2011 World Snowboarding Championships?

by The Editors on January 13, 2011

Uss SnowBy looking at the list of snowboarders the US is taking to the 2011 FIS World Snowboarding Championships it would appear that being FIS world champion isn’t that big of a deal to anyone anymore (which seems kind of strange).

Who will be leading the US charge for the men in the World Championship halfpipe in La Molina, Spain Jan. 15-22, 2011? Paul Brichta, Benji Farrow, and Taylor Gold. Who? Looks like the disconnect between the best snowboarders in the world and the “world championships” continues. It really is a completely different universe.

Follow the jump for a breakdown of the rest of the team and the event.
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Chris Cole’s First Ad For DC Shoes

by The Editors on January 12, 2011

Cole1
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DC Debuting Cole. Get it? In all its four-page glory. We just can’t wait till we hear that mysterious DC Shoes announcement on Friday. We’ve got goosebumps. Wonder who it’s going to be?

[Editors’ Note January 14, 2011: Follow the jump for the just released press release]
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All 80’s All Day All Video

by The Editors on January 12, 2011

All the neon, glamour, and Floridaness of Quiksilver’s All 80’s All Day from Surf Expo right here (just in case you haven’t already stumbled across it already). And you remember the 80s this should be some inspiration.

[Link: Quiksilver]

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JP Walker’s Real Snow Real Rad

by The Editors on January 12, 2011

Turns out JP Walker’s clip for the Winter X “Real Snow” comp is good. Guess we should have known that. Watch the rest of here (Jeremy Jones’ silly spinner binding and Nic Suave’s ruling included).

[Link: The Real JP]

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Action Magazine Advertising Up Again

by The Editors on January 11, 2011

MpaThe Association of Magazine Media (formerly known as the Magazine Publishers of America) has announced magazine advertising results for Q4 (October through December 2010) and things are looking up (at least vs. 2009) at action sports only tracked titles, Transworld Media.

                              2010     2009   %CHG     2008
TRANSWORLD MOTOCROSS        282.94   276.76    2.2   368.66
TRANSWORLD RIDE BMX         160.75    47.24  240.3   153.99
TRANSWORLD SKATEBOARDING    320.64   293.67    9.2   404.06
TRANSWORLD SNOWBOARDING     362.32   322.45   12.4   435.54
TRANSWORLD SURF             203.98   181.04   12.7   270.08
TRANSWORLD WAKEBOARDING      66.50    66.32    0.3   134.74

If we look back to Q4 2008 we can see there is still a ways to go before things are really back, but moving in the right direction is a great start, at least at Transworld.

[Link: Association of Magazine Media]

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The La Jolla Group Dumps Lost

by The Editors on January 11, 2011

Unknown-1And now for the old news department: Yes, the rumor we’ve been sitting on for nearly a month is true: The La Jolla Group has handed the . . . Lost clothing license back to co-owners Matt Biolos and Joel Cooper, according to a story on ApparelNews.net.

“There was a disparity between the clothing and the boards,” Biolos told the trade publication. “The two parts of the business didn’t relate to each other. Taking the apparel back [in-house] gives us a chance to do our own thing. We want our vibe to be consistent.”

“Disparity” is such a nice way of saying it. We’re pretty sure there is no great love lost between the “edgy” surf brand and the main stream fashion licensing corporation. It will be good to see Biolos and crew back to creating some authentic surf/skate fashion on their own with no apologies.

[Link: ApparelNews.net]

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Another Whistler Gondola Breaks Down

by The Editors on January 11, 2011

4088664.BinNearly 300 people were stranded for two hours on Whistler’s Village Gondola yesterday (Monday, January 10, 2010) around 9:45 AM, according to a story on The Province.

[One trapped woman] said she phoned the mountain’s toll-free number twice, but was disconnected both times. She then checked the mountain’s social media pages, only to be frustrated by a lack of details. . . “Being stuck that long and not being able to contact the staff at Whistler was really aggravating,” she said. “We kept checking Facebook and Twitter and they weren’t saying anything except that it was a mechanical issue.”

The gondola finally moved enough to allow all the guests to exit. Those stranded were reportedly given food and drink vouchers and free lift passes. The gondola is reportedly closed until the cause of the problem can be completely investigated. This is just the latest in a seemingly annual lift and/or gondola failure at the financially troubled resort.

[Link: The Province]

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Chris Cole Presenting For DC Shoes

by The Editors on January 10, 2011

Zumiez-NotaglineThis week the quaint ski village of Keystone Resort, Colorado is going to be over run by Zumiez sales zombies as the action mall retailer hosts it’s annual $100K party to reward all their store employees who have moved more than $100,000 in product in this economy. Awards are given to the top sales people and the awards are presented by the biggest names in action sports. Seriously, there is no larger gathering of heavyweights assembled for anything.

Okay, so we all know this. But we did see something interesting on the presenters list:

Zumiez100K

See that last name? Yeah. It’s Chris Cole presenting for DC Shoes (not Fallen). Kind of old news for the insiders, but still good to see it in print. Welcome to Quiksilver, Mr. Cole. Guess we’ll be seeing a lot more of him at The Berrics this year.

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Nixon Trooper Wins Good Design Award

by The Editors on January 10, 2011

Gooddesign Happs

The Nixon Trooper headphone recently won a Good Design Award from The Chicago Athenaeum: Museum of Architecture and Design. The headhone was designed by Yves Béhar, Josh Morenstein, Pichaya Puttorngul, Serge Beaulieu, and Giuseppe Della Sala at fuseproject, in San Francisco.

The Good Design Awards are pretty OG. Here is the history:

Founded in Chicago in 1950 by architects Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann, Jr., GOOD DESIGN bestows international recognition upon the world’s most prominent designers and manufacturers for advancing new, visionary, and innovative product concepts, invention and originality, and for stretching the envelope beyond what is considered ordinary product and consumer design.

Sounds pretty good.

[Link: Nixonnow.com]

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Kelly Slater Picks Ten For !0

by The Editors on January 10, 2011

In celebration of Kelly Slater’s 10 ASP World Titles the Quiksilver Foundation has donated $10,000 to Slater’s 10 favorite charities.

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