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Volcom Surf’s Aliens Was Here Is Here

by The Editors on November 17, 2017

Couldn’t make it Newps last night for the premiere at VeeCo headquarters? Well not to worry. The whole Aliens Was Here film is only one click away. Thanks, Volcom.

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Barbara Kruger & Volcom Take It Back

by The Editors on November 3, 2017

We all know where Supreme got their logo. Yes, they “appropriated” it from artist Barbara Kruger from the beginning. But now, she’s taking skateboarding back with a little help from Volcom in a pop-up shop of her own as part of Performa, a performance art biennial that runs through November 19 in New York, according to a story in W Magazine.

“Believe me, I wasn’t thinking about Supreme,” Kruger said of her Performa commission. “Really, I was not thinking about it at all. I’ve just been doing my thing for a long time, and they popped up and did theirs, and I don’t own that typeface, you know? I don’t own a logo. But what they do has little to do with the ideas that have been fueling my artwork for my whole career—questions of justice and power and control. The last thing I would ever think of is a streetwear brand.”

And that’s why we’ve always preferred Kruger. Another part of her Perform commission was this work at Coleman Skate Park. 

[Link: W Magazine]

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Volcom Is The Anchor

by The Editors on October 25, 2017

Sometimes it’s hard to be a punk rock fashion line in the grand house of Gucci. Try though they might it seems that Volcom just can’t live up to the expectations of its parent Kering, according to a story on SBGmedia.

Kering reported revenues in its Sport & Lifestyle segment grew 15.9 percent on a currency-neutral basis as a 17.3 percent jump at Puma offset a decline at Volcom. . . Volcom’s performance continued to be hampered by the challenges faced by specialist distributors in the US.”

Yes, blame it on the “specialist distributors.”

[Link: SBGmedia]

 

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Kelly Slater Wins 2016 Volcom Pipe Pro

by The Editors on February 3, 2016

We didn’t watch much of the 2016 Volcom Pipe Pro held January 27 – February 2, 2016, but we were lucky enough to catch the most stacked finals we think we’ve ever seen at Pipeline yesterday (February 2, 2016): Kelly Slater, JOB, Bruce Irons, and Makai McNamara.

At first we were wondering why 2 John Florence wasn’t in the mix, too, but Makai’s first wave (and his complete commitment to the task) made us realize we could get by without Mr. Blue Moon in a Pipeline final. Oh, and Kelly Slater’s surfing was pretty near perfect, which is always good to see.

For the official word from Volcom (including results) please follow the jump.

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Kering Moves Frenchie In As Volcom CEO

by The Editors on December 10, 2015

Todd_Hymel_Webby_t286Kering, Volcom’s Paris, France based owner, has apparently decided they need someone from the home office in charge. So they’ve moved out longtime CEO Jason Steris and consolidated Volcom’s (and Electric’s) leadership under Kering’s chief executive of the Action Sports Brands Todd Hymel (right), according to a story in Orange County Business.

Hymel, a 41-year-old U.S.-French national, moved to Orange County in May to take on “a more active role in the development, expansion and performance of the Volcom and Electric brands worldwide.” He joined Kering in 2008 as deputy director of mergers and acquisitions and was appointed chief operating officer of its Sport and Lifestyle Division in 2012.

See, the new owners always move their people in eventually. Seems Kering was just a little more polite about it, waiting a full four and a half years before officially putting the company under the control of someone fluent in French.

[Link: Orange County Business]

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Volcom’s Psychic Migrations World Premiere

by The Editors on September 15, 2015

Even in these jaded days of surf industry despair there are few things radder than a Volcom world movie premiere in the heart of SoCal surf ghetto. So, pull yourself together and head over to the Big Newport 6 on Thursday, September 17, 2015. There you can watch Psychic Migrations live and free. 

The show starts at 7 PM, but we’re guessing you’ll need to arrive earlier than that if you expect to get a seat. 

The Big Newport 6 is located at 300 Newport Center Dr. in Newport Beach, California. For more info follow the jump.

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Volcom’s Mr. Plant Hits The Road

by The Editors on September 12, 2014

Volcom’s latest snowboarding marketing and promotional video is called Mr. Plant. It features:

Pat Moore, Curtis Ciszek, Scott Blum, Bryan Iguchi, Seth Huot, Jamie Lynn, Zach Normandin, Elena Hight, Hunter Wood, Mike Rav, Terje Haakonsen, Arthur Longo, Jake Welch, and friends.

It’s raw and fast and tasty as usual. For a complete premiere tour listing and more horticultural information regarding Mr. Plant, please click the link.

[Link: Volcom]

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Volcom + Baker Skateboards = Gutter Style

by The Editors on February 7, 2014

Vol Baker Belt

We just checked out Volcom and Baker’s new “Match Made in the Gutter” collection in person and you know what? It’s done up nice. The line includes two T-shirts, a button-up, belt, twill pants and a lounging shoe with pom pom toes. Huh?

The designers at Volcom and Baker worked with mutual team rider, Dustin Dollin, to come up with a progressive and eye-popping line that represents both Volcom and Baker’s unique perspective on design and skateboarding. . . Dollin was the perfect choice to help curate this collection as he is known for leading a fearless approach to skating, off board antics and fashion.

And it works. This collab is gonna be like Lego x Star Wars for skateboarders. It’s on sale now at Volcom.com and hits stores in March. For the official word from VeeCo, follow the jump. [click to continue…]

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Volcom + Skullphone = Limited Edition Shoe

by The Editors on January 8, 2014

Volcom has produced a collab shoe with street artist Skullphone. Only 400 pairs are being made. They cost $85 and are available at select retailers and in Volcom’s online store. If you’re into Skullphone you’ll probably like these.

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Kevin Meehan Lands At Volcom

by The Editors on November 1, 2013

Meehan KevinKevin Meehan, the former general manager at Burton’s clothing and footwear companies Analog and Gravis has been named to the brand new position of President North American Region at Volcom, according to a story on Apparelnews.net.

In a comment from Volcom Chief Executive Officer Jason Steris, Meehan is a “cross-functional operations professional,” with 19 years experience in action sports, where he has worked in strategic planning, organizational development, marketing and sales strategy and business development.” Adding Kevin to the team provides even more firepower to drive the brand, Steris said in a company statement.

It’s nice to see that Volcom is still making good decisions even when they’re under pressure from their French overlords at Kering.

[Link: ApparelNews]

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