by The Editors on November 14, 2011
Surfer Erica Hosseini has apparently said goodbye to Filtrate and hello to Oakley for both eyewear and apparel.
“When I heard Oakley was focused on launching more women’s active and swimwear products, I knew it was something I wanted to be apart of,” said Erica. “As a professional surfer I need to make sure I stay fit and train hard. I want to do this everyday in high performance, quality and stylish products. That’s why I chose Oakley.”
Sounds like a bit of a sponsor upgrade for the WQS surfer and Weekly Grind host. She will join snowboarder Maddy Schaffrick on the Oakley women’s squad. Follow the jump for all the details. [click to continue…]
by The Editors on November 14, 2011
What better place to go fool around, get some shots, and ride like the wind that to Saas-Fee, Switzerland? No where, according to Louif Paradis, Bode Merrell, Scotty Arnold, Desiree Melancon, Josh Dirksen, and the rest of Bonfire/Salomon Team. Winter is fun. Enjoy.
by The Editors on November 14, 2011
In a move that really shouldn’t surprise anyone who has been paying attention to Olympic Snowboarding since before its debut in Nagano Japan in 1998, the Federation International du Ski has rejected the TTR’s joint qualification proposal, according to a Melissa Larsen story on ESPN.com/Action.
In a letter sent on Wednesday to the TTR regarding the decision, FIS Secretary General Sarah Lewis stated that, “FIS is open to cooperating with TTR and its member Events to continue to develop the sport … However this is a process that needs to begin at a lower level than the top events in order to build trust and understanding between the organizations and persons involved.”
In other words, “FIS owns Olympic Snowboarding no dice for you, you silly little snowboard organization.” While TTR’s Reto Lamm may have other ideas the situation remains the same as it ever was: snowboarders who want to compete in the Olympics must follow the FIS tour. Period. But hey, nice try. For more details, follow the link.
[Link: ESPN.com/Action]
by The Editors on November 14, 2011
by The Editors on November 14, 2011
686 and Scion (boxy car maker) have teamed up with Skullcandy, New Balance, Go Pro, Union Bindings, Dragon Alliance, BOA Technology, Bern Helmets, Vestal Watches, Blind Skateboards, and Recco Avalanche Rescue System (among others) to design a car that will celebrate 686’s 20th anniversary year.
“The 686 Scion Numeric is a dream come true,” says Michael Akira West, president and creative director at 686. “What better way to celebrate our twentieth anniversary by doing something that’s never been done before? Every part of this build has a story and a separate product that it was inspired from. I’m psyched we were able to show it to the world, our way.”
The car will reportedly sport New Balance tires, a Dragon Goggle windshield and a Bern hemet for a roof. Guess we’ll have to see it before we make any comments. The car will debut at the SIA Show on January 26, 2011. So we guess you’ll have to wait until then to see it live and in person.
Follow the jump for all the details and many more detail photos. [click to continue…]
by The Editors on November 14, 2011
Brixton has teamed up with Fender Guitars to create and amazingly solid, smooth looking guitar and album case in their latest “friendly union”. Click the link for all the details.
[Link: Brixton]
by The Editors on November 14, 2011
After having a rough time on London’s AIM the ill-named surf clothing brand Hot Tuna is reportedly being sold again, according to a story on Reuters.
“That (the sale) would leave the Plc (public limited company) as a cash shell unencumbered by the brand,” Executive Chairman Francis Ball told Reuters by telephone. . . Ball would leave the company along with Chief Executive Geoff O’Connell and Brand Director Oscar Verden, the company said in a statement on Monday.
The public company formed around the brand will of course continue on (under a different name) because that’s how shells work.. Isn’t it sad when brands continue to stumble on long after they’re dead, isn’t it?
[Link: Reuters]
by The Editors on November 13, 2011
The 2011-12 snowboarding season has only just begun and already someone has died. Jamie Pierre, the professional skier who once set the world record for biggest cliff drop (255 feet), died today around 3 PM (Sunday, November 13, 2011) when an avalanche that he triggered near Utah’s Snowbird Resort swept him off a cliff, according to a story in the Deseret News.
According to a police statement, Pierre was killed Sunday after the slide swept him over a cliff in the South Chute area.
Pierre reportedly died from injuries he sustained during the fall and he was not buried in the slide. Snowbird resort is not scheduled to open until next week. Our thoughts are with Pierre’s family and friends.
[Link: Deseret News and Salt Lake City Tribune]
by The Editors on November 13, 2011
by The Editors on November 11, 2011
Surfer Erica Hosseini has apparently said goodbye to Filtrate and hello to Oakley for both eyewear and apparel.
