Raen, the Encinitas, California based eyewear company has just launched a collaboration with Deus Ex Machina on three classic Raen styles. The Lenox, Squire, and Underwood.
Each handmade piece of eyewear features an exclusive woodgrain matte acetate finish, Optics by Carl Zeiss Vision lenses and custom etched Deus logo details.The limited edition exterior packaging features a motorcycle print designed by Deus Creative Director Carby Tuckwell, as well as a custom eyewear sock and optics case for additional carrying protection.
The new shades retailer for between $117 and $157. Follow the jump to ’em out. [click to continue…]
Before Instagram announced via their updated terms of service (December 17, 2012) that they may begin using user photos as potential advertising opportunities legendary skate photographers Grant Brittain and Mike Blabac discussed the idea of massively distributed images in the social age. What they have to say is interesting. And that’s why we’ve linked it up here. Or does that go without saying?
In Bangladesh women apparently do not go to the beach. Those who do are thought to have low morals. That hasn’t stopped Nassima Akter. No she paddles out and rides the waves anyway and hopes to someday be a lifeguard.
Here’s how the rest of the world is treating Tony Hawk’s Instagram photos of him skateboarding with is daughter. Tony’s response yesterday via Instagram: “One more from yesterday (via @msk8blake). For those that say I endanger my child: it’s more likely that you will fall walking on the side walk than I will skateboarding with my daughter.”
“The resources and expertise GLM brings to the table will be an incredible asset for not only the show, but the shapers and exhibitors it currently serves,” says Scott Bass, founder of the event. “It will enable The Boardroom to expand to new regions, grow consumer attendance at the events, all while maintaining an unwavering focus on what’s made The Boardroom a success: surfboards, surfing, and the surf culture.”
Guess this will be the consumer Surf Expo minus all the wakeboards, waterskis, and tourist tchotchkes. Or will the addition of “business-to-business” days make it Surf Expo west? Follow the jump for the official word from The Boardroom. [click to continue…]
The six-year-old UK based snowboard glove company Transform is now rolling in the USA (Thanks to Brown Bag Distribution and Midwest OG Tim Bean) and they’ve signed Nick Visconti to the team.
“In today’s market, snowboarding brands are a dime a dozen,” Nick Visconti tells us. “What makes a lasting impact and sustainable growth for a brand is a vision, mission and commitment- all three are key elements that Transform gloves has. Add innovation, premium fabrics and a grassroots marketing campaign, Transform Gloves is the future for progressive technical snowboarding hand wear. I am excited to promote and advocate for Transform Gloves.”
We had one word when news arrived that Shaun White was cutting his hair: FINALLY! And it’s apparently for a good cause. Nice. He’s the ginger Jon Bon Jovi!
Don’t think saying the US Open of Snowboarding at Vail is getting any easier because it’s not. We’re just going to have to give it five years. So here is the schedule for the 2013 event.
Wednesday, February 27th: Slopestyle Semi-Finals Thursday, February 28th: Halfpipe Semi-Finals Friday, March 1st: Slopestyle Finals Saturday, March 2nd: Halfpipe Finals
For all the official details (including how you can snowboard you way into the event), please follow the jump. [click to continue…]
