Piper Jaffray has just released the results from their 17th semi-annual survey Taking Stock With Teens and as might be expected the news is not good. Teens are now spending 14 percent less on fashion and in juniors it was down 19 percent. Looks like the bottom of the “discretionary recession” was not hit last summer as Piper Jaffray claimed in their last report.
“After the drop in teen spending stabilized last fall, it is apparent that the continued challenges in the economy are having a dramatic impact on teen spending this spring and the 14 percent decrease is a direct reflection of this,” said senior research analyst Jeff Klinefelter. “The decrease in spending leads us to believe that the economy is forcing parents and teens to cut back on spending across the board. Teens and their parents are still buying new clothes, footwear and accessories, but are more selective and increasingly price conscious. This will force retailers to discount prices and offer unique promotions to keep a steady flow of spending until the economy improves.”
Luckily, for the action sports fashion world the number one “brand” is still what Piper Jaffray calls “West Coast Brands.” Yeah, our category is so small that Piper continues to group PacSun, Volcom, Quik, and Zumiez together in one category, otherwise none of them would likely show up on the list. The rest of the list looks something like this:
Hollister, Nike, Forever 21, and American Eagle. Specifically among brands ranked by young women, Hollister took the “most preferred” position, while West Coast Brands continued to remain a favorite among young men.
For the rest of the highlights including notes on teen video games, digital, music and restaurant spending follow the jump. [click to continue…]
To celebrate the Grand Opening of Jed Noll’s surfboard shop in San Clemente, Jed’s proud parents Greg and Laura Noll beat on the Redwood Wireless, which connected with the Coconut Wireless and sent out an invitation that apparently no one could refuse.
On a fresh spring afternoon in April – the 4th to be exacto – Jed Noll’s surf shop at 1709 North El Camino Real in San Clemente was the place, and the faces included three-plus generations of surfers, writers, photographers, industrialists and other surf notables.
Phil Edwards and C.R. Stecyk made rare public appearances and they cruised and schmoozed with Paul Naude, Bruce and Dana Brown and entourage, L.J. Richards and Eddie Talbot (E.T)
The Scandinavian countries were represented by the brothers Aaberg – Kemp and Denny and also Karl Ekstrom and a large number of tall attractive blondes. [click to continue…]
Lindsay Rose, a 15-year-old surfer from Goleta, California died Sunday after being found unconscious in the water at Sands Beach on April 1, 2009, according to a story on Noozhawk.
The Dos Pueblos High sophomore was discovered by other surfers face down in the water around 5:15 p.m. April 1 at Sands Beach near Devereux Slough. Paramedics were called to the scene and performed CPR and defibrillation, according to eyewitness accounts. . . .She was transported to Cottage Hospital where she was reportedly breathing on her own. Doctors put her in a drug-induced coma to help her recuperate, but she died Sunday morning.
Lindsay was a member of the Dos Pueblos High school surf team. Our thoughts are with her parents, family, and friends.
To celebrate the release of the Stereo/Obey board collab Stereo is throwing a party Thurday April 9, 20089 at La Cita in Downtown LA. Click here to RSVP.
Shane Wallace and the crew at Active Ride Shop aren’t going to let a little bankruptcy dampen their 20th anniversary celebrations one bit. They kicked it off with four parties in four counties, according to a post on their blog Active News.
Things kicked off at the Cantina Lounge in Fullerton. Then a gathering at Omaha Jack’s in Rancho. The amazing Fai Do Do LA played host for the LA stop and we finished big with the ever popular Bondi Bar in downtown San Diego! Thanks to the Antics/Toyota Matrix crew for throwing down the hefty bar tab, RED BULL for all the RED BULL VODKA, and all of the bars for showing love!The tour featured the musical talents of Hen Heart and our main man Wes Rogers. The boys brought the girls out to shake their booties on the floor and Wes broke a few hearts.
Today Dogtown Z-Boy turned director Stacy Peralta is using the first post on his new Huffington Post blog to talk about how difficult it was for him to get his new film Crips and Bloods Made In America financed.
It seemed so obvious to me, a slam-dunk, a downright compelling true life American story. The story of how the Crips and Bloods — two of the world’s most ‘iconic’ gangs — have been allowed to wage a virtual war within one of the richest cities in the world for 4 decades, a war that has taken over 15,000 lives in that time. . . .Yet I couldn’t find any studio or production company interested in financing my documentary. I went door to door, pitching my project to all of the ‘right’ people in Hollywood. All of them said it was a great idea and needed to be done — but no one would write a check.
Couldn’t he just shoot more Burger King commercials? Click the link for the rest of this amazing story.
With the new all-elimination format on there really are no boring heats at the Rip Curl Pro Bells Beach. The big news in yesterday’s round one was 19-year-old Owen Wright taking Dane Reynolds out at the knees.
“Dane (Reynolds) is an excellent surfer,” Wright said. “I let him have what I thought was average wave and he got a 6.8. He is definitely a solid competitor and I am just stoked to get through the heat. I had been watching a lot of heats and I thought that those guys that get the bigger score early are the one going through. I really focused on getting that first wave and ended up getting it.”
Next on Wright’s competition schedule: Kelly Slater. For the rest of the official release follow the jump.
Piper Jaffray has just released the results from their 17th semi-annual survey Taking Stock With Teens and as might be expected the news is not good. Teens are now spending 14 percent less on fashion and in juniors it was down 19 percent. Looks like the bottom of the “discretionary recession” was not hit last summer as Piper Jaffray claimed in their last report.
