Burton x Caffeinated High Fructose Corn Syrup

by The Editors on November 16, 2011

Burton Mtndew Chairlift Tee[1]Burton Snowboards is oddly proud to announce that they are partnering with a caffeinated carbonated high fructose corn syrup manufacturer on new outerwear and apparel made from recycled plastic bottles.

The first round of products from this partnership was released today and features a hand-crafted line of t-shirts made from 50% recycled plastic bottles and 50% organic cotton. Part of Burton’s Green Mountain Project, which is a line of products created with an eco-influence, the limited edition Burton x [caffeinated high fructose corn syrup] tees include three styles, ‘Apparatus’, ‘Flake’, and ‘Chairway to Heaven’. Inspired by a Rube Goldberg drawing, the ‘Apparatus’ style features a drawing of an imaginary machine that is converting plastic bottles into recycled PET pellets, which are ‘snowing’ down into the shape of Burton’s classic mountain logo.

While making cool clothing out of trash is an amazing concept, it would be better if Burton simply dumped the drink down the drain (saving a few kids from obesity) before they use the bottles to make their “eco-friendly” clothing. Follow the jump for the official details. [click to continue…]

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Laurie Bergthold Joins 900 Films

by The Editors on November 16, 2011

Laurie BAfter six years as Marketing Director of the International Association of Skateboard Companies Laurie Bergthold has announced that she is leaving the skateboarding trade organization to join Tony Hawk’s motion media production company 900 Films. Bergthold said:

Thanks to everyone who has had a hand in such amazing projects as Go Skateboarding Day to creating the Skateboarding Summit. IASC is in great hands with Josh [Friedberg] and while the decision to leave was a difficult one, I can only hope that my nearly 6 years of service has helped pave the way for him to work toward a new and improved trade association for skateboarding.

Bergthold says she will be working on 900 Films new Youtube action sports channel Ride. The channel, part of Youtube’s new content strategy, is set to launch on January 16, 2012.

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Chris Grenier’s Snow Vid Collection Exposed

by The Editors on November 15, 2011

KidsKnow Distribution is kicking down a series on snowboarders and the video they’ve collected over the years. Here is Chris Grenier’s collection. Watch it and see how yours stacks up.

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JanSport x Nine Shops

by The Editors on November 15, 2011

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JanSport, the VF Corp owned maker of fine backpacks, has collaborated with nine boutique shops on a series of Right Packs customized with patches designed by the shops. In addition to Benny Gold, Complex, and KCDC (shown above), JanSport has also included: Maven in Burlington, VT, TRUE in San Francisco, CA, Off The Hook in Montreal, Group 7 in Calgary and Loop in Uptown Waterloo; Street Machine in Denmark.

If you’re going to rock a JanSport it might as well have a cool patch on it. The signature series packs are on sales at select retailers today (Tuesday, November 15, 2011). Follow the jump for all the details. [click to continue…]

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ASP Releases 2012 Contest Schedule

by The Editors on November 15, 2011

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Planning on taking 2012 off to jet set around the world with the Association of Surfing Professionals? Well, now you’ll know when and where to fly and what hotels to book. With no Rip Curl Pro Search event in 2012 there won’t even be any surprises.
Here’s how it goes:

Quiksilver Pro Gold Coast – Australia (February 25 – March 7, 2012)
Rip Curl Pro Bells Beach – Australia (April 3 – 14, 2012)
Billabong Rio Pro – Brazil (May 9 – 20, 2012)
Volcom Pro Fiji – Fiji (June 3 – 16, 2012)
Billabong Pro Jeffreys Bay – South Africa (July 11 – 22, 2012)
Billabong Pro Teahupoo – Tahiti (August 16 – 27, 2012)
Quiksilver Pro New York – USA (September 2 – 14, 2012)
Hurley Pro at Trestles – USA (September 15 – 23, 2012)
Quiksilver Pro France – France (September 26 – October 6, 2012)
Rip Curl Pro Portugal – Portugal (October 7 – 17, 2012)
Billabong Pipe Masters – Hawaii (December 8 – 20, 2012)

For more details (including dates for the Women’s tour and ASP Prime events, follow the jump. [click to continue…]

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Rip Curl’s Gum Movie Episode #2

by The Editors on November 15, 2011

Apparently, “Victor de le Rue, Janne Lipsanen, Elias Elhardt, Victor Daviet, Nils Arvidsson and company have sharpened their edges for some mass destruction” in the streets. To us it’s just a little more Rip Curl snowboarding to get everyone in the mood. And we can all use some of that.

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Quiksilver’s New Venice Store Whitewashed

by The Editors on November 15, 2011

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Quiksilver’s Boardrider Club store at Abbot Kinney and Venice Boulevards in Venice, California got the entire storefront painted sometime during the night on Saturday, November 12, 2011, according to a post on Yo! Venice.

On Saturday vandals “hose” painted “GO HOME” across the entire storefront, getting paint all over the newly conditioned brick, metal and glass.

The store had only been officially open for 24 hours. It would appear that some of the locals aren’t exactly down with the publicly traded surf clothing company putting a store in their neighborhood.

[Link: Yo! Venice via LA Weekly]

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Kevin Romar: Supra’s Newest Am

by The Editors on November 15, 2011

Supra has officially hooked up Kevin Romar for a spot on the team.

The 23-year-old Romar hails from Cypress, CA and grew up skating in the Long Beach area influenced by skaters like Terry Kennedy. But Romar’s style has since developed into one that is distinctly his own. In the last year Kevin has been blowing up with footage all over the place: he had a stellar part in Blind’s This Is Not A Test, a “Snapshot” on Havoc TV, he was on the KR3W “Smash N’ Grab” Canadian tour, and he’s had a handful of Berrics pieces including a “Process,” “Bangin’,” “Trickipedia,” and “Text Yoself” And while not known as a contest skater, Kevin finished in a respectable fifth place at the Washington, D.C. Maloof Money Cup.

Solid, right?

[Link: Supra]

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Damn Proper Nixon Watches At Barneys

by The Editors on November 14, 2011

Barneys

Sometimes the whole “action sports timepiece” thing can get a little trite. Brightly colored plastic, tide charts, shrill digital alarms, you know the drill. That’s probably why this new exclusive collection of limited edition Nixon watches from Barneys New York are so damn refreshing. Just look at them. Handsome, refined, classic, and yes, expensivo. The Automatic Chronograph on the left half of the photo retails for a cool $4,750.00. Luxury, indeed. The one on the right is only $550, but then it’s the cheap one, isn’t it?

Follow the jump for more infos. [click to continue…]

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Spy Turns Up Sales But Loses $3 Million

by The Editors on November 14, 2011

Spy-Optic-LogoIn financials released today (November 14, 2011) Spy Optic has announced that net sales in the quarter ended September 30, 2011 were up 33 percent to $9.2 million, however, the company still lost $3 million on the quarter compared to $900,000 in the same three months in 2010.

“We are very pleased with the growth that we generated this quarter, particularly in our core SPY® products which had nice growth in both goggles and sunglasses, in North America and internationally. This is especially encouraging following the significant decline the Company had in the first quarter of the year,” said Orange 21 President Michael Marckx. “Our new team’s focus on the marketing, product development and sales programs to leverage the core SPY® brand appears to be gaining traction on many fronts.”

Increased sales would suggest that things are definitely moving in the right direction, however profitability would likely be even better. Follow the jump for the official details. [click to continue…]

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