by The Editors on December 15, 2014

The instant distribution of the Internet changed the way we deliver news and info nearly two decades ago, but some are still learning their lessons the hard way. Take legendary snowboarder Travis Rice for instance. He was “most likely” the first person to drop a line he named The Crack, but it appears he sat on the footage saving it for his next movie. The Scott Serfas photo (shown above) appeared in TransWorld Snowboarding print mag, but no video was released.
In the meantime, skier Cody Townsend dropped the line for his part in MSPs Days Of My Youth and they blasted it out on their Youtube.com channel. The clip went viral and already has nearly 6 million views. Over the past few weeks Townsend has been doing TV interviews while Rice, it seems, has been wondering how it all happened. So much so that Rice posted an interview on his site where he got Cody Townsend to admit that Rice rode the line first. Here’s what Townsend said:
It is a gnarly line as you should know. Congratulations on, most likely, being the first person to ride it. I guess we’re still kinda trying to figure it out from guides, but I just heard from Clark Fyans that that’s the case. He’s spent a ton of time there and guaranteed that no one had ridden it before you did. So congrats on being the first person to get down that. You proved that it was a doable line.
Townsend won Powder Magazine’s “Line of the Year” and “Best Male Performance” awards for the clip, and Rice, well, he’s stuck doing interviews with the skier who snaked him in the media and reminding us all that if you have something good, you’ve better share it before it goes stale.
[Link: TravisRice.com]
by The Editors on December 12, 2014
While the West Coast super storm may have kept some Southern Californians indoor the morning of December 12, 2014, it did not keep surf media personality Chris Cote in his cube. No! He ventured out to revive the old sport of kings: urban boogie sliding. Yes, Robert Siegel, this is what your listeners are up to on a stormy Friday morning.
by The Editors on December 12, 2014
To celebrate their 20 year partnership with Northwest snowboard legend Jamie Lynn, Lib Tech is releasing a Jamie Lynn 20 year video, micro site and Jamie’s own product line. Here’s the word from Lib:
Jamie was different when we met him at 14 and he is different for the same reasons now. Straight forward power snowboarding, art / design, and living all done with bold undeniable style and the energy of a from. We are excited and thankful to be working with Jamie. It’s been over 20 years and he’s done it all… he could have left, he could have quit, he could have done some weak ass shit but he doesn’t know how. We love him, he has made us all better people, artists and snowboarders. He is a craftsman, his best friends grew up working with us, we grew up working with him… it’s family. If you are a from and don’t know him but like art, music, naked chicks, waves, cats or no bullshit power snowboarding … you are in for a treat!
it’s true. Watch the video and then click the link to check the rest out.
[Link: Lib Tech Jamie Lynn]
by The Editors on December 12, 2014

Mervin Manufacturing co-founder Mike Olson is the mad scientist (click here to watch the video) who is almost singled handedly responsible for every major advancement in ski and snowboard construction and design over the past 30 years. There are too many to list here, however, the good news is that for the past decade Olson has turned his ground breaking design and construction intuitions to surfing. This has resulted in a top secret, US based production facility that is creating some of the most durable, environmentally safe surfboards ever produced. Olson calls them “waterboards.” Here are few of the features:
100% closed cell foam won’t absorb water… won’t rot; more durable: Lasts longer, less dings, less boards in landfills; recycled foam core: up to 50% recycled content in blank, blank scraps all recycled, elimination of hazardous resin systems, non ozone depleting blowing agent, Basalt fiber: no additives, no boron, no solvents except water; no paint brushes, no sandpaper, no tape
If you’re thinking about giving the gift of surf this year, then the Air E Ola is the perfect board. It features a “freedom of choice” five-box fin system, a concave deck and grab rails for better edge grip. It comes in lengths from 5’5″ to 6’3″. The Air E Ola is a durable, environmentally friendly, performance shortboard that will change your surfing life. For real. The Air E Ola retails for $725.96 and can be purchased right here.
[Link: Lib Tech Waterboards]
12 Days Of Gifts Recap
Day 11: Academy Propa-Camba Snowboard
Day 10: Boosted Electric Skateboard
Day 9: Freewaters Scamps Flips
Day 8: Smith Marvine Sunglasses
Day 7: GoPole Reach Selfie Stick
Day 6: Vans Jamie Lynn Sk8-HI
Day 5: Dakine Ally Pack
Day 4: SOL Republic Relays
Day 3: Spy Bravo Goggles
Day 2: Stance Wittlake Five-Toe Compression Socks
Day 1: Byrd Dopp Bag
by The Editors on December 11, 2014
by The Editors on December 10, 2014
The antics of Eiki Helgason, Halldor Helgason, Ethan Morgan (AJ Morgan Freemanson), Gulli Gudmundsson, Sage Kotsenburg, Kareem El Rafie, Leo Crawford, and Felix Engstrom will definitely not be a waste of the next 26 minutes of your life. Trust us.
[Link via Snowboarder]
by The Editors on December 10, 2014

