by The Editors on October 1, 2013
If you’re the marketing director of an action sports company (or better yet, an energy drink company) why waste time developing relationships with a bunch of different little media companies when you can do all your shopping at an advertising super store? That’s seems to be the question Source Interlink’s Grind Media must have been thinking when they partnered up with Europe’s largest action sports media company Factory Media.
With the launch of this new co-operation agreement, GrindMedia and Factory can now offer marketers increased North American and European reach through their respective media sales teams. . . Factory and GrindMedia’s advertising clients will now be able to book digital advertising and content distribution campaigns through the UK, Germany or U.S. offices of the two independent companies. GrindMedia will represent Factory’s North American digital audiences, while Factory will represent GrindMedia’s European sports fans.
How simple is that? Just drop in your advertising and they’ll turn the factory on and grind media out to the world. Everyone’s a winner. For the official world from GrindMedia, follow the jump. [click to continue…]
by The Editors on October 1, 2013
Until the release of the GoPro app (iPhone, Android, and Windows) we’d pretty much thrown in the towel on ever figuring out how to use the overly complicated little action POV cameras. With no easy way to review footage or be certain the camera was even on or pointed in the right direction, we left the GoPros to the professional video guys (and the genius kids). The free GoPro app, however, has changed all that.
Now, with the iPhone app connected to the camera, reviewing shots, grabbing photos and video for Instagram, or setting the cameras functions is as easy as flipping a few sliders on our phone. The GoPro camera is now simply an amazing image gathering extension to our iPhone. Today, as GoPro has announced that the Hero3 has been upgraded to the Hero3+, we’ve become even bigger fans.
So what’s the word on the new rig? The Hero3+ camera is the same size as the Hero3, but features a 30 percent increase in battery life, faster WIFI (four times faster) and a new lens for sharper video and stills. They’ve also added a new “SuperView” video mode that is even wider that before. And when the Hero3+ is used with the new GoPro waterproof housing the total rig is reportedly 20 percent lighter. If you’ve put off buying a GoPro because you didn’t want to deal with the details, worry no more. With the free GoPro Studio 2.0 editing app for Mac and Windows grabbing great video and mashing it down into a quality edit has never been easier.
For the official word from GoPro follow the jump. [click to continue…]
by The Editors on September 30, 2013
Nice to see someone put it down in clear and concise English. Isn’t it? Thanks, Rome. And we believe the same thing should apply to skateboarding and surfing as well.
by The Editors on September 30, 2013
Eneliko “Liko” Smith, the man behind The Block snowboard hotels and the ensuing legal problems that arose regarding unpaid taxes, is back in the winter sports game while apparently continuing to work on the launch LV Air, an airline serving Las Vegas, Nevada.
Smith claims to have purchased Traverse City, Michigan’s Sugar Loaf Resort and plans to transform the 560-acre property into a “snowboarders’ Mecca” titled The RoK At Sugarloaf.
“This is the single biggest challenge of my life, I’m fortunate I was able to find partners that not only understand the risks involved at Sugar Loaf but also the complexity of reopening a resort that has been shuttered for over 10 years,” says Smith. “The key is getting down to bedrock on what’s required and then taking massive action…I will not let this resort waste away on my watch,” he says. “The residents and children in the region deserve a resort that will compete with others worldwide and The Rok is going to do just that.”
Some locals had been worried about Smith’s past issues, however, Smith promises “that tax payments will never be an issue again” because he “learned from that mistake.” The upside is we just may get another snowboarding reality TV show out of the deal. And that always was the best thing about The Block. For the official press release, follow the jump. [click to continue…]
by The Editors on September 30, 2013
Former Transworld Snowboarding and Snowboarder Mag online editor and Skeleton Crew mastermind Evan LeFebvre has been named team manager for Adidas Snowboarding.
“I am extremely excited to be taking on this role; I seriously couldn’t be more psyched,” LeFebvre says. ” I’m a huge fan of everything adidas has been doing in skateboarding, so when I heard snow was happening I immediately wanted to be a part of it. That it’s actually going down, still seems unreal!”
Congrats, Evan. For the official word from Adidas Snowboarding, follow the jump. [click to continue…]
by The Editors on September 27, 2013
Rip Curl founders Claw Warbrick and Brian Singer have apparently “stepped down” from the board of directors at Rip Curl ending 44 years behind the brand, according to a story on Business Day.
Documents filed with the Australian Securities and Investments Commission show Mr Warbrick and Mr Singer ceased being directors of Rip Curl International last month, although they will retain a very large interest in the future of the surf wear retailer with a combined 72 per cent stake.
Guess we’re not the only one who feel the surf fashion biz just isn’t that much fun anymore.
[Link: Business Day]
by The Editors on September 27, 2013
Nyjah Huston puts down a backside 270 kickflip lipslide during practice in South Africa at the Maloof’s remaining skateboarding contest sponsored by Kumba Iron Ore mining.
[Editors’ Note: element’s Rob Brink pointed out that this is not a BS lipslide. It’s just a BS 270 Flip Lipslide. The post has been corrected to reflect the proper nomenclature.]
by The Editors on September 27, 2013
Have any questions for Rome Snowboard’s Will Lavigne? He’ll be on the Facebook at 1 PM PST (4 PM EST) so all you West Coast kinder need to get to the computer lap, hide that phone, or just blaze the browser. The only cost to you is one Rome Facebook like. For all the infos click the link.
[Link: Rome Snowboards]
by The Editors on September 27, 2013
by The Editors on September 27, 2013
Oh boy. Here it is! All 17 minutes of Burton’s banging’ “street” edit. Be amazed, be shocked, be inspired, and then go to your local snowboard shop and buy a bunch of Burton stuff just to show the company how much you appreciate their riders hitting all those monstrous flat walls just for you. . . get it on, bang a gong! Oh, and might we add the words “Ethan Deiss?” But we won’t give away the ender.
