No reason to miss this on Friday, January 30, 2009 no matter where you live.
[Links: Bryce Kanights and Department of Skateboarding via The Skateboard Mag]
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Skateboarding
Iconic skateboarder/film director Stacy Peralta has been on the commercial rampage lately. First with a documentary ad for fast food chain Burger King that stirred up a commotion for introducing third world citizens to crap American food.
Now, he’s shilling caffeinated sugar water for Amp Energy Drink with commercials featuring NASCAR drvier Dale Earnhardt, Jr.
PepsiCo and BBDO wanted the commercial to have a documentary feel to it, so once the groundwork was set, they reached out to director Stacy Peralta. . . . Peralta’s documentaries had the kind of lifestyle feel that Amp wanted for this commercial.
Apparently, authenticity is important when energy drink sales are on the line.
[Link: Sporting News]
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Dave Gatto is leaving VF Corporation as part of a reorganization according to a story in the News Record.
VF said its Outdoor Americas unit will include the North Face, JanSport and Eagle Creek brands. It will be overseen by Steve Rendle, 49, currently president of The North Face. . . . The second unit, action sports Americas, will include Vans and Reef brands. It will be led by current Vans president Stephen Murray, 48.
Wonder if this is in preparation for any footwear acquisitions.
[Link: News Record]
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We’re never been big fans of GrindTV, but apparently they are moving from El Sugundo to Aliso Viejo’s TechSpace to be closer to potential sources of action sports revenue, according to a story in the Orange County Business Journal.
“We work with a lot of folks in the action sports industry who are headquartered in Orange County and it made sense for us to bring GrindTV to Orange County,” said Erik Hawkins, the company’s chief executive.
Yeah, the move makes sense. The GrindTV site? It is actually getting much better lately. We’re kind of surprised.
[Link: Orange County Business Journal]
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Last time we spoke to Spike Jonze he was speeding down Melrose on an old beater ten-speed with a bunch of his friends. He said he was taking a break from editing (or re-editing) Where The Wild Things Are. That was a while ago and we still haven’t seen many images from the movie, but according to Slash Film, Girl Skateboards will be releasing a few Wild Things boards.
The skateboard company that Jonze co-founded, Girl Skateboards Company, will be releasing a limited series of skateboards featuring the monsters from the film adaptation.
We’ve got no confirmation and it seems kind of strange, but we’re hoping they make some micro-minis, you know, for the kids.
[Link: Slash Film]
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Who will take home awards in all the amateur categories? The only way to find out is to be in San Diego Thursday, January 22, 2009 at 6 PM at the San Diego Convention Center as The Skateboard Mag, Nike SB, Skate Park of Tampa, Damn Am, and ASR present the Damn Am Awards
The best part? This whole event is free and open to the public. Thanks, Nike SB.
[Link: The Skateboard Mag via Club Mumble]
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The cover story of the latest issue of Fast Company Magazine exposes Shaun White’s amazing sponsorship aptitude: his ability to take money from the right people and keep his personal brand rolling strong.
I was so fortunate to have had some success before the Olympics,” he says. “So when the time came for everyone to come at me, I was able to step back and say, ‘Do I really want to do that? Do I want to be known for airing over some dude who is going aaaahhh! with his teeth gleaming?’ ” . . . White has sought out companies he truly connects with. Working with a tight team of advisers that include his 29-year-old brother, Jesse, and his agent, Mark Ervin of IMG, White sees these deals as a long-term investment portfolio, something that will outlast his knees. Each corporation meshes with a discrete slice of his actual life, and with each one, White dives in and takes a central role, from the design of specific products to pulling deals together among his various partners.
Shaun has been playing it smart from the beginning and it looks like the long game pays off. And we had to laugh out loud when writer Mark Borden described Shaun as having a “strange equine beauty,” because we’ve always thought of his beauty as more simian.
[Link: Fast Company]
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Get a sneak peek at Randy Laybourne’s 20×20 show on Flickr from photographer Lauren Dillon. And then roll over to Swiv Tackle Circus Oceanside, California tomorrow night (January 17, 2009) from 6 – 10 PM. The evening will features music by DJ Blackass and friends and Stone Brew will be served.
[Link: Flickr and SwivTackleCircus and lookforwardtothepast]
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Anyone old enough to have ever thought “gorrilla gripping” a skateboard was cool remembers the barefoot stylings of Skitch Hitchcock. He was jumping up and over obstacles well before the era of Alan Gelfand’s Ollie.
Apparently, we’re not the only one’s wondering why their story hasn’t been part of the retro skateboarding revolution. The OC Weekly’s Vickie Chang checked in with Hitchcock and the rest of the Salt Creek Beach crew to bring everyone up-to-date:
Smith, Garrison and Skitch belong to an elite group of surfer/skaters who claimed Salt Creek as theirs in the 1970s. They’re just one slice of an immensely talented crew who went on to make names for themselves in the burgeoning sport of professional skateboarding, skating for the Hobie team. Skitch pushed standards to experimental levels and blazed at the forefront of the sport with tricks, ramps, trucks and boards, while Smith was the first to set skate routines to music and was the brains behind modern safety equipment as we know it, allowing for greater confidence and bigger, better tricks. Garrison had the first skate car and was among the first Signal Hill competitors—focusing on getting downhill and downhill fast.
Yes, this is one for the old guys. But check it out if you’re in the mood for a little skate history lesson, because these skaters were the real deal, not to mention it’s a good reminder regarding the downside of taking a too much acid.
[Link: OC Weekly]
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Kr3w’s party photos (by Shad [click the link for Lizard’s broken nose photos]) from the Zumiez $100k at Keystone, Colorado would suggest that no matter what else may be going on, the Zumiez kids are still selling a shit-load of product. . . and the girls are still stoked on Lizard King and TK.
[Link: Kr3w]
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