Geoff McFetridge and Ed Fella Show

by The Editors on February 6, 2008

1202274429Image WebGeoff McFetridge will be showing some of his drawings and graphic design along side the work of Ed Fella at Redcat (631 West 2nd Street Los Angeles, CA 90012 USA) in a show titled Two Lines Align. The opening reception is Wednesday February 20, 2008 from 6-9 PM.

Two Lines Align is an exhibition about the evolution of graphic design in the context of massive changes in our visual culture. As guest curator Michael Worthington notes in the catalogue essay, the exhibition explores “the shifts in the perceived cultural worth [of art and graphic design] over time…by placing Ed Fella’s and Geoff McFetridge’s design careers end to end to make one chronological line, one lineage. While Fella’s career reflects how graphic design has historically struggled to define itself in relationship to art, McFetridge follows a path wherein the integration of art and design is taken for granted.”

Check it out if you’re around.

[Link: e-flux]

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Snowboarder Dies On Cliff At Val d’Isere

by The Editors on February 6, 2008

An unnamed British doctor, 40, died yesterday while snowboarding in the French Alps.

The unnamed man was snowboarding with a friend above the hamlet of Joseray, situated about 500 yards from the centre of Val d’Isere – and went off-piste a few yards from last weekend’s downhill skiing world cup route.

The man, who was on a four-day seminar held at Val d’Isere’s congress centre, organised by doctorsupdate.com, took a corridor never used by locals or off-piste guides and fell onto rocks, according to local radio reports.

He is believed to be the father of two children.

[Link: Telegraph]

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Why Is Nate Holland Such A Skier?

by The Editors on February 5, 2008

48-NatehollandWhile watching the 2008 ESPN Winter X Games “X Course” or whatever they are calling boardercross this year, we found ourselves wishing for a new winner. It’s just that Nate Holland seems to be everything that snowboarding never was: he’s brash, jocky, and completely devoid of style. There really seems to be nothing cool about the guy.

Obviously he’s a great boardercross racer, winning three X Games in a row is not easy to do, but shouldn’t he just be a pro ski racer or something? We were looking at the logos on his board and seriously asking ourselves if he really is sponsored by Burton and Electric or if he just puts the stickers on there hoping he’s going to eventually get paid. Electric cared enough to put him on their homepage so he must be legit there. We don’t get it.

Click the link below for a short profile in his local paper.

[Link: Tahoe World]

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Von Zipper x Skull Candy

by The Editors on February 5, 2008

Feenom 320X204The Von Zipper Feenom Googles are getting all kinds of play from the gadget press. Not a bad PR run for a couple Skull Candy headphone earpieces slapped on a goggle strap.
Maybe this is what Oakley had in mind before its sudden lapse in creating the “Medusa Hat.”

For more from cnet’s Crave blog, click the link.

[Link: Crave]

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Japan’s Missing Seven Have Been Found

by The Editors on February 5, 2008

Dy20080206112427556L2From the Daily Yomiuri Online:

HIROSHIMA–Seven snowboarders who had been missing in the mountains near a ski resort in Akiotacho, Hiroshima Prefecture, since Sunday, were rescued near National Highway Route 488 in Masuda, Shimane Prefecture, at 9:35 a.m. on Tuesday, the Akiotacho municipal government’s disaster countermeasures office said.

The snowboarders descended from the mountain, accompanied by members of the Ground Self-Defense Force, and were carried by helicopters to three hospitals in Hiroshima.

The seven are Takahiko Aoki, 34, self-employed, and Yasuo Matsubara, 34, a carpenter, both of Shunan, Yamaguchi Prefecture; Shigenori Hattori, 40, a carpenter of Hiraocho, Yamaguchi Prefecture; Akihiko Sugiyama, 36, self-employed of Nishi Ward, Hiroshima; Nobuyuki Nakamura, 30, a company employee of Higashi Ward, Hiroshima; Muneaki Kaneto, 33, and Shinichi Hatahashi, 31, both of whom are part-time workers at the Osorakan Ski Field resort.

According to the countermeasures office, a rescue team comprising 24 personnel from a local fire brigade and the GSDF found two of the missing seven snowboarding along a road connecting Mt. Kyurakan to Mt. Hiromi in Shimane Prefecture.

Acting on information from the two, the squad found the other five about 100 meters east on a forest road. The five were also descending from the mountain by snowboarding or walking.

[Link: Daily Yomiuri Online]

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Burton Makes a Noboard Fish

by The Editors on February 5, 2008

Noboard

Calling a snowboard with no bindings the latest “progression in the boardsports world” is a lot like saying the Pony Express is the latest progression in information transportation. Does every cool new thing have to be “progression?” What about fun? Riding a “noboard” has got to be one of the most freeing feelings in all of snowboarding, and we’re guessing that’s exactly why Burton has signed a deal with Noboard to release a Burton Fish that comes with the Noboard foot placement system on it. Congrats to everyone.
Follow the jump for the whole press release.

[click to continue…]

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Burton Gobbles Up Alien & Habitat

by The Editors on February 5, 2008

Dp6ArdtealgWe’ve all known about this since October, but it took until today for the official word to go out that Burton is moving in on the skate hardgoods market by picking up Alien Workshop, Habitat, and DNA Distribution. Follow the jump for the complete press release with all the glad quotes.

[click to continue…]

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Nike Is Coming After You

by The Editors on February 5, 2008

0211NavForbes Magazine kicks down on the details on Nike’s new decentralized domination plans for different market segments thanks to a big tear-down by Nike Chief Executive Mark G. Parker, 52.

The biggest thing he did: reorganize the company. It used to be divided into categories of products (shoes, apparel, gear like golf clubs). Now it’s divided by sport. There’s a division for soccer (shoes and apparel combined), a division for running, one for basketball, one for men’s fitness, one for women’s fitness. Each has its own product-development and marketing executives. In this taxonomy a running shoe is entirely different from a cross-training shoe—why, running is an entirely different sport from training. There are parts of the company that sell only to golfers or only to kids on skateboards. Dreamer athletes, the people who don’t run or pole vault but want to dress as if they do, have their own division (called Sports Culture at Nike).

No wonder Nike is the number one selling “skate” shoe.

[Link: Forbes]

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Seven Snowboarders Missing In Japan

by The Editors on February 4, 2008

According to Bloomberg News:

Seven snowboarders were missing in a snowstorm in Hiroshima, southwestern Japan, yesterday as search efforts were called off because of bad weather, the Asahi newspaper said in its English-language edition.

Two skiers also died in an avalanhe in the Nagano Prefecture.

[Link: Bloomberg.com]

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Harness The Power Of You!

by The Editors on February 4, 2008

Secrets

Skate and Annoy has all the comic details on this latest marketing trainwreck.

[Link: Skate and Annoy]

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