That’s pretty much it. Donna telling the Burton story on its 50th Anniversary.
We call them “unf—able truths” — the values that you have and what you stand for. Those aren’t going to change, but everything else has to change. Those values, that core DNA, is that the rider is at the center of it all.
The media loves it when she talks like a sailor, and yes, it goes without saying that we all miss Jake immensely.
[Link: CNBC]
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One of the most stylish halfpipe snowboarders of all time, Abe Teeter, has been battling cancer for more than 19 years and he could really use your help to pay for his costly medical care, according to his sister Olympian Hannah Teeter.
The financial burden of fighting cancer for so many years has been overwhelming. Abe has spent nearly everything he has on treatments, medications, and medical care, much of which has unfortunately been unsuccessful for him. Doctors across the country have been at a loss for how to treat Abe’s specific type of cancer and at this point, he simply does not have the financial means to pursue this next treatments on his own so we are reaching out for your help.
Please click the link and share it with friends. Every bit helps.
[Link: GoFundMe]
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Jamie Lynn and Schoph and their 1910 brand are pleased to announce the launch of their Nineteenten Outerwear collection.
Having a 30-plus-year run as a sponsored rider, having a hand in building brands, and watching companies grow into what I felt was an unsustainable business model where more was never enough — now with 1910 we get to choose our own adventure,” Lynn says. “It’s the ultimate DIY journey. We’re using all of our collective experience, with the best of friends and the most talented, amazingly creative individuals, to build something that is ours to share with the world. Keeping the integrity and soul intact is our goal, and the opportunity to create an outerwear program with the highest standards of quality and function is a dream come true. We invite you to join us on this odyssey of awesomeness, and thank you for the support.”
If it’s good enough for Jamie, it’s alright by us. For all the details, please click the link.
[Link: 1910]
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Yes, it looks like Donna Carpenter is finally over being the CEO of her Burton Snowboards company and has turned the top spot over to former pizza oven CEO Denny Bruce, according to a press release posted on Vermont Business Magazine.
Bruce’s journey with Burton began more than two decades ago, when he served as the company’s Mid-Atlantic Brand Manager from 2003 to 2005. His return marks a full-circle moment in a career that has since spanned leadership roles across the industry. He went on to build a career scaling global consumer businesses and modernizing heritage brands, holding senior leadership roles at Vans, Skullcandy and Traeger. As Global Brand President of Dickies at VF Corporation, he led the transformation of the 100-year-old heritage brand across core and premium lifestyle channels. Most recently, as CEO of Gozney, he helped transform the company from a Europe-focused DTC business into a global omnichannel brand.
Yeah, we didn’t know what Gozney was either, but apparetly it’s the Yeti of pizza ovens: a well-branded maker of things no one really needs. This makes Bruce perfect for the Burton job in so many ways.
For the rest of the story, please click the link.
[Link: Vermont Business Magazine]
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After investigating the ski patroller avalanche death at Mammoth Mountain in 2025, Cal/OSHA has fined the resort more than $100,000, according to a story on NBC 4 Los Angeles.
Cal/OSHA issued Mammoth Mountain Ski Area, LLC, the company that owns and operates the Mammoth Mountain Ski Resort, three violations following an investigation into a 2025 avalanche that killed 30-year-old ski patroller Cole Murphy and left a second patroller seriously injured.
Mammoth Mountain, in a written statement, says they have “fully cooperated with the investigation” and are currently contesting the citations.
[Link: NBC 4 Los Angeles]
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Utah’s richest man, Cloudflare founder Matthew Prince, believes it is time for Vail Resorts to begin selling off some of its assets and he would like to buy Park City where he grew up skiing and once worked as a ski instructor, according to a Jason Blevins story in The Colorado Sun.
The big problem, Prince says, is the stable of resorts are worth way more than $5 billion and Vail Resorts’ market capitalization — the company’s current share price (around $137, down more than 60% from its 2021 peak) times the number of outstanding shares (around 35.6 million) on the market — that is less than the combined value of all those ski hills. . . “At some point shareholders are going to say you know what, you don’t get to be a capital allocator anymore,” Prince says. “I was hopeful they would come to that conclusion themselves.”
