We talked to Jamie Thomas about his involvement with New Balance Numeric and Hypebeast spoke with Westlife and 686 founder Mike West and Numeric Brand Manager Sebastian Palmer. West and Palmer discuss where the design is coming from and where the brand is headed. If you look very closely you’ll might even see some other familiar faces in this edit. Check it.
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K2 Sports, the parent company of K2 Snowboards, Ride Snowboards, etc. . . has purchased the Boulder, Colorado based snow safety equipment manager Backcountry Access, according to a story on the Aspen Business Journal.
Anthony De Rocco, president and CEO of K2 Sports, said in a press release Monday that Backcountry Access “fits perfectly” with his company portfolio of brands that includes 14 others, such as Line Skis, Full Tilt Boots, K2 Snowboards, Ride Snowboards, Tubbs Snowshoes and Atlas Snowshoes.
Backcountry snowboarders know BCA for it’s Tracker DTS digital avalanche beacons and their Float Airbag inflatable avalanche protection systems. Terms of the deal were not disclosed.
[Link: Aspen Business Journal]
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Thanks to a little technological wizardry from Ocearch (and some tagged sharks) surfers can now track sharks around the world using the non-profit’s Global Shark Tracker. Want to track “Mary Lee” the 16 foot great white and she tools around Jacksonville, Florida beaches? It’s all there for you. Now, if they could just tag all the sharks.
[Link via Jacksonville.com]
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Gary Rodgers kicks off the first annual Skateline Awards presentation show and it goes pretty much exactly as you’d expect. . . “like a buff chicks titties. . . ” plus a few n-words and MFers as a bonus.
[Link: Ride Channel]
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The Agenda Show kicked off their 10th Anniversary year with 550 brands showing, mobs of retailers packing the aisles, Chris Brown, Dr. Dre, and a new partnership with Reed Exhibitions.
Though he may play it down, Agenda Show founder Aaron Levant has finally outgrown his underdog status for good. He’s rolling with the big boys now, and it should come as no surprise that it suits both he and the Agenda Show quite well.
Click here for a photo gallery and you’ll see a little of what we saw during our days in Long Beach, California.
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Saltwater Buddha author Jaimal Yogis has a new book launching today (January 8, 2013) titled, The Fear Project: What Our Most Primal Emotion Taught Me about Survival, Success, Surfing. . . and Love. In it, the surfer/journalist faces his own fears of relationships, writing, parenting, and life in general by talking to people who study the topic in depth and those who have mastered it. He explained the genesis of the project o the San Francisco Chronicle’s Julian Guthrie like this:
“I was on my book tour in 2009, and I was really afraid of public speaking,” said Yogis, 33, sitting in his kitchen looking out at the pounding waves of San Francisco’s Ocean Beach. “Then my girlfriend and I broke up, and I went into a downward spiral of fear and jealousy. That’s when I thought it would be interesting to write a book about fear.”
Without getting too bogged down in science speak Yogis interviews a range of fear experts from neuroscientists, meditation experts, and psychologists, to his big wave surfing friends from Mavericks. What he ends up with is a readable, personal, adventure book that digs deep without getting buried. And that’s not an easy thing to do. Its smooth easy-yet-deep reading reminded us of another surf/science book we enjoyed titled, West of Jesus by Steven Kotler. The Fear Project is available today for $14.14. Click here to buy it.
[Link: San Francisco Chronicle]
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On February 2, 2013 Rossland BC Canada’s Red Mountain Resort will host Shred The Love a benefit for Boarding for Breast Cancer sponsored by The North Face.
The event is an inclusive ski and ride day where Red Mountain Resort will donate 50 per cent of its day ticket revenue to help raise funds for several of B4BC’s initiatives, including scholarships through the Survivorship Fund to ReTreat Yourself, a yoga, ski and snowboard retreat for women who have been affected by breast cancer.
The highlight of the evening, according to organizers is a concert by Allen Stone. For all the official details, follow the jump. [click to continue…]
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Norway’s JP Solberg is the best snowboard dude ever, ever, ever. Just ask his friends. They all love him to death and aren’t afraid to put all their jazzy hype thoughts about him on video. Nope, not scared one bit. Here, watch and see for yourself what T.Rice, Danny Kass, Dan Brisse, Scott Sullivan, Wolle Nyvelt, and a host of other snowboarding superstars have to say about JP. Wish we could disagree, but we can’t. Not ever.
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Apparently, there were bits with comedy shotgun Will Arnett that didn’t make it into Girl/Chocolate’s Pretty Sweet. Here are a few of them. “Do you smoke? Start now.” Cue the laugh track.
[Link via Digital Skateboarding]
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Jamie Thomas and Mike West at the LA Dodger’s Stadium Club.
Jamie Thomas, the man who took the legendary Leap of Faith, founded Zero Skateboards, Fallen Footwear, and Black Box Distribution, sits by himself for a moment in the box seats of the LA Dodger’s Stadium Club overlooking the massive construction project that is changing the face of Dodger Stadium. It’s Friday afternoon, January 4, 2013 and while Thomas works his iPhone with tattooed fingers, construction crews on the field below put the finishing touches on the 25-week-long $100 million stadium improvement project. Thanks, Magic Johnson. Behind Thomas, inside the Stadium Club proper, a select crew of skate media, core style shop owners, and employees wait for the rollout presentation of Thomas’ latest collaboration–New Balance Numeric.
The venerable 106-year-old footwear company, famous for its dedication to style, fit, and comfort, is (thanks, to some serious encouragement from Westlife Distribution and 686 founder Mike West) finally pushing into the skate shoe market. New Balance has enlisted Thomas to not only put his skateboarding stamp of approval on every detail, but also to act as Numeric’s distributor.
We all know why New Balance (and West) would want Thomas involved, but our biggest question was why Thomas, who experienced huge success in the early days of his distribution company, would be interested in helping to launch another brand that will likely take a bite out of an already overcrowded skate shoe market. Especially seeing that he already owns one footwear brand, Fallen. [click to continue…]
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