how Mike Olson and Pete Saari were behind all of them but it would take to long. Instead, just kick back and watch the video. Here’s their description.

Welcome to the world of Mervin Manufacturing! Snowboards, surfboards, skis and skateboards made with ZERO HAZARDOUS WASTE in the USA. Mervin is a dream factory in a dream location producing dream boards with dream materials and process. When you ride one there’s more than just the board under your feet; there’s passion, technology, art, history, community and vision. It’s not just made it’s Mervin Made!

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Burton Steps In It All Over Again

by The Editors on October 5, 2017

The dream of the step in is alive at Burton. Not to let that old idea die, Burton is now taking pre-orders for their latest version of the easy-in easy-out binding the “Step On.” Here’s what Jake has to say about it:

“Over five years ago, I challenged our hardgoods team to evolve the way snowboarders get in and out of bindings,” said Jake Burton, Founder & Chairman of Burton Snowboards. “Personally, I was sick of sitting down to strap in and knew we needed more convenience, which is one area where skiing has been ahead of us. I had very high expectations and didn’t want to compromise at all on performance or the ride feel. After hundreds of prototypes and thousands of hours of testing, Step On™ has exceeded everything I thought it would be. The convenience, comfort and feel is next level. Step On™ is the only thing I rode last season, and you won’t see me sitting down to strap in again.”

But will we see Jake sitting in the snow on a cold powder day using a borrowed ski pole to scrape all the snow and ice off the bottom of his boot before he steps on the new binding? That is the question. We haven’t ridden step-ins for a decade so we have no idea how they’re going to work. Hopefully, they’ve improved since the last time this technology was going to revolutionize snowboarding. For the official word from the Burton Corp, please follow the jump.

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Nixon + Santa Cruz = Skate Graphic Watches

by The Editors on October 5, 2017

Nixon and Santa Cruz Skateboards have partnered to create a limited-edition collection of watches with classic Santa Cruz board graphics right on the face.

Nixon’s classic Time Teller is reimagined through the Santa Cruz lens, culminating in designs that are true to each brand. The iconic graphics featured within the collection include: the ‘Screaming Hand,’ the Rob Roskopp Arm, Jason Jessee Lady of Guadalupe and the Santa Cruz logo.

The watches are designed with an all stainless steel build and feature custom casebacks, co-branding, and exclusive packaging. You can pick one up beginning October 9, 2017 for $125 at Nixon retail stores, select retailers and, of course, online. If forced to choose, we’d grab the Roskopp. . . just saying’.

[Link: Nixon]

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16-year-Old Dies Skateboard Towing

by The Editors on October 4, 2017

On Friday, September 29, 2017 Dallas Swogger, 16, of Canton, Ohio grabbed on to the side of a moving car while on his skateboard and unfortunately it ended as it so often does with skateboard towing, according to a story the Akron Beacon Journal.

Dallas, a freshman at the McKinley High School Downtown Campus, was trying to hold onto a car when he lost control of his skateboard and hit his head on the pavement.

He was taken to the hospital and four days later he died. Our thoughts are with Swogger’s family and friends.

[Link: Akron Beacon Journal]

 

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