It’s been two months since the official launch of Youtube’s new “channel strategy.” As it hasn’t changed our viewing habits, nor improved our Youtube experience in any way we were curious to see how the channels were doing. Using the numbers reported on the channels main pages we lined them all up.
Just for fun, we threw Transworld.TV in the mix just to see how a site that didn’t get $1 million dollars of start up capital was faring against the Google funded players. We also factored in the potential total revenue (shared between Youtube and the channel) generated by the channels views based on the oft quoted “quality content” CPM of $20.
Here’s how they stack up:
Subs Views Revenue
Redbull Media House 386,626 259,389,937 $5,187,798
Alli Sports 28,240 10,134,195 $202,683
Transworld TV 10,526 5,470,641 $109,412
Ride Channel 32,329 4,164,433 $83,288
Network A 28,320 1,951,528 $39,030
*Note: this is not a scientific comparison and should be used for
entertainment purposes only for all kinds of reasons including the
fact that some channels have been up much longer than others.
There is money in this game, but it seems that few of the channels (aside from Redbull) have created anything that has “gone viral.” And when you compare these channels to something like the Philip Defranco Show which has 2 million subscribers and 825 million views so far it suggests that sitting someone in front of a camera in a studio with some clever writing is a much more efficient use of funding than sending a production team around the world chasing board riders. But don’t let that stop you, you action content producers you.
Supra has just released three new color ways for their super lightweight Owen; White, grey, red; Royal blue with a magenta sole, and Black with all reflective accents. Flicker, flicker.
The Owen is the first lightweight shoe from SUPRA, now available in seven styles. A 100% synthetic mesh upper with microfiber reinforcements reduces weight and improves breathability. Durable, looped nylon webbing is used for the lacing system, and a rear heel pull tab, in conjunction with custom, lightweight rope laces, makes for quick and easy cinching. The shoe features an ultra light, soft blown EVA SUPRAFOAM® sole. The rubber pods on the contact areas offer traction and even distribution of impact across the sole.
And they look good. We’re going black. Check them out at Supra.
Some THPS fans posted questions to the video game’s Facebook page and Tony Hawk was kind enough to answer them. If you’re interested in the game, Tony has some info for you.
Lifeguards at Santa Cruz, California’s Waddell Creek have posted warning signs advising surfers to stay out of the water after a Great White shark was observed attacking an elephant seal about 150 out on Sunday, March 11, 2012, according to a story in the Santa Cruz Sentinel.
Rangers determined the attack was not a “direct threat” to humans in part because it was outside the surf zone. As a precaution, they plan to keep the signs posted through the weekend. . . “It was a normal interaction with a seal and a shark,” said Terry Kaiser, supervising State Parks ranger for Año Nuevo State Park. “It’s not uncommon for sharks to be in the area.”
No, it is not. But still, it would be difficult to walk past those signs and paddle out.
Surfer Valeh Levy and her daughter Sydney, 15, were out longboarding south of the jetty in Florida’s shark bite capital of the world New Smyrna Beach when Levy saw her daughter get pulled under, according to a story on ClickOrlando.com.
“To me is was like a scene out of ‘Jaws,’ where the girl is getting sucked under. I said, ‘There is no way this thing is going to kill my daughter.’ I grabbed her shoulders and I pulled her up and threw her on the nose of my board,” Levy said. . . She said the shark continued swimming around them as they called out for help to two nearby surfers who assisted them to shore.
When they got to shore an ambulance was already there assisting 17-year-old surfer Nick Romano with his shark bite. “Every surfer thinks one day they will get bit by a shark,” Romano said. “Well, today was my day.”
When French fashion giant Chanel wanted to create a visualization of their men’s fragrance Allure Homme Sport Eau Extreme they turned to the surfing talents of Danny Fuller and the Oscar-winning directing tallest of Hurt Locker’s Kathryn Bigelow and produced a commercial that Taylor Steele could have done in his sleep.
It would appear that Enrique Cubillo “the father of the world’s first skateboard spike” has never heard of the Kahuna Creations Big Stick. Hard to believe there is competition in the market for standup paddles for skateboards, let alone someone who thinks they invented it. Only in New York, right?
[Note: if after 10 or 15 seconds you grow tired of watching this video, just stop. There is absolutely no payoff at the end.]
The mother of a La Canada, California high school student made her 17-year-old son stand on a street corner for 15 minutes holding a sign that said, “My name is Justin. I am a thief” after she discovered her son had stolen a skateboard, according to a story in the La Canada Valley Sun.
“It’s my 15 minutes of shame,” said Justin, who held the sign — often in front of his face — from 4:45 to 5 p.m. as his mother looked on from the edge of the La Cañada Town Center shopping plaza. . . The woman did not give her name or the boy’s last name, but said she “wanted all his friends to see.”
Wonder who alerted the local newspaper? Sounds like mom is not only a punisher, but a publicist as well.
It’s been two months since the official launch of Youtube’s new “channel strategy.” As it hasn’t changed our viewing habits, nor improved our Youtube experience in any way we were curious to see how the channels were doing. Using the numbers reported on the channels main pages we lined them all up.
