Lil Wayne x Supra x Skateboarding

by The Editors on April 19, 2012

Lil Wayne talks a new shoe deal with Supra, headphone deal with Beats, and how skateboarding is changing his life. And it sounds real.

[Link via Vibe]

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Dylan Rieder On Energy Drink Sponsorship

by The Editors on April 19, 2012

6Dc9Ce8Af8233579B7732Ca42D2A26Db“Fuck. You couldn’t pay me a million dollars to wear one of those logos on my forehead. Their shit is fucked. It’s cool for those guys; they make a lot of money. I despise logos and I think it’s contractual if you sign up for one of those things that every time you’re on your board you have to have one of their logos near or on your body; it’s kind of retarded. They make little stickers that look like your shirt tags and you’re supposed to put them on you. It’s retarded. I don’t understand the Nascar outfit. The whole race car uniform shit just blows my mind. But all those dudes are rich now so kudos to them.”

From the Monster Children Interview by Chris Nieratko

[Link: Boil The Ocean and Monster Children]

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Shaun White Rubs Up Against Bobby De Niro

by The Editors on April 19, 2012

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It seems to us that the toughest part about being a celebrity would be attending all the events that you have nothing to do with but have to attend because you’re a celebrity and there are celebrity photographers there to take your celebrity photo so it can be included on celebrity websites and celebrity TV shows.

Take last night for instance (April 18, 2012). Shaun White attended the premiere of a movie called Five-Year Engagement at the Tribeca Film Festival in New York City. He got all dressed up. He wore a black suit with a black tie. And smiled for the cameras standing next to Robert De Niro.

What could possibly bring Shaun White and Bobby De Niro together? Or, yeah. They’re both represented by Creative Artists Agency. Just think how stoked their agents are because being a celebrity and getting celebrity endorsements requires staying a celebrity. And the way you stay a celebrity is by attending celebrity events where there are celebrity photographers who take your photo so it can be included on celebrity websites and. . . Wait, did we say that already? What a vicious circle fame is.

[Link: OK USA]

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AJ’s Toy Boarders: Low Tech Shreds

by The Editors on April 19, 2012

We must be the last people on earth to have seen these plastic soldiers re-imagined as skateboarders. Hopefully AJ’s Toy Boarders will hurry up with his surf and snow models . . . click here to buy.

[Link: AJ’s Toy Boarders via Boing Boing]

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Sustainable Surf Profiled In Forbes

by The Editors on April 19, 2012

0417 Sustainable-Surf-Michael-Stewart 600Sustainable Surf’s Michael Stewart and Kevin Whilden get profiled in Forbes Magazine for their work is attempting to green up the toxic surf industry.

The San Francisco social entrepreneurs aim to create an industry certification standard for environmentally friendly surfboards to give surfers, from pros to weekend wave warriors, a scientifically sound green choice. Surfboards are just a $150 million business in the U.S., but for Stewart and his San Clemente-based cofounder, Kevin Whilden, the iconic symbol of the sport is a Trojan horse to make the $7 billion surf industry and the lifestyles of millions of surfers more sustainable. “If we can green up the surfboard then we can green up surfers,” says Stewart, 42, a lifelong surfer who has spent his recent career evaluating the carbon footprint of everything from Motorola cellphones to Volkswagens.

Click the link to read the rest.

[Link: Forbes]

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South African Pro Bodyboarder Killed By Shark

by The Editors on April 19, 2012

SvenSouth African professional bodyboarder David Lilienfeld, 20, died while riding waves with his brother and some friends at Caves (Near Kogel Bay) after getting hit by a reportedly four to five meter Great White shark, according to a story on News24.com.

Lillienfield was brought ashore by bystanders and friends, but was confirmed dead at the scene by rescue personnel. . . Following the incident, witnesses claim that up to 6 sharks could be seen in the area.

Our thoughts are with Lilienfeld’s family and friends.

[Link: News24and Zigzag via Surfing Life]

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Gravis Shoes Joe Pease Can Skate In

by The Editors on April 19, 2012

It’s nice that Gravis is making shoes that someone can skate it. Isn’t it? Burton hasn’t ditched skateboarding entirely. These are the Quarters LX. If you were wondering.

[Link: Freshngood.com]

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Nomad’s Very Very Old School Project

by The Editors on April 19, 2012

Spain’s Nomad Skateboards take it way, way, way back in this edit for their soon-to-be-released very sold school cruiser. Classical brilliance.

[Link: Nomad Skateboards via Skate & Annoy] [click to continue…]

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Lib Tech’s Holy Bowly Japan Footage

by The Editors on April 19, 2012

It appears that it took the North American’s a while to figure out that bowl riding isn’t about monster airs and corking tricks. It’s about flow and line and style. But they seemed to finally figure it out. By next year’s Holy Bowly they might even be ready for reals.

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Ken Block’s New Signature Spy Helm Shades

by The Editors on April 19, 2012

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Fast driving tire shredder and branding genius Ken Block has launched his new Helm Ken Block Signature Series from Spy.

Custom-color arm variations in the Signature Series—which can be snapped-on and–off and mixed-and-matched—are further punctuated with asymmetrical tip colors on the left temple, inspired by Block’s mismatched wheel color and single-spoke accents on his 650-horsepower, 2.0-liter H.F.H.V.

We guess they’re like they’re like rally cars for your face. Follow the jump for the official word. [click to continue…]

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