Sheckler became the center of attention when he took his shirt off and lounged by the private pools in front of his VIP area. Female fans flocked to his bungalow wanting to get up close and personal with the heartthrob. He warmly greeted and chatted with his admirers and even took photos with a bevy of beautiful bikini-clad partygoers.
Yes, that’s what fame will get you, boys and girls. Keep riding that skateboard and get a good agent.
Outdoor clothing giant Helly Hansen is reportedly being put up for sale by its private equity owner Altor, according to a s tory on PE Hub. And the parent companies of Vans, K2, and Volcom are all interested in adding the label to their stable.
Global lifestyle apparel giant VF Corporation, U.S. consumer products maker Jarden Corp, French luxury and retail group PPR – owner of both Gucci and Puma – and Columbia Sportswear Co have all expressed some kind of interest in the company after a teaser was sent out earlier this year, the industry and banking sources said.
Seriously, who doesn’t need another great outerwear brand?
IVI, the new eyewear company from Rob Dyrdek, Pete Fox, and Jerome Mage, has announced that their shades will feature Carl Zeiss lenses. Yeah, that Carl Zeiss.
“We are incredibly excited to form this partnership which provides IVI with outstanding quality optics and a real point of differentiation in the marketplace. For ZEISS to partner with a startup brand is unheard of and we plan to provide retailers and consumers with a truly great product.” Pete Fox, CEO, IVI, LLC.
Twelve-year-old Tom Schaar goes one-half past the 900 with a 1080 on the MegaRamp at Woodward West. He’ll probably start double corking 12s next week, so don’t get too excited about this stop on the Schaar spin meter.
The world’s hottest skateboard contest begins tomorrow (March 31, 2012) as Cowtown Skateboards presents the 2012 Phoenix Am. Qualifiers begin at 9 AM on Saturday and finals wrap up on Sunday at 1 PM. Between those two days is a desert load of parties, films, and you know the rest.
Can’t make it to Phoenix? You can watch it all online starting with the semi-finals at 11:30 AM on Sunday. Click here for a full schedule.
3×1 Founder and Designer Scott Morrison has partnered with fashion photographer Ben Watts to create a limited edition series of skateboards to help raise money for charities selected by the girls featured on the boards.
Lovely ladies Jessica Hart, Lake Bell, Elsa Hosk, Behati Prinsloo and Chanel Iman were shot in 3×1 jeans and little else for five board designs including 3×1’s logo along with Ben’s signature diamond motif and Hipstamatic lens borders. The set (400 USD), individual boards (100 USD) and 3×1’s selvedge denim bag are now available at 3×1.us, along with other stellar denim gear.
There’s just something about half naked girls on skateboards. . . oh, and good causes like Food on Foot, Polaris Project, Goods for Good and Keep A Child Alive. The boards will be officially unveiled on Thursday, April 5, 2012 at 3×1 at 15 Mercer Street, NYC.
Part 2 of the US Open episode of Powder & Rails kicks off with a voice that sounds hauntingly familiar to us. “This thing goes off, it’s the biggest snowboarding competition in the world.” Yep, seems like only yesterday. . . click here to watch Part 1.
On view will be Pope’s creative social commentary at the time of year when everyone has mixed feelings, tax season. . . Pope will present both 2-D and 3-D wood pieces, medium and large-sized paintings on canvas, and drawings on paper. With media that includes acrylic, ink and aerosol, Pope depicts characters and places that conjure images about our world today.
Colorful, plastic skateboarding company Penny Skateboards is kicking off their second year on the planet with a global 2012 product launch on April 1, 2012. Company ounder Ben Mackay say this new range is Penny’s “best work yet.”
Using their proven secret plastic formula as a base, Penny has now upgraded their components to offer riders an even more enjoyable way to cruise around town. Penny and Nickel completes will now come stock with premium custom Penny branded Abec7 bearings, newly refined powder coated trucks and will offer color-coded, heat treated “gum ball” hardware. Available in nine colors in both the 22-inch Penny and the larger 27-inch Nickel lines, consumers should have no trouble finding a color way that will best fit their style.
