Search: volcom

Volcom + Hot Wheels = Radness

by The Editors on November 14, 2018

Sadly, nothing in this Volcom + Hot Wheels collab comes in adult sizes. Guess we’ll all be forced into vicarious buying sprees. Come on now, V-Co.

[Link: Volcom]

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JJ Gonzales Named Volcom Design Director

by The Editors on June 1, 2018

Volcom has named long-time V-Co designer Jeffery James “JJ” Gonzales as their new global men’s design director.

“JJ has been a core member of the design team for years, developing and growing our bottoms business to be the industry leader, by far,” says Volcom CEO Todd Hymel. “He is a living and breathing embodiment of Volcom’s passion and dedication and I am excited for him to drive and elevate all of our efforts to bring a new level of creativity to our brand and product.”

For the official word from V-Co, please follow the jump.

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Kering Starts Volcom “Disposal Process”

by The Editors on April 12, 2018

We talked about this a while ago (November 1, 2017 to be exact), but it appears that the day of Kering’s off-loading of Volcom has officially arrived, according to a story on SGB Media.

“In accordance with Kering’s strategy to fully dedicate itself to the development of its luxury houses, Volcom no longer constitutes a core asset and Kering has initiated a disposal process,” the group said in a statement.

Disposal process? Wow. Kering bought Volcom in 2011 for $608 million will Wooly buy it back for $200 million? Could this happen, (please)? We’ll all just have to wait and see.

[Link: SGB Media]

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Pro-Tec + Volcom = Helmets

by The Editors on December 7, 2017

Why build your own when you can collab? We never understood, but it’s nice to see that Volcom has realized that having good helmets with your logos on them is a great thing.

“Our collaboration with Volcom is a great way to celebrate Pro-Tec’s 45th Anniversary,” says R.P. Bess Pro-Tec Global Brand Director. “With Volcom’s creative direction and Pro-Tec’s classic styling, these helmets are a must-have for skaters and snowboarders.”

“I was naturally excited to work with Pro-Tec having worn them throughout my vert career and to be able to instigate the never-been-done swirl injection mold [for Volcom] was what got me super hyped.” Remy Stratton, Volcom SVP of Global Skate and Snow.

For the official word from Volcom and Pro-Tec please follow the jump.

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Volcom Surf’s Aliens Was Here Is Here

by The Editors on November 17, 2017

Couldn’t make it Newps last night for the premiere at VeeCo headquarters? Well not to worry. The whole Aliens Was Here film is only one click away. Thanks, Volcom.

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Barbara Kruger & Volcom Take It Back

by The Editors on November 3, 2017

We all know where Supreme got their logo. Yes, they “appropriated” it from artist Barbara Kruger from the beginning. But now, she’s taking skateboarding back with a little help from Volcom in a pop-up shop of her own as part of Performa, a performance art biennial that runs through November 19 in New York, according to a story in W Magazine.

“Believe me, I wasn’t thinking about Supreme,” Kruger said of her Performa commission. “Really, I was not thinking about it at all. I’ve just been doing my thing for a long time, and they popped up and did theirs, and I don’t own that typeface, you know? I don’t own a logo. But what they do has little to do with the ideas that have been fueling my artwork for my whole career—questions of justice and power and control. The last thing I would ever think of is a streetwear brand.”

And that’s why we’ve always preferred Kruger. Another part of her Perform commission was this work at Coleman Skate Park. 

[Link: W Magazine]

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Volcom Is The Anchor

by The Editors on October 25, 2017

Sometimes it’s hard to be a punk rock fashion line in the grand house of Gucci. Try though they might it seems that Volcom just can’t live up to the expectations of its parent Kering, according to a story on SBGmedia.

Kering reported revenues in its Sport & Lifestyle segment grew 15.9 percent on a currency-neutral basis as a 17.3 percent jump at Puma offset a decline at Volcom. . . Volcom’s performance continued to be hampered by the challenges faced by specialist distributors in the US.”

Yes, blame it on the “specialist distributors.”

[Link: SBGmedia]

 

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Kelly Slater Wins 2016 Volcom Pipe Pro

by The Editors on February 3, 2016

We didn’t watch much of the 2016 Volcom Pipe Pro held January 27 – February 2, 2016, but we were lucky enough to catch the most stacked finals we think we’ve ever seen at Pipeline yesterday (February 2, 2016): Kelly Slater, JOB, Bruce Irons, and Makai McNamara.

At first we were wondering why 2 John Florence wasn’t in the mix, too, but Makai’s first wave (and his complete commitment to the task) made us realize we could get by without Mr. Blue Moon in a Pipeline final. Oh, and Kelly Slater’s surfing was pretty near perfect, which is always good to see.

For the official word from Volcom (including results) please follow the jump.

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Kering Moves Frenchie In As Volcom CEO

by The Editors on December 10, 2015

Todd_Hymel_Webby_t286Kering, Volcom’s Paris, France based owner, has apparently decided they need someone from the home office in charge. So they’ve moved out longtime CEO Jason Steris and consolidated Volcom’s (and Electric’s) leadership under Kering’s chief executive of the Action Sports Brands Todd Hymel (right), according to a story in Orange County Business.

Hymel, a 41-year-old U.S.-French national, moved to Orange County in May to take on “a more active role in the development, expansion and performance of the Volcom and Electric brands worldwide.” He joined Kering in 2008 as deputy director of mergers and acquisitions and was appointed chief operating officer of its Sport and Lifestyle Division in 2012.

See, the new owners always move their people in eventually. Seems Kering was just a little more polite about it, waiting a full four and a half years before officially putting the company under the control of someone fluent in French.

[Link: Orange County Business]

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Volcom’s Psychic Migrations World Premiere

by The Editors on September 15, 2015

Even in these jaded days of surf industry despair there are few things radder than a Volcom world movie premiere in the heart of SoCal surf ghetto. So, pull yourself together and head over to the Big Newport 6 on Thursday, September 17, 2015. There you can watch Psychic Migrations live and free. 

The show starts at 7 PM, but we’re guessing you’ll need to arrive earlier than that if you expect to get a seat. 

The Big Newport 6 is located at 300 Newport Center Dr. in Newport Beach, California. For more info follow the jump.

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