Remember that one day when it seemed your great grandma’s car began collecting dings and scratches almost over night? “What happened here,” you’d ask. And great nana would say “Oh, that was when I was in getting groceries. I came out and the car was dinged. Someone must have backed into me.” The next week it was a scrape down the passenger side, or a smashed front headlight. “I don’t know, honey. People are just driving terribly these days.” Eventually, great nana had to leave her car in the garage and let someone else do the driving. But that was okay. You still got to see her all the time, but you didn’t have to worry about her being out on the road.
Sorry for that closeout wave of nostalgia. So, what were we talking about?
Shred, the Park City, Utah based makers of sunglasses, goggles, helmets, and protective equipment, has joined 1% for the planet and joins a crew of more than 1,200 businesses that have committed to donating financial support to environmental causes.
“One of Shred’s core values is to protect the natural world that serves as our playground. This only makes sense given that every product we make is designed to enhance one’s time outdoors and that our love for the mountains was a key catalyst for launching the company,” explains Shred Co-founder and CEO Carlo Salmini. “And as we celebrate our ten year anniversary, we’re working harder than ever to translate this belief into action.”
For the official word from Shred, please follow the jump.
Beer rules. There’s nothing better than hanging with the mates pounding beer after beer after beer. The buzz comes on. The talk gets loud, ya fecking kint. Beer spittle spackles your faces, and what you’re saying becomes the single most important concept in the universe, “No, no, wait, listen, shut up. . . ya, keeding?” Oh, yeah. Beer truly is the nectar of the gods. But the sad thing about beer is that with all this upside there just aren’t enough craft breweries, especially in Australia.
Well, luckily Mick Fanning, Stirling Howland, Joel Parkinson, Bede Durbidge, Josh Kerr, Anthony MacDonald and Sean Ronan are here to right that wrong with Balter Brewing Company, according to a story on Nine.com.au.
“I’m proud of our team,” says Fanning. “Of the founders, four of us surf for a living and the other three are amazing at business – whether it be operations, marketing and branding or most importantly, the beer.” . . . Despite the big names associated with the brewery, both Fanning and Howland stress that Balter is bigger than any individual. “It was always about Balter and making the best beer we possibly could,” says Fanning. “From the beginning it was never about any of us boys.”
Nope. Not about the boys, just about the beer — the best beer ever.
It’s called California Carving, but we just like it ’cause Mr. Chorlton slices and dices it up every which way and makes snowboarding look fun again. Maybe it’s the pickle fork of death that gets us on the switch carves or just those spring days at Mammoth. . .
Vans’ parent company VF Corp announced a 23 percent drop in profits year over year, however, sales for the third quarter were actually up and they have Vans to thanks, according to a story on Footwear News.
Vans — which continues to reap rewards from booming street-culture trends as well as a larger shift, by teens and young adults, away from “mainstream” brands — was responsible for a significant share of that growth, according to the company. . . VF said its Q3 gains were driven by broad-based strength across its international and direct-to-consumer platforms and Outdoor & Action Sports coalition — but most notably the Vans brand and workwear businesses.
The all-ages day sessions will kick off with the Vans skate team hosting workshops including learn to skate classes with Jesse Noonan of Rock N Slide Skateboarding, grip tape design workshops with Jimmy Roche and a Skate Photography and Videography workshop run by Andrew Mapstone to teach budding skate photographers how to refine their craft. The workshops will run over both Friday and Saturday with limited capacity: registration is essential. Saturday afternoon will see a stripped-back, musical performance from Little Brother (Trophy Eyes’ John Floreani) with support from Alex Moses (Columbus).
For all the details and to get free tickets to it all follow the jump.
Remember when The Fourth Phase came out and everyone was debating whether it was a good snowboard movie or not, in spite of the fact that it contained mind-blowing snowboarding? Well, this 18-minute action cut proves that they had the goods even if they may not have packaged it to everyone’s liking. It’s also a reminder of how short our attention spans are and that when it comes to snowboard films the old “action plus music” formula is very difficult to beat. Here, let T-Rice, Mark Landvik, Eric Jackson, Bryan Iguchi, Pat Moore, Mikkel Bang, Cam FitzPatrick, Shin Biyajima, Bode Merrill, Jeremy Jones, Victor de Le Rue, Ben Ferguson, and the rest explain it.
Fancy yourself (or someone you know) as a potential Olympic athlete on the snowboard craft? Well, with stops at Copper Mountain, Waterville Valley, Park City, and Mammoth Mountain the 2017-18 Toyota U.S. Revolution Tour is a great place to jump in on the National snowboard competition scene (and maybe even get noticed).
“The Rev Tour and Hole Shot Tour continue to play a major role in preparing young skiers and riders for higher levels of competition,” said Jeremy Forster, U.S. Ski & Snowboard snowboard and freeski director. “With 10 events on the schedule this season and support from some of the best resorts in the country, we’re sure to see these athletes putting down their best performances and progressing to the next level.”
For all the official tour details and dates from US Ski & Snowboard, please follow the jump
The title of Jeremy Jones‘ new short film Life of Glide is the perfect title for the big mountain master. Jones’ ability to glide through all kinds of hairy situations is legendary and if he can get even a little of that down in this film, it’s going to be well worth checking out. The film premieres soon.
Pro-Tec is 45 years old this year. And to celebrate they’re launching an all-new Pro-Tec Snow helmet line this fall.
Pro-Tec will be launching five new snow helmets, including the iconic Full-Cut, making it the first time that the 1970s helmet, which is the most recognizable skate helmet of all time, will be available across all lines: skate, bike, snow and water. . . The original Classic helmet is ASTM, CE and CPSC Certified for snow, skate and bike use, making it wearable year-round, on or off the slopes. This includes the Jr. Classic, which is designed for kids ages five to thirteen and comes with a Dual Directional Twist Fit System for a custom fit. . . The line also features the low-profile Riot helmet, which has a Classic shape with an added visor, as well as the Commander, which delivers the ultimate in adjustability with the Active Venting System and top-of-the-line BOA Fit System.
For all the details, including a quote from Global Brand Director RP Bess, please follow the jump. [click to continue…]
Vans’ parent company VF Corp announced a 23 percent drop in profits year over year, however, sales for the third quarter were actually up and they have Vans to thanks, according to a story on 
Fancy yourself (or someone you know) as a potential Olympic athlete on the snowboard craft? Well, with stops at Copper Mountain, Waterville Valley, Park City, and Mammoth Mountain the 2017-18 Toyota U.S. Revolution Tour is a great place to jump in on the National snowboard competition scene (and maybe even get noticed).
