Yee haw! Surf’s up! Lookin’ good!
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Come on. It’s funny. Admit it. You smiled at least twice.
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Hard Luck Bearings Holiday 2017 features Team Go Fast riders: Louie Lopez, Wes Kremer, Ronnie Sandoval, Jon Dickson, Figgy, Nuge, Jeff Grosso, Oscar Navarro, Jason Jessee, Riley Hawk, Alex Horn, Brandon Westgate, Sammy Baca, Mike Anderson, Rick Fabro, Greyson Fletcher, Tom Remillard, Jake Reuter, Sage Elsesser, Zered Bassett, Chris Cope and Robbie Russo. Phew. That was some list. Now watch the vid.
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The Eddie Aikau Foundation debuted a new poster on November 4, 2017 for this year’s running on the famous big wave contest (now called “The Eddie”), and said the event will proceed without Quiksilver, according to a story on KRON2.com.
“Even if we have to have coconuts for trophies and you come down with a can of sardines, Uncle Clyde will feed you rice and we’ll have the event,” Clyde Aikau said. “It’s just a whole new road and a very exciting road, and the main thing is that the family wants to continue to carry on Eddie’s legacy and what he was all about.”
Opening ceremonies go down November 30, 2017. Be there.
[Link: KRON2.com]
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We all know where Supreme got their logo. Yes, they “appropriated” it from artist Barbara Kruger from the beginning. But now, she’s taking skateboarding back with a little help from Volcom in a pop-up shop of her own as part of Performa, a performance art biennial that runs through November 19 in New York, according to a story in W Magazine.
“Believe me, I wasn’t thinking about Supreme,” Kruger said of her Performa commission. “Really, I was not thinking about it at all. I’ve just been doing my thing for a long time, and they popped up and did theirs, and I don’t own that typeface, you know? I don’t own a logo. But what they do has little to do with the ideas that have been fueling my artwork for my whole career—questions of justice and power and control. The last thing I would ever think of is a streetwear brand.”
And that’s why we’ve always preferred Kruger. Another part of her Perform commission was this work at Coleman Skate Park.
[Link: W Magazine]
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Merge4 is proud to welcome Aaron Favero as the company’s director of sales and marketing. Aaron will be responsible for “building the brand, growing distribution and stoking out the feet of people from sea to shining sea and beyond.”
“Aaron has a proven record of facilitating long-term business relationships with retailers and industry experts,” says Merge4 Founder Cindi Ferreira Busenhart. “His attitude and personality are perfect fits with all of us at MERGE4. Having Aaron on our team will only enhance our goals to provide quality, innovative socks to the marketplace with dedication to the customers and community. I’m so grateful we can finally work together!”
For the official word from Merge4, please follow the jump.
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Vans team rider Daniel Lutheran specs up an Old Skool Pro with a whole new color way for the holidays.
Drawing inspiration from his vibrant nature, the Dan Lu-endorsed Old Skool Pro is designed with fresh harbor grey canvas and suede uppers, complimented by a pearl pink-toned Sidestripe. With Daniel’s original artwork and a self-portrait on the footbeds, this personalized silhouette features an embroidered handwritten signature by Lutheran on the tongue and an ode to his home state of New Mexico with the Zia symbol stitched onto the heel.
What a nice looking shoe. It’s almost like no one else makes skate shoes anymore. Do they? Click the jump for all the details.
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Burton just launched their new 2018 Team USA Snowboarding uniforms inspired by NASA. Jake Burton, not always the biggest fan of snowboard team uniforms, has been very honored to outfit the team for the last four Olympics. Here is his explanation.
“The sport of snowboarding is neither nationalistic nor team-oriented in nature; however, all of that changes for a minute every four years during the Olympic Games,” said Jake Burton, Founder and Chairman of Burton Snowboards. “If the global expectations are that U.S. snowboarders represent their country in a uniform, then Burton wants to design and manufacture it. By doing so, we assure U.S. riders that they will have outerwear they can trust to perform at the highest level with a look they have input into and ultimately respect. Simply put, they want snowboarding outerwear, not athletic wear, and who better than Burton to provide it.”
If someone is going to do it, it might as well be Burton. And here’s what Greg Dacyshyn has come up with for 2018.
Inspired by the rich history of the American space program, the 2018 U.S. Snowboard Team uniform is both innovative in function and retro-futuristic in design. On the futuristic side, both the competition jacket and pant have a liquid metal look, thanks to an exclusive iridescent silver fabric coated in very fine, real aluminum. Burton custom developed the fabric solely for the 2018 uniform by infusing an extremely lightweight aluminum-coated fabric typically used for audio equipment with highly technical properties ideal for snowboarding in any weather condition. The end result is a super technical, lightweight and waterproof fabric that reflects and deflects light as well as sound. Next, to pay homage to the spirit of the American space program, the competition jacket also features hand-drawn patches depicting the American flag and ‘USA’ in space-age font. Even the inside of the jacket is highly detailed, with artwork sewn to the lining that includes Korean translations of helpful lighthearted phrases like ‘Do you speak English?’ and ‘Wish me luck!’.
We like ’em. Just wish they came with a full mirrored isolation helmet so we wouldn’t have to talk to people on the lift. Do they? For the official word from Burton, please follow the jump.
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And the bronze goes to Herbie Fletcher as the Creature.
Silver medalist Tony Hawk with his stunning rendition of Gordon & Smith era Stacy Peralta.
And taking the top spot and Gold Medal with a splendidly frightening twist on his normal Halloween crossdressing, comes Jake Burton Carpenter as Lindsey Vonn. (Be sure to click through to the last photo. We cried.)
Follow the jump for Honorable mention.
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If Kering, the parent company of Gucci and Volcom, believes that Puma is a “noncore asset” and is looking to sell the German footwear company for $7 Billion (according to Challenges via Hypebeast) so it can focus more on “luxury,” what does this mean for VeeCo? Seeing as Kering’s Sport & Lifestyle division is made up of Puma, Volcom, and Cobra Golf who knows what’s ahead.
The big question: how long will it be before Kering sells Volcom back to Wooly at a hugely discounted price? Will it be soon? We hope so.
[Link: Hypebeast]
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