by The Editors on February 5, 2009
On a page showing how great the iPhone 2.1 upgrade is Vans got a little promo for their podcast sandwiched in between Golf Tips and something about the Sierra wonders of nature. Of course, The Onion got top billing.
Podcasts: Get access to thousands of free podcasts on the iTunes Store via Wi-Fi or your cellular network.
It may not seem like a big deal, but studies have shown that just appearing in these little Apple graphics can result in thousands of new eyeballs. Looks like someone at Apple wears the shoes.
[Link: Apple.com via Nikki S]
by The Editors on February 5, 2009
It’s amazing to us that Arkitip has been able to produce the amazing magazines they’ve been creating for the past three years, however, it looks like the economy is taking its toll on the specialty publishing market as well.
According to an email sent out to advertisers by Tracy Forman, Arkitip, has “made the decision to decrease our magazine publishing frequency from 6 issues to 4 issues a year.”
These changes in the economy have forced us to look at what we are as a brand and focus on further defining it to our customers. We have a groundbreaking publication, a spectacular web property, a thriving online store and thousands of devoted fans of everything Arkitip does. Publishing the magazine 4 times a year does not diminish any of this and will free us up to focus on many other projects that we have had the opportunity to explore before, but never the time.
We always think of cutting print and moving more to the web as a good thing, so congratulations are in order. Follow the jump for the entire email.
[click to continue…]
by The Editors on February 5, 2009
As if there aren’t enough sites professing to know what size waves are going to be hitting our favorite breaks tomorrow, it looks like Transworld Surf is jumping in as well.
Bonnier Corp (Transworld Media’s parent company) is currently looking for “a part-time surf forecaster to work remotely to create daily surf reports,” for “an industry leading and established surf media company,” according to a job posting.
Applicants must be familiar with the sport of surfing and its culture. Responsibilities include checking publicly available government information and various other sources, analyzing and interpreting this information and breaking it down into easy-to-understand written surf reports for approximately ten US regions. . . Position is a part-time remote position the will require approximately three hours a day.
Well, they have the guy who built Wave Watch for ASG on the payroll so why not have him build another one? Wonder what they’ll call this one: Transworld Surf Watch?
[Link: The Bonnier Corp]
by The Editors on February 5, 2009

A snowboarder named Wetzler discovers an entirely new board sport while on vacation in Hawaii, in this post on A Good Read.
The people (I call them “waterboarders”) paddle their boards out to the surf lying on top them (the good ones duck under the waves) where they wait for a wave to come. When a wave does come they paddle like crazy to get in just the right spot and when the wave breaks it forms a slope steep enough to propel them along and allow them to stand up on the board. Voila! It’s like nothing I’ve ever seen. Snowboarding on the ocean. Except better!
Yep, snowboarding on the ocean. . .and he’s even got four reasons why he thinks this new sport will catch on.
[Link: A Good Read]
by The Editors on February 5, 2009
Looks like the Tapout booth at ASR isn’t the last we’ll see of the action sports / mixed martial arts cross over?
Tomorrow night (February 6, 2009) at The Grove in Anaheim Ryan Sheckler will be hosting Down for Life – Fight for a Cause, to raise money for the Sheckler Foundation.
Athletes scheduled to compete are UFC veterans Kit Cope and Danny Abbadi and pro skateboarder Jason Ellis in his MMA debut. . . . MMAFighting.com will host Affliction Entertainment’s stream of the event at 7 p.m. PST.
Is Jason Ellis actually going to fight? Or is he just going to heckle his opponent to death? Either way, Lil’ Jon is going to perform afterwards.
[Link: Down For Life via MMAfighting.com]
by The Editors on February 5, 2009
by The Editors on February 5, 2009
by The Editors on February 5, 2009
Oh, the things being a publicly traded company will make you do. First, create a special line just for core retailers because distribution has mainstreamed all over hell. Then, after maxing out on the surf/skate/snow market that was the whole genesis of the brand, branch out into motorsports because if you’re not growing the shareholders get pissed.
Enter Volcom MX. NASCAR is next; or maybe they’ll just leave that to Electric.

[Link: Volcom.com/mx via Transworld Business]
by The Editors on February 5, 2009
by The Editors on February 5, 2009