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Amplid, the Euro snowboard and freeski company (God we hate it when companies try to do both) co-founded by former snowboard racer Peter Bauer is opening a “North American headquarter” in Mt. Hood, Oregon.
Amplid co-founder and former snowboard world champion Peter Bauer stated. “At the same time being also based in North America will have a huge impact on the brand building for Amplid as a global brand.” Brian Sites will be responsible for all sales- and operations-related tasks. Brandon Pastucka will take over marketing and team management. Tom Wallisch, Alex Martini, Steve Stepp and Seth Hill joined the global team. “The dynamic and creative environment here at Mt. Hood is a perfect seedbed for innovations both on the marketing side as well as on the technological one”, said Brian Sites who is looking forward to establish Amplid in his home market.
It just a shame about the skis.
[Link: Boardsport Source]
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Lots of changes going on in the Sole Tech web world lately, including this update to the Emerica site:
The Team page has a new look and, more importantly, some new sections. First, there’s Community, in which you can browse through all of the content recently uploaded by All Emericans; as well as search for specific news, photos, videos and even users in the search box at the top.
Right next to Community, there’s a new Channels section, in which you can stay updated on specific groups. Right now, there are only two channels available: Emerican Royalty (mostly skaters who work here) and Emerica Europe, but more will be coming soon!
[Link: emerica]
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From Vividas.com:
Vividas Group PLC said it has signed an agreement with surf company, Rip Curl Pty Ltd, to stream the Rip Curl Pro surfing event all over the world.
The UK smallcap company added that the deal is part of an evaluation lisence agreement between the companies which will translate into a minimum annual revenue contract of 90,000 aud for Vividas.
Vividas said it believes that the contract will validate the scalability of the Vividas Live streaming technology and that the company will be ‘very well positioned’ to sign similar contracts within the surfing industry and for other live sports events.
Follow the jump for the entire press release.
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The energy drink maker digs it claws in even deeper to the bare back of surfing with a new “series of documentary shorts that offers a 360-degree look at” ‘chopes.
The video, which bowed on Red Bull’s niche surfing site this week, amps up the vicarious thrills of surf footage by allowing fans to take control of the action. Using Immersive Media’s interactive video technology, viewers rotate perspective by manipulating the mouse to look to the right or left, up or down, back or front.
“We’ve always supported action sport athletes,” says Josh Kendrick, athlete marketing manager for Red Bull North America. Surfers “allow for more innovation, creativity and individualism than in baseball or football and we dig that.” In “Inside Tahiti,” Red Bull uses the new technology to tap into surfers’ passion for innovation and their love of surf footage-a cult genre that dates back to 1966 surf doc “The Endless Summer.”
Click play and watch the intro for yourself.
[Link: Red Bull Surf via Media Post]
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Bob “Bubba” Haught made waves in the Colorado’s Summit County back in the late 70s because he was Snurfing all over the place. This caused him to be featured in The Rocky Mountain News on March 9, 1978 in a story titled “Snow surfer a curiosity in mountain community.”
“Apparently they didn’t think it was a real sport so they were all excited when they found me,” Haught said. “I wouldn’t be surprised if I was the first person to get interviewed about snowboarding west of the Mississippi.”
We guess that all depends on what constitutes an interview. Winterstick founder Dimitrije Milovich was featured in a story in the March 1975 issue of Newsweek and that probably has a larger circulation than the Rocky Mountain News. But, hey, Bubba who’s really keeping track of this stuff. Happy 30th story day.
[Link: Vail Daily]
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Filmmaker Britton Caillouette, has produced Sliding Liberia, an “unorthodox surf safari” film which follows Stanford University political science PhD Nicolai Lidow and three friends on a surf trip to Liberia according to a story in the Sydney Morning Herald.
Shot on vintage 16mm film and digital video, Caillouette’s film captures the surreal dysfunction that sits at the heart of Liberia, a country crippled by war and founded on a lie. “Our national motto is ‘The love of liberty brought us here’,” one local notes, speaking of Liberia’s founding in 1822 by freed American slaves. “But me personally, it does not sound good. There were people on the land, so what about them?” . . . Unlike most surf films, Sliding Liberia makes no effort to keep its discovery secret. “Initially I was nervous about showing everybody where the waves were,” Lidow says. “Then I realised how selfish that was. The locals want tourists to come; they realise it might be good news for the local economy. So now we’re hoping that everyone goes! In a place like that, surfing really can change people’s lives.”
The film also reportedly captures Liberia’s “first surfer” a boy named Alfred (pictured right). For more info on the film visit the website at Sliding Liberia.
[Link: Sydney Morning Herald]
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Former White House press secretary Ari Fleischer has formed a new joint venture with super agency IMG. Apparently, the new company is called Ari Fleischer Sports Communications.
The New York-based consultancy company will offer management advisory services, including media training and interview preparation, image management, crisis management and media relations to a wide range of athletes, coaches and high-profile sports industry executives. Fleischer will serve as the company’s President. Sandy Montag, Senior Corporate Vice President of IMG Sports & Entertainment, will serve as COO of the company.
Maybe Ari can teach IMG client Shaun White how to answer questions relating to fire extinguishers and chasing little girls around pool tables.
[Link: Sys-Con.com]
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Planetout.com is on a man hunt for gay male surfers, but they’re having a rough time finding any. They even went so far as asking The Encyclopedia of Surfing author (and San Francisco resident) Matt Warshaw if he knows of any.
“If there was going to be a place where there would be openly gay surfers, this would be it,” says Matt Warshaw, the San Francisco-based author of “The Encyclopedia of Surfing”, “but you just don’t see it.” . . . Warshaw is straight, but he’s been writing about demographic trends in surfing for years and the ongoing invisibility of gay men confounds him. “I’m baffled as to whether it’s a sport that has happily or unhappily closeted surfers,” he admits, “or if it’s so staunchly hetero that it’s like a force-field to keep gays out.”
Yeah, Matt. We’re going to have to go with the anti-gay force-field.
[Link: Planetout.com]
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According to the SnowSports Industries of America the SnowSports Industry is booming. Well of course it is. . . it snowed. As an old industry head once said: “We’re just snow farmers. When it snows we’re all geniuses and when it doesn’t snow, we blame the weather.”
For all the details from their recent press release, follow the jump.
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