Trace: Another Action Tracker Hits Kickstarter

by The Editors on August 13, 2013

We’ve been following the action tracking space for a while, and it seems that very few of the products ever make it past the Kickstarter phase. The makers of Alpine Replay (a ski and snowboarding action tracker) are launching a new tracker called Trace that (like competitor Lit) will get all your skateboarding, surfing, and snowboarding down for the world to see. All they need is $150,000 Kickstart and they’ll get cracking. You ready to put a dongle on your deck?

[Link: Trace]

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Burton Launches 2014 Line & Site

by The Editors on August 13, 2013

The new Burton website is live. The new Burton website is live. The new. . . wait, you haven’t been waiting for this? Oh. Well, Burton Snowboards would still like you to check out all the work they’ve done to make buying their products oh so much easier.

Fully optimized for mobile and tablet browsing, the new site features a host of updated shopping tools, such as the Board Finder,Outfitter and completely redesigned Bag Check. At the heart of Burton.com is the Product section, which is fully enhanced so users can dive into the top 2014 tech stories via detailed descriptions, videos and close-up product images that clearly explain innovative product features. Another key highlight is the updated Dealer Locator that helps shoppers find a local store to check out all the latest men’s, women’s, youth and tech gear.

They’ve also launched the first teaser edit for their new web promotional video series (see above).For the official word from Burton follow the jump. [click to continue…]

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Timothy Hogan’s Fin Photo Project

by The Editors on August 13, 2013

Timothy Hogan is a still life photographer who also surfs and while attempting to come up with a project that would merge the both pieces of his life he decided to focus on surfboard fins.

“I wanted to find merge to bring two passions together and to contribute something to the sport because it is an overlooked part of surfing that has never gotten to seen the light of day, “Hogan says. “The fin inventors who have really allowed surfing to progress have never been given the recognition that they deserve. The fin is probably the most important evolutionary point in surfing.”

The project includes a website, fine art prints (on sale now here), and eventually a book. And yeah, the photos look really good.

[Link: The Fin Project]

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Liam Gallagher Searches For A Cool Place

by The Editors on August 13, 2013

Liam Gallagher is out there capturing cool images, piecing them together, and making people smile. His latest effort is a titled Search for a Cool Place: Have a Nice Day. It should have been supported by the Oregon Department of Tourism, but we didn’t see their logo on it.

[Link: Liam Gallagher]

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White Punks On SNAP

by The Editors on August 13, 2013

Fox News found a “surfer” from La Jolla who is on food stamps oh, no! Jason Greenslate has upped his global recognition a notch and Fox News has new villain with which to pound liberals. Sounds like a pretty smooth collab for everyone involved. Stir it up. . .

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John John Florence Gets Folded

by The Editors on August 13, 2013

1403 Matte Black Happy Bronze L

There’s nothing like trying to ram a pair of shades into a small pocket. Worry no more thanks to Spy’s new John John Florence Fold. Here’s what Spy says:

As a professional surfer, John John Florence has life on the road down pat: pack tight and travel light. With this in mind, he asked SPY to build him a special sunglass frame echoing that mantra. JJF’s signature Fold frame is mulit-hinged and “folds” up to fit neatly its pouch or pocket, without fear of getting lost or scratched. Aloha.

The shades come with a Happy Bronze Polar with black mirror lens and retail for $180 (what?). If you want them they’re available on the Spy website or your favorite Spy retailer.

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Anastasia Ashley: Woman At Twerk

by The Editors on August 9, 2013

We don’t know who is really to blame for the global, viral spread of Anastasia Ashley’s butt cheeks Supergirl warm up routine, but we do have questions. Are these just the antics of a serious surfer girl who doesn’t care? Is this the calculated creation of a marketing wizard who knows exactly how to twerk it? Is obese America this hard up for toned ass? Occasionally, there are no answers.

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What Jeff Curtes Has Been Up To Lately

by The Editors on August 8, 2013

Seems like only yesterday were were standing by the side of a rental car in the dirty Tyrol Basin parking lot using a setting sun as a light table to check out some of photographer Jeff Curtes‘ first snowboard images. Yes, he’s come a long way since then. But you know what’s even better? He’s still going. Check out this F-Stop Life In Focus video feature to see what the former Burton Snowboards lensman has been up to lately.

[Link: F-Stop]

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Spy: Sales Up, Losses Down

by The Editors on August 7, 2013

spy_logo-tm.jpgSpy finished off another quarter of increased sales and lower losses as they logged $19 million in sales for the first half of 2013, according to financials released today, August 7, 2013.

“We are really happy to have achieved our 9th consecutive quarter of year over year growth of SPY® brand products, with strong SPY® brand sales growth of 10% in the first half of 2013 over the first half of 2012, and the first half of 2013 was 29% higher than the first half of 2011,” said Michael Marckx, President and CEO. “Moving forward, our Happy Lens Collection is expanding to include a growing list of new styles and will be featured in our Rx, Performance and Goggle Collections, which will further leverage this innovation in many ways. On top of our successful Happy Lens launch, we are even more pleased with the combination of things we accomplished this half: solid sales growth, improved gross margins, lower operating expenses, positive cash flow from operations and income from operations. We believe this solid first half of the year helps to position us well for the balance of 2013.”

Unfortunately, the company is still not out of the red yet. Spy lost $1.3 million in the first half of 2013, down from $4.2 million in the same period of 2012. For the official word from Spy, follow the jump. [click to continue…]

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Those Days Photo & Zine Release At UNIV

by The Editors on July 30, 2013

Those Days Insta FinalThe Univ Work Shop in Encinitas, California is presenting the release of new works and an limited edition zine by Julian Martin and Brooks Sterling at the show Those Days on the evening of Thursday, August 1, 2013.

The duo will be combining their love for film photography, simple design, travel, saltwater, concrete, girls, fun, and printed matter into a visual adventure you won’t want to miss.

The show begins at 6 PM and will include “ice cold beverages” by Pabst Blue Ribbon for those over 21. The UNIV Work Shop is located at 1053 S Coast Highway 101, B, in Encinitas, California. For the official word follow the jump. [click to continue…]

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