by The Editors on March 31, 2011

Winter is over. Done. Goodbye. We’ve gone from crushing, dumping storms, to 80 degrees inside of a week. Here’s more proof. Southern California’s Mountain High Resort is having a their annual Miss Mountain High Pageant (click for photos from last year) at 1 PM on Saturday, April 2, 2011 as part of the Spring-a-Ma-Jig.
The Miss Mountain High Pageant is free to enter and all participants receive a FREE bikini from Fresh Peaches. Winner takes home a 2011/12 Season Pass, an Ellis snowboard, 2 tickets to the “Big 4” concert, and is named next year’s Miss Mountain High.
Done the way only the 909 can. [click to continue…]
by The Editors on March 31, 2011
Volcom reportedly filed a trademark infringement lawsuit in the Central District of California on March 29, 2011 against Jay-Z’s Roc Nation brand, according to a story on All Hip Hop.
According to the complaint, Roc Nation’s logo is too close to their own, which they have been using in trade since 1991. . . Additionally, Volcom claims the logo could create confusion in the marketplace, since their label Volcom Entertainment, also uses a similar, registered trademark. . . “While Roc Nation appears to have initially used the diamond only in combination with the words ‘Roc Nation’ it is now using the diamond logo on its own, causing a likelihood of confusion among consumers,” Volcom’s complaint reads.
Can you tell the difference?
[Link: New York Daily News and All Hip Hop]
by The Editors on March 30, 2011

The season ending Billabong Flaunt It women”s Slopestyle and Rail Jam is going down April 9, 2011 at Sierra-at-Tahoe. It is the seventh and final stop on the 2011 Flaunt it tour. And yes, with 700 inches of snow so far this season, we’re guessing the conditions are going to be just right.
With a cash purse of $10,000 plus additional product and prizes up for grabs, including Contour HD GPS Video cameras, Sony PIIQ headphones, and Dakine, VZ, and Billabong product, girls are encouraged to register early to secure their spot. Additionally, Flaunt It 2011 has bumped up to a 4Star event on the prestigious Swatch TTR World Snowboard Tour, as riders collect valuable TTR Ranking Points at all Flaunt It contests.
One question: will the girls be wearing bikinis during this competition? There are 40 spots available first come first flaunted so NorCal shred girls need to get on it. Follow the jump for all the details. [click to continue…]
by The Editors on March 30, 2011
GoPro, the compact, HD video camera company that has completely changed the look of action sports footage, has reportedly purchased Solana Beach, California video compression technology company CineForm.
“We’re extremely excited to welcome the CineForm team to GoPro,” exclaims Nicholas Woodman, GoPro’s founder and CEO. “CineForm is an industry leader in video codec technology and is famous in professional circles for their HD and 3D content creation tools. As GoPro is focused on making it easy for consumers to capture professional quality content, we’re eager to incorporate CineForm’s technology and passion into future GoPro products.”
How Woodman took GoPro from a company that marketed crappy, waterproof, plastic, disposable film cameras on a Velcro wrist strap to a brand delivering ubiquitous micro HD video camera companies is worth a book in and off itself. Now, it appears that he’s kicking the whole thing up another notch by owning the compression technology. Smart moves from GoPro. [click to continue…]
by The Editors on March 30, 2011
Core action mall retailer Zumiez management seemed very happy about their reported $0.79 per share net income in 2010, but the earning didn’t come from any increase in business, but rather from some “fishy” accounting tricks, according to a story on Forbes.com.
Zumiez (ZUMZ), a retailer of cool action apparel turned to an old account ing trick to boost its 2010 earnings by 13%. Digging through the foot notes of its 10-K filing, we found that ZUMZ increased the useful life estimate of its lease hold improvements. . . This change in accounting estimates reduces the company’s depreciation expense by $2.7 million after-tax and increases GAAP earnings by 13%.
But that’s apparently not the only trick in Zumiez accounting bag, according to writer David Trainer.
Increasing useful-life estimates is not the only accounting trick in ZUMZ’s bag. Further analysis of the financial footnotes also reveals that the com pany carries over $310 million (nearly 50% of its market cap and over 120% of reported net assets) in off-balance sheet debt. This large, hidden liability means the valuation of the stock is much higher and riskier than it appears.
Apparently, Zumiez is shifting over to the “whatever it takes” program.
[Link: Forbes]
by The Editors on March 29, 2011
Snowboarder Kathleen Willhide-Michiulis, 43, of Santa Clarita, California lost one leg and badly injured her other after a collision with a Mammoth Mountain snowcat saw her get tangled in the cat’s spinning tiller on Friday afternoon March 25, 2011, according to a story on Mammoth Times.
Kathleen Willhide-Michiulis collided with the snowcat and became entangled in the back track and the tiller – a spinning part of the cat that is designed to break up ice. The tines spin at about 1,200 rpms. . . She also suffered facial lacerations and other major injuries, including a broken femur and tibia on her other leg.
An unnamed ski-area employee is quoted as saying, “Her leg was gone.” Willhide-Michiulis was reportedly on her last run on Mambo when the collision occurred. After a visit to Mammoth Hospital she was reportedly airlifted to a Reno hospital where she remained on Tuesday, March 29, 2011, according to the LA Times.
[Link: Mammoth Times via LA Times]
by The Editors on March 29, 2011

The 10th Annual Ride Shakedown from Mont Saint-Sauveur, Quebec and the best part is that none of us have to travel to Quebec, deal with Canada’s French frontier to see it all go down. Nope. Thank to our friends at Fuel.TV we can catch it all live online. Show starts Saturday April 2, 2011at 4 PM PT. Tune in to see if Forrest Bailey and Jess Kimura and repeat their wins from last year.
[Link: Fuel.TV]
by The Editors on March 29, 2011
by The Editors on March 28, 2011
etnies has teamed up with autism groups Autism Speaks and A.Skate Foundation to present for a skateboarding clinic on April 2, 2011 at the etnies Skatepark in Lake Forest, California. Four one-hour clinics will be offered at 10 a.m., 11 a.m., 1 p.m. and 2 p.m. Kids of all ages are welcome to attend!
“By providing a day of skate clinics, kids on the autism spectrum will be given the opportunity to learn how to skateboard, an activity that requires no team or competitive coaching,” said Don Brown, senior vice president of marketing for etnies. “Skateboarding is an individual activity and ideal for kids on the spectrum because they often struggle with social interaction. As a brand started and still run by a world-championship skateboarder Pierre-André Senizergues, etnies is so happy to be teaching what we know to kids that deserve a window into the world of skateboarding where we are all the same, whether you are on the spectrum or not.”
For more information on the Skate Clinics or on Austism Speaks and A.Skate Foundation follow the jump. [click to continue…]
by The Editors on March 28, 2011
A 20-year-old snowboarder died Sunday, March 27, 2011 in an avalanche out of bounds near Stevens Pass in Washington, according to a story in the Seattle PI.
“The victim and three friends were snowboarding when the man went down the hill in a slightly different direction than the others and was hit from behind by an avalanche and carried into a tree,” King County Sgt. John Urquhart said in a statement. “The three other men were not injured and managed to dig the victim out. He suffered injuries from hitting the tree and was not breathing.”
The name of the snowboarder has not been released. He is the 18th snowboard death in North America since December 20, 2010. Our thought are with the snowboarders family and friends. We’ve been saying this too much this year, but it’s still true.
[Update March 28, 2011: Authorities have released the name of the snowboarder who died in the avalanche. Riley McCarthy, 20, of Tukwila, Washington. He was a sophomore at the University of Washington, according to the Seattle PI]
[Link: Seattle PI]