While the mouse dissolving, caffeinated, carbonated, high fructose corn syrup tour may want to you think otherwise, all athletes know that you’re only as good as the food you put in your body. That’s why a box of Perfect Bars makes the perfect stocking stuffer this holiday season. With some Perfect bars the next time your giftee heads out for an all-day shred, they can slip a Perfect Bar in their pocket or backpack. Then, when everyone else is headed in for lunch, they’ll keep charging while snacking on an all-natural, gluten free, and non-GMO snack bar that’s loaded with good stuff (and not one single bit of refined sugar). It’s a difference they’ll noticed from the first bite.
The bars are available in seven flavors including: lite cranberry crunch, lite almond acai, carob chip, fruit and nut, peanut butter, almond butter, and vegan almond coconut. And, while each has a slightly different flavor profile, with the exception of the lite flavors all of them pack in about 300 calories. The lite cranberry crunch and lite almond acai use puffed crisp rice to keep the calorie count in the 200 range. In addition, more than twenty superfoods such as kale, spinach, celery and others are hiding inside the bar in a powdered form.
With all that inside, it’d be easy for the bars to taste like a dirty hippy smells, but they don’t. Instead, the bars taste like fresh peanut butter or almond butter mixed with a little honey and milk—because aside from all those ground up superfoods that’s basically what they are. Though we would have liked to see one or two flavors of the bars sporting a influx of oats for a slower-release of carbohydrates on a sustained effort, for the most part the Perfect Bar really was just that.
Sure they seem simple, but after a few weeks of eating a Perfect Bar for lunch the shreds on your christmas list will be hard pressed to go back to any pre-packaged energy bar that they’ve eaten in the past. You can find Perfect Bars online for about $20 for a box of 8 (or 20 bite-sized minis) at shop.perfectbar.com or in the refrigerated aisle of your local health food grocer.
[Link: Perfect Bar]
by The Editors on December 10, 2014

Silje Norendal has one more really good reason to ignore you on the lift: Skullcandy headphones. The Norwegian Olympic snowboarder has just signed on with the Utah based purveyor of electronica.
“It’s amazing to get to partner with a brand I love so much,” said Silje. “I’m looking forward to being part of the Skullcandy family and working on progressing, competing, and exploring the connection between my music and my riding. This is an exciting time in my career and I can’t wait to see what happens next!”
For the official word from Skullcandy, please follow the jump. [click to continue…]
by The Editors on December 10, 2014

Supra Footwear has opened a flagship retail store in the heart of Mexico City’s historic Colonia Juarez neighborhood. This new store joins other flagship locations in Paris, NYC, Santa Monica, and Tokyo.
“As Mexico’s capital city, opening a store here makes perfect sense in securing a longtime home for SUPRA,” said SUPRA co-founder Scott Bailey. “Since we started this company some of our most ardent fans have been from Mexico, so we look forward to nurturing that relationship as the brand continues to grow globally.”
For the official word from Supra (including comments from Chad Muska) follow the jump. [click to continue…]
by The Editors on December 10, 2014