How long have we all waited for something like this? Way, way, too long.
[Link: Skate And Annoy]
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Roy Poblete (left) and Derek Smith (right) saved the life of surfer George Romero last Sunday while all three were surfing SoCal’s Seal Beach according to a column in the OC Register. Now the three have been reunited.
By Smith’s guess, Romero had been under water anywhere between 45 seconds and a minute before he was able to reach Romero’s lifeless body. He pulled his head up from the water to see Romero’s eyes rolled back, foam coming out of his mouth. His body was going into convulsions, and he wasn’t breathing. . . . Smith – even at a hefty 6-foot 4-inches and 235 pounds – had trouble keeping Romero above water. He called out for help, and tried to get Romero on his board. Poblete quickly paddled over to see what was happening. . . Then the sets came in, three in a row. They dived Romero under the first wave, then Smith cut his leash to get his board out of the way, so he could hang on tight to George. Smith would submerge underwater, to push up on Romero’s body to keep his head from going under so he wouldn’t take in more water. . . “I knew if I let you go, you would have gone,” he tells Romero. “I was just thinking ‘hold onto this guy, hold onto this guy’.”
Thankfully, Smith held on.
[Link: OC Register]
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In an effort to cut costs, Quiksilver released info today that it was reducing the salaries of top executives by five percent, according to a story on Reuters.
The current reductions, effective Feb. 1, are in addition to earlier pay cuts implemented in February last year, the company said in a regulatory filing dated Jan. 20. . . .Annual base salaries for the chief financial officer and the chief administrative officer have gone down by 8 percent and 10 percent respectively.
Damn shame. CEO Bob McKnight’s salary is now down 16 percent meaning he’s only going to make $903,000 this year. Hopefully, he can make it through.
[Link: Reuters]
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Iconic skateboarder/film director Stacy Peralta has been on the commercial rampage lately. First with a documentary ad for fast food chain Burger King that stirred up a commotion for introducing third world citizens to crap American food.
Now, he’s shilling caffeinated sugar water for Amp Energy Drink with commercials featuring NASCAR drvier Dale Earnhardt, Jr.
PepsiCo and BBDO wanted the commercial to have a documentary feel to it, so once the groundwork was set, they reached out to director Stacy Peralta. . . . Peralta’s documentaries had the kind of lifestyle feel that Amp wanted for this commercial.
Apparently, authenticity is important when energy drink sales are on the line.
[Link: Sporting News]
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No one has done more for snowboarding than Jake Burton Carpenterso it’s nice to see him getting his own Powder & Rails on VBS.tv (especially Burton sponsors the whole thing). Follow the jump for Part 2.
[Link: VBS.tv] [click to continue…]
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Mammoth’s LA-based advertising agency David & Goliath thinks outside of the box. But not that far. What is that about one foot out?
[Link: Adrants]
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Dave Gatto is leaving VF Corporation as part of a reorganization according to a story in the News Record.
VF said its Outdoor Americas unit will include the North Face, JanSport and Eagle Creek brands. It will be overseen by Steve Rendle, 49, currently president of The North Face. . . . The second unit, action sports Americas, will include Vans and Reef brands. It will be led by current Vans president Stephen Murray, 48.
Wonder if this is in preparation for any footwear acquisitions.
[Link: News Record]
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[Link via Dailystoke.com]
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Storm Mountain Publishing has created a special issue of Snowboard magazine especially for advertisers who want to promote their women’s products. It’s called The Women’s Issue. And it is just one of the intellectual property items SMP picked up when they purchased Future Snowboarding Magazine. You may remember it as the infamous unpublished fourth issue of The Drift.
“Check out the hottest female riders from our exclusive photo shoot at the Hard Rock Hotel in San Diego.”
This thing sounds loaded with all girl action. Here’s what featured hottie snowboarder girl Gretchen Bleiler had to say about the magazine that features her along with Tara Dakides, Jamie Anderson, Torah Bright and more:
Because of the beautiful imagery, juicy content and overall look of the mag, the SNOWBOARD Women’s Issue has absolutely bridged the gap in being able to please both the hardcore and the recreational snowboard girl. I loved reading every page.”
Juicy content? Bridging the gap? Hardcore? Ah, okay, but wouldn’t the girls just rather be featured in a regular issue?
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