Skullcandy Buys Advertising At The Berrics

Skullcandy announced today that they have purchased a dump load of advertising and product placement formed a “multi-platform alliance” with The Berrics that will see the Skullcandy logo plastered all over Steve Berra and Eric Koston’s warehouse and website. But that’s not all. Not only will there be Skullcandy preroll on The Berrics videos, but there will also be a Skullcandy recording studio at The Berrics and, The Berrics design staff will help design Skullcandy apparel, accessories, and headphones.

“Eric and I have spent the past five years developing a new paradigm for media in the skateboarding industry,” said Berra. “This partnership with Skullcandy, especially with their renewed focus on skateboarding, enables us to collaborate on special content, make exclusive product for our employees as well as all the different types of skateboarders that step foot into the Berrics. We’ve been looking for a partner like this for quite sometime, and Skullcandy is the ideal brand for this new type of innovative partnership.”

Take the money. . . Guess we should probably start calling it the Skullcandy Berrics. Follow the jump for the official word.Skullcandy Teams Up with The Berrics

Today Skullcandy announces an unprecedented multi-platform alliance with The Berrics, a world-renowned indoor skate park and the most trafficked website in skateboarding. The Berrics is owned by pro skateboarders Steve Berra and Eric Koston and combines a private skate park with proprietary content. The site’s daily posts feature the best professionals and amateurs in of skateboarding.

The partnership will help deliver the new Skullcandy Supreme Sound message around the world, via the integration of products and branding on theberrics.com as well as in the new Berrics skate park and offices, which are slated to open later this year.

“Eric and I have spent the past five years developing a new paradigm for media in the skateboarding industry,” said Berra. “This partnership with Skullcandy, especially with their renewed focus on skateboarding, enables us to collaborate on special content, make exclusive product for our employees as well as all the different types of skateboarders that step foot into the Berrics. We’ve been looking for a partner like this for quite sometime, and Skullcandy is the ideal brand for this new type of innovative partnership.”

The partnership kicked off earlier this year with a daily Skullcandy segment called, “31 Days of Theotis,” which featured Skullcandy team rider Theotis Beasley. Highlights of the partnership include:

• Skullcandy branding, banners and video pre-rolls throughout the The Berrics website.
• Skullcandy branding and product integration in original Berrics content
• A Skullcandy gaming zone located at The Berrics park for skateboarders and staff.
• A state-of-the-art Skullcandy recording studio located on-site at The Berrics.
• Supreme Sound audio equipment for the new Berrics park and offices.
• Exclusive custom Skullcandy product for Berrics properties such as the Battle at the Berrics, etc.
• Custom Skullcandy product for The Berrics staff.
• Graphics for Skullcandy apparel, accessories, and headphones created by The Berrics design staff.

“Skateboarding is one of our core target areas in the coming years,” said Nate Morley, Skullcandy VP Global Marketing & Creative. “While skateboarding has has always been a part of the Skullcandy brand through sponsored athletes and events, our goal is to make Skullcandy the most relevant performance lifestyle audio brand in the minds of the skateboarding community. Our partnership with The Berrics will be a key piece of this strategy because of its unique level of integration, collaboration, content creation and global reach.”