A 28-year-old snowboarder from Sydney, Australia died at New South Wales Thredbo Resort on Friday, July 27, 2012 after slamming into a tree, according to a story in the Canberra Times.
The Sydney man suffered ‘‘massive internal injuries’’ and died almost instantly after hitting a tree about 11.30am on Thredbo’s Supertrail run, police say. . . He was treated by a number of off-duty doctors and the Thredbo Ski Patrol also responded. . . But the man was dead before he arrived at the Thredbo medical centre.
Hollywood hits the NorCal surf in the Jay Moriarity bio-pic Chasing Mavericks staring an nearly drowned Gerard Butler and Jonny Weston as Jay. Sadly, we all know how the story ends. Still, seems Chasing Mavericks will be a prime addition to Hollywood vs. surfing discussions for years to come.
The SnowSports Industries America released their participation numbers from the 2011-2012 winter season and as you might imagine (given last season’s dismal snowfall) and aside from snowshoeing and Telemarking everything was down.
Overall, snow sports participation fell from 21M to 19.8M. An additional 8.8M people said they considered themselves skiers or snowboarders, but have not participated in the last two seasons, most often due to time constraints. Alpine ski participation fell 11% to 10.2M, snowboarding participation declined 8% to 7.6M and cross country skiing participation fell 5% to 4.3M participants.
We’re guessing splitboarding would have been up as well if it had been tracked. When financial times are tough, we would expect more people to be taking to the backcountry and skipping the $100 a day lift tickets. Follow the jump for the official word from SIA. [click to continue…]
After walking the packed aisles of the Agenda NYC show last week in Soho it is no surprise that organizers are now calling it the “most successful New York show since its inception in 2003.”
“The biggest highlight of this show is the new location,” said Aaron Levant, Agenda President. “This is one of the biggest fashion hubs in the world and being so central has really helped boost the attendance and importance. We’re just scratching the surface.”
Riley Blakeway has directed a new surf film for Analog titled Chromatic. It features the surfing talents of Nathan Fletcher, Chippa Wilson, Fergal Smith and Benny Godwin.
Chroma by definition is the purity of color, or its freedom from monotony. Analog is characterized by our team and influenced by the chroma each individual emits. Color defines us in existence. Color is alive.
The film we premiere in September sometime. We’ll keep you posted.
The Barker Hangar, on the edge of the Santa Monica Airport’s tarmac, is a small, large space that seemed just right for GLM Shows (Surf Expo’s parent company) first step into West Coast fashion trade shows.
The Launch LA show, held July 25 -26, 2012, featured predominantly small brands that were not skate, not street, not only for men, and not overtly surf, though many leaned that way. The aisles weren’t packed, however, most booths saw a seemingly constant flow of interested people rolling through, catching up, and learning the stories of new new brands.
Launch organizers stated goal to expose small and emerging brands seemed to find traction. Some brands like Eric Wallis‘ &Work have never been to a trade show before. “This is our first show ever,” Wallis said. “We’re in shops in the Northwest, but we wanted to spread the brand message in Southern California. And this seemed right.”
Others have been doing shows for years, but thanks to recent projects their brand has been exposed to a whole new retail audience. “The work we’ve done with the One California Day hat (Mark Jeremias and Jason Baffa’s film) has opened us up into some shops that we’ve never been in before,” said Toes on the Nose’sJohn Allred. “And Launch is a neat opportunity to mingle in with some other brands.”
Yes, believe it. Two of the biggest stars of the Insta-Twitterverse were in the same room at the same time for an interview and you’ll be surprised by who comes out on top. It’s Tony Hawk vs. Justin Bieber.
