One thing the crew at Hookit/Sponsorhouse have done well for nearly two decades is pivot. Each time the digital winds have shifted, they’ve steered their technology into position to make the most of those changes. It’s uncanny, really. And according to today’s news they’re gaining even more traction.
Hookit announced today it has raised $16M in growth capital (led by Santa Monica, CA-based growth equity firm Arrowroot Capital) to continue fueling its meteoric growth in the new media, data-driven and insight focused sports sponsorship analytics space – an industry and approach the company pioneered nearly five years ago.
What is it they do? Well, in the current iteration Hookit measures “sponsorship value” in social media so brands can check their ROI on money they spend on athletes, teams, leagues, venues and events. It’s all about the metrics, man. For the official word from Hookit, please follow the jump. [click to continue…]
. . . you know, to go with your Hermès Apple Watch.
As befitting a brand that specialises in discreet, exceptionally expensive subversion, French fashion house Hermès has unveiled a collection of skateboards and longboards. In the same vein as Chanel’s snowboard and Saint Laurent’s stiletto-roller skates (although, admittedly, the latter are just for show), the Hermès skateboard takes an item straight from the street and gives it a luxury makeover.
And it only costs $3,000. Thanks we’d rather roll a Penny.
We didn’t attend Agenda. In fact, we haven’t been to one of the shows for what seems like years now (2014 it seems), but truth up, no one called to say they missed us so guess we’re all good. Luckily, LA Weekly went this year so we got the word on this year’s summer Agenda show from an outside source. Which is a good thing every once in a while.
Here’s a sample of what LA Weekly’sIvan Fernandez had to share:
The layout was such that everyone had to walk through the pop-up shops area first before arriving to either music stage. That’s probably why most of the people arriving to watch the Beat Junkies were dressed in new shirts branded with cartoon characters, or sporting new pairs of limited-edition kicks imported from Japan, or strapped with giant novelty backpacks large enough to carry three average-sized toddlers.
Kind of bummed we missed Tyler. . . again, but don’t think we missed much else. Click the link for the rest.
Man down, man down! Seems things aren’t all grand at the piss beer open in South Africa.
We were sad to see that the Great One had a little trouble in the barrel. Apparently,
these things happen to the best of them.
When you think of all the crime going down in the city of San Francisco on July 11, 2017 it’s good to know that the San Francisco Police Department would allow so many of their officers to hang out a catch all the action at Dolores Park.
The Two Farmtables and a Microphone crew is headed to Oceanside, California on Sunday July 23, 2017 with The Clymb EVP Luis Vargas on the mic and the legendary DJ Greyboy on the turntables. It all goes down at Cyclops Farms.
Two Farmtables and a Microphone is a dinner party experience at an ever-changing list of pop-up venues that uniquely combines varying culinary concepts with colorful conversation moderated by venerable celebrities in the Youth Culture space. These experiences offer organic, farm-fresh, four-course meals paired with the perfect libations and delightful discourses curated to leave guests inspired and sated at the same time. The experience takes place in, on and around two long, festive farm tables…
What else do you need on a Sunday night in July? For all the details, please click the link.
It’s home tour time with Ed Templeton, but please don’t go to his house and steal any of his stuff now that you know exactly where it is because that would be so not nice. Ya dig?
Yeah, there’s some retro motorcycles up in this piece, but it’s also got Steve Cabellero and Christian Hosoi so we’re willing to sit through the vroom vroom nonsense for a little bit of vert.
We lagged pretty hard on this one, but just so we have it up for posterity here is part three of Tommy Guerrero’s interview with amazingly talented Huntington Beach Pier walker Ed Templeton.
On Saturday, June 24, 2017, Switchfoot’s 13th Annual Bro Am at Encinitas, California’s Moonlight Beach brought 17,000 people to the shore, made them dance, and raised more than $200,000 for San Diego youth initiatives.
“We are so honored that the local community would partner with us to host such a unique, inclusive, and meaningful event to help local kids in need,” says Switchfoot’s Jon Foreman. “To see our hometown come together and help deserving kids is an incredible experience. Surfing, Music, and the San Diego scene at its best.”
We’re always glad to see good people doing great things. Aren’t you? For the official word including all the detail from Switchfoot please follow the jump.
