See kids, once you get away from an “all-over” sponsor you can start reeling in all the brands you’ve liked, but not been able to ride before. Take John Jackson for example. Now that he’s on Signal Snowboards he can ride whatever bindings, clothing, goggles, shoes, and boots he wants. His most recent choice is Flux Bindings.
“I’m really amped to be joining the Flux team,” says Jackson. “The first time I set up my bindings this year, I was amazed at how good they felt. Super durable, stylish, simple, and lightweight. That’s everything I look for in a binding. I’ve been putting the same pair of bindings through abuse all year and they are just like new. Sad to say, but that’s rare these days. I’m very excited to start this relationship and help Flux continue to create seamless board to foot happiness.”
A privately owned entertainment company specializing in event and online streamed content production held a surf apparel sponsored event at Coolangatta, Australia’s Snapper Rocks last week. Well, the finals were last week, but the event seemed to drag on for days and weeks before that (February 28 – March 13, 2015).
This ground breaking event was a live, online video presentation of scantily clad, fit, young men and women riding waves on foam and fiberglass boards. The production did not go off without a few hitches, however. Sadly, the ocean did not cooperate with the event production company’s timeline and days had to be added to their content procurement schedule. Then one of the performers (who happened to have received the event production company’s highest honor last year) spoke honestly and passionately about his performance in substandard location conditions against another performer who apparently became surly during the shooting of one scene. Because the event production company is focused on producing high value promotional entertainment content in an efficient, professional way, they didn’t seem to appreciate one of their actors going off script.
Aside from that, and a few instances where certain actors appeared to receive higher scores than they should have, the event was a success. The content created by the event production company was of very high production values. The camera work was amazing, the graphics stunning, the online stream stayed up most of the time, and the actors appeared to enjoy performing their parts in the production. Even the local people visiting the production set appeared to enjoy watching the content being created. Guess that’s a win for everyone.
For the event production company’s official overview of exactly how their commercial entertainment package was produced, performed, and concluded, please follow the jump. [click to continue…]
Skateboarding auteur Greg Hunt is back with Propeller a new video for Vans featuring the talents of: Anthony Van Engelen, Tony Trujillo, Geoff Rowley, Gilbert Crockett, Chris Pfanner, Kyle Wlker, Daniel Lutheran, Elijah Berle, Pedro Barros, Curren Caples, Andrew Allen, Dustin Dollin, Jason Dill, Omar Hassan, Rowan Zorilla, Steve Caballero, Christian Hosoi, Jeff Grosso, Ray Barbee, John Cardiel, and Tony Alva. If that isn’t stacked enough it features original music from Ray Barbee with John Herndon and The Mattson 2.
Looks like this is going to be huge. The film drops in May 2015. We’ll keep you posted.
See that little, tiny spec on that monstrous white wall? That’s Forrest Shearer, the newest member of the Zeal Optics team, working his big mountain magic. Now, he’s going to charge all the harder because he’s got some proper eyewear showing him the way (and someone paying him to wear it) which isn’t all bad these days.
“Forrest is one of the most legendary and inspiring snowboarders out there, and we’re so excited to have him in the ZEAL Family as he holds a passion that is found deep within every ZEAL ambassador,” says ZEAL Marketing’s Mike Lewis. “A passion and desire to explore more and a constant push to challenge himself and those around him to make the world a better place with his work with the POW Riders Alliance makes Forrest a perfect fit with the brand.”
9 Five kicks this lookbook video off with a little message to Luxottica’s Ray Ban brand and doesn’t slow down from there. All we can say is — trucks to your forehead.
Jannard is under contract to purchase several adjacent Hanalei Bay beachfront homes about a quarter-mile up the beach, a source tells PBN. . . . Jannard’s Kauains LLC in 2012 purchased a 23,162-square-foot parcel of land on Weke Road in Hanalei for $13.35 million from Jan Hailey Revocable Trust, near his current purchases. He sold it to Waioli Surf Shack Holdings LLC for $15 million a year later, according to public records.
If you’re going to own a strip of beach front somewhere in the world, it might as well be Hanalei Bay, right?
The Joel Tudor Duct Tape Invitational (poster by Thomas Campbell) presented by Vans returns to the Noosa Heads, Australia this weekend (March 13 – 15, 2015) as part of the historic Cricks Noosa Festival of Surfing. The world’s best traditional long boarders will exhibit their unique long boarding style for a piece of a $10,000 USD prize purse and the privilege to be a part of the celebrated heritage of the Noosa surf community.
The 16-man contest spans a three-day window with top contenders including defending champion and Noosa local Harrison Roach from Australia, past Duct Tape winners Alex Knost and Tyler Warren of California, plus a talented roster longboard specialists from all over the world. Strict guidelines will enforce the use of traditional, single-fin logs without modern attachments and no interference allowed. Additional points will be awarded for best shared wave, encouraging surfers to ride the same wave with style and creativity.
Other long boarders who will be working magic on the waves include: Ryan Burch, Dane Peterson, Matty Chojnacki, Jai Lee, Thomas Bexon, Matt Cuddihy, Mikey Detemple, Robin Kegel, Bryce Young, Troy Mothershead, Nathan Strom, and Kai Ellice-Flynt. For the official word from Vans, please follow the jump. [click to continue…]
Few have been around the snowboard industry underbelly longer than Mike Ranquet. He remains one of the snowboarders most responsible for brining modern skate style to snowboarding and, remarkably, he’s still in the game thanks to Chris Roach and D Day Snowboards. Yobeat interviewed Mike for their Hump Day feature and had Mikey Leblanc write the intro. How’s that for a power packed package? Here’s a little taste:
The industry has an appetite for the next Baby Jesus. It’s always looking for the next big thing. And that’s been the trend for so long, but Baby Jesus, you know, he grew up. Every team is always after this new kid, and that kid’s fucking old after awhile. You look at some goggle companies that have a surf team and you look at that surf team three years ago and you look at it today and there’s maybe one out of the six people that are off that team. You look at a snowboard list now and one from three years ago, and it’s a whole new team. As a brand it’s kinda defeating to try and build some kid up and he just isn’t cool in a couple years.