As Prince points out, the issue is that because Vail Resorts’ properties could be worth more than the company they may become a target for corporate raiders who buy the entire company (which Mr. Prince doesn’t want to do) and pay for the purchase by selling off a couple of the big names in Vail’s 42 resort portfolio. The rest could be profit.
It’s a clever angle by a billionaire who wants to own his home mountain, but he may be over-valuing many of the smaller resorts that are literally worth nothing when peeled off from the major label resorts. Either way, more power to Mr. Prince. Anything that breaks up the current resort megacorp monopoly would be. . . epic.
[Link: The Colorado Sun]
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The North Face announced today (May 12, 2026) an eight-year partnership as the Official Performance Apparel Partner of U.S. Ski & Snowboard locking up Olympic uniforms through the 2034 Winter Games in Salt Lake City.
Under this new partnership, The North Face will provide competition outerwear for national team athletes, coaches, and staff across all 11 U.S. Ski & Snowboard disciplines, including the Stifel U.S. Ski Teams: alpine, cross country, freeski, freestyle moguls, freestyle aerials, nordic combined, Para alpine, Para nordic and ski jumping; the Toyota U.S. Para Snowboard Team and the Hydro Flask U.S. Snowboard Team. Athletes will wear The North Face gear during World Cup events, World Championships, national events, official training camps, and the Olympic and Paralympic Winter Games through April 2034.
Sounds like a pretty good deal, no Kappa. Follow the jump for the official word from US Ski and Snowboard.
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After a ridiculous tariff policy that he didn’t even understand, Felon 47 gets to watch as $166 billion of that money goes right back to the importers it was stolen from in the first place thanks to a new online portal from the U.S. Customs and Border Protection, according to a story on Gizmodo.
Now, CBP said in court filings that importers paid roughly $166 billion in tariffs under Trump’s unconstitutional policy. . . The agency says it will process refunds in phases, according to its website. The first round will focus on tariffs that have been paid but not yet finalized because they’re still under federal review, as well as some that are within 80 days of finalization. Later phases will handle older, fully finalized tariffs.
There are so many business owners who voted for the clown. Hopefully, after this they’ll at least think about it before making more bad decisions in the future.
[Link: Gizmodo]
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OG snowboarding lensman Dano Pendygrasse and writer/editor Colin White joined a crew of snowboarding’s capture crew for a group discussion at the Whistler Museum on April 13, 2026 to talk shop, according to story in Pique Newsmagazine.
Snowboarding is cool. It’s radical, dynamic, and colourful. But we, the non-boarder population, only really know that because there are people there to capture it. . . That documentarian role was the focus of an April 13 panel Whistler Museum, where a multi-generational panel explored how snowboard culture in Whistler has been captured and shared.
It’s always nice to get together and talk story about the good ol’ days of shred. For more from all those involved, click the link.
[Link: Pique Newsmagazine]
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It just couldn’t happen to a better company, but over 2,000 current and former ski and snowboard instructors have joined a “collective action Fair Labor Standards Act lawsuit” against Vail Resorts according to a story in Ski Area Management.
Quint et al. v. Vail Resorts, Inc., was first filed in 2020 by three Beaver Creek employees, two ski instructors and one lift ticket scanner, who allege Vail Resorts violated the Fair Labor Standards Act by not paying snowsports instructors for time spent traveling between work sites, putting on and taking off gear and equipment, and attending training, as well as not being reimbursed for costs of work-related equipment purchases and cell phone use.
Apparently, 24,000 employees were eligible to join the suit, but the deadline to join was April 15, 2026 so if you’re not in on it you’re out. Good luck to the employees. The days of ripping off seasonal workers need to end. Especially now that resort workers don’t really have many options when it comes to where they can work.
[Link: SAM]
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