Not that we’re on some VeeCo kick, but they keep doing things that seem relevant to us. Not sure if that’s good or bad for the brand, but their recently released Down For This 30th anniversary edit it worth checking out.
If you remember when Volcom was the newest action brand pushing the concept of youth boarding culture, then you’re old. If you’d like to reclaim some of your youth by watching old Volcom video footage in its original format, then here are a few of the classics currently for sale online (some at ridiculous prices).
Volcom has decided to ante-up and purchase the rights to outfit the 2022 US Olympic Snowboarding Team.
“The Volcom team is honored to be the official uniform provider for the U.S. Snowboard Team and provide for world-class athletes on snowboarding’s biggest global stage,” said Ryan Immegart, CMO of Volcom and Liberated Brands. “Volcom was the first brand to combine the cultures of surfing, snowboarding, skateboarding, music and art and the original pioneer of the action sports industry. Thirty years later, Volcom’s ‘True To This’ spirit comes to life through these uniquely designed uniforms created exclusively for some of the world’s greatest snowboarders.”
A little OG VeeCo 90s punk patterned power suits with knees patches? Volcom really does mean business. Click play for the entire announcement. How do you think they look? Leave a comment.
A group of teens reportedly stormed the Volcom Store in Santa Barbara, California grabbing a bunch of stuff and running right out the back door without paying on Monday, December 6, 2021, according to a story in Cal Coast News.
Shortly before 5 p.m., the teens entered the store and grabbed multiple items before escaping out the back door. A security alarm alerted store clerks that the teens had fled with the merchandise. . . The teens, who all wore similar jackets, fled on foot or on bicycles.
On the one hand, bummer, on the other apparently the kids are still alright with the brand.
Volcom has named long-time V-Co designer Jeffery James “JJ” Gonzales as their new global men’s design director.
“JJ has been a core member of the design team for years, developing and growing our bottoms business to be the industry leader, by far,” says Volcom CEO Todd Hymel. “He is a living and breathing embodiment of Volcom’s passion and dedication and I am excited for him to drive and elevate all of our efforts to bring a new level of creativity to our brand and product.”
For the official word from V-Co, please follow the jump.
We talked about this a while ago (November 1, 2017 to be exact), but it appears that the day of Kering’s off-loading of Volcom has officially arrived, according to a story on SGB Media.
“In accordance with Kering’s strategy to fully dedicate itself to the development of its luxury houses, Volcom no longer constitutes a core asset and Kering has initiated a disposal process,” the group said in a statement.
Disposal process? Wow. Kering bought Volcom in 2011 for $608 million will Wooly buy it back for $200 million? Could this happen, (please)? We’ll all just have to wait and see.
Why build your own when you can collab? We never understood, but it’s nice to see that Volcom has realized that having good helmets with your logos on them is a great thing.
“Our collaboration with Volcom is a great way to celebrate Pro-Tec’s 45th Anniversary,” says R.P. Bess Pro-Tec Global Brand Director. “With Volcom’s creative direction and Pro-Tec’s classic styling, these helmets are a must-have for skaters and snowboarders.”
“I was naturally excited to work with Pro-Tec having worn them throughout my vert career and to be able to instigate the never-been-done swirl injection mold [for Volcom] was what got me super hyped.” Remy Stratton, Volcom SVP of Global Skate and Snow.
For the official word from Volcom and Pro-Tec please follow the jump.
Couldn’t make it Newps last night for the premiere at VeeCo headquarters? Well not to worry. The whole Aliens Was Here film is only one click away. Thanks, Volcom.
We all know where Supreme got their logo. Yes, they “appropriated” it from artist Barbara Kruger from the beginning. But now, she’s taking skateboarding back with a little help from Volcom in a pop-up shop of her own as part of Performa, a performance art biennial that runs through November 19 in New York, according to a story in W Magazine.
“Believe me, I wasn’t thinking about Supreme,” Kruger said of her Performa commission. “Really, I was not thinking about it at all. I’ve just been doing my thing for a long time, and they popped up and did theirs, and I don’t own that typeface, you know? I don’t own a logo. But what they do has little to do with the ideas that have been fueling my artwork for my whole career—questions of justice and power and control. The last thing I would ever think of is a streetwear brand.”
And that’s why we’ve always preferred Kruger. Another part of her Perform commission was this work at Coleman Skate Park.
Sometimes it’s hard to be a punk rock fashion line in the grand house of Gucci. Try though they might it seems that Volcom just can’t live up to the expectations of its parent Kering, according to a story on SBGmedia.
Kering reported revenues in its Sport & Lifestyle segment grew 15.9 percent on a currency-neutral basis as a 17.3 percent jump at Puma offset a decline at Volcom. . . Volcom’s performance continued to be hampered by the challenges faced by specialist distributors in the US.”
A group of teens reportedly stormed the Volcom Store in Santa Barbara, California grabbing a bunch of stuff and running right out the back door without paying on Monday, December 6, 2021, according to a story in 
Volcom has named long-time V-Co designer Jeffery James “JJ” Gonzales as their new global men’s design director.
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