by The Editors on January 21, 2009
ESPN announced today that they have extended their deal with The Aspen Skiing Company until 2012, according to a story in the Aspen Times. And why not? Aspen is the perfect place for the over-the-top theatrics of televised snowboarding.
“Aspen has been a terrific partner,” said Rick Alessandri, the managing director of ESPN’s Global X Franchise. “They’ve always been enthusiastic. They’ve always been supportive of our desire to keep growing our event.” . . . “There’s something special here,” he said. “There’s kind of this idyllic setting with the community and the mountains and this being a resort destination. It seemed to be the perfect fit. We always try to provide the athletes with the best facilities and the best experience. We have that here.”
Looks like Aspen is going to become the Branson, Missouri of extreme sports. We can hardly wait to see the Stephen Fisher dinner show in The ESPN Superpipe Theater.
[Link: Aspen Times]
by The Editors on January 21, 2009
First we thought it was a online snowboard community. Then the manufacturer of puffy jackets made in American. Now, turns out MTNOPS is a snowboard company that builds snowboards in remembrance of the 20th Anniversary of the Exxon Valdez oil spill.
The Burden is a directional freeride rocket that pays tribute to the men and wildlife devastated more than 20 years ago and impacted to this day.
What the hell? A snowboard paying tribute to an ecological disaster? Now we’re stuck wondering: what is Mark Sullivan’s next product going to be? Long underwear in tribute to the Northridge Earthquake?
by The Editors on January 21, 2009
Woody Harrelson tries to teach The New York Times “Carpetbagger” blogger a.k.a. David Carr how to snowboard using a Lib Tech Skate Banana. It does not go well.
Click the link for the whole boring video and try to figure out why Mr. Carr even gets paid.
[Link: The New York Times]
by The Editors on January 21, 2009
Check out the new women’s snowboard product at the following locations:
Liberty Mountain, Carroll Valley, PA
Friday, February 6th – Sunday, February. 8th, 2009
Canada Olympic Park, Alberta, Canada
Friday, February 27th – Sunday, March 1st, 2009
Kirkwood Mountain, Kirkwood, CA
Friday, March 6th – Sunday, March 8th, 2009
[Link: Burton.com]
by The Editors on January 20, 2009
In an effort to cut costs, Quiksilver released info today that it was reducing the salaries of top executives by five percent, according to a story on Reuters.
The current reductions, effective Feb. 1, are in addition to earlier pay cuts implemented in February last year, the company said in a regulatory filing dated Jan. 20. . . .Annual base salaries for the chief financial officer and the chief administrative officer have gone down by 8 percent and 10 percent respectively.
Damn shame. CEO Bob McKnight’s salary is now down 16 percent meaning he’s only going to make $903,000 this year. Hopefully, he can make it through.
[Link: Reuters]
by The Editors on January 20, 2009
No one has done more for snowboarding than Jake Burton Carpenterso it’s nice to see him getting his own Powder & Rails on VBS.tv (especially Burton sponsors the whole thing). Follow the jump for Part 2.
[Link: VBS.tv] [click to continue…]
by The Editors on January 20, 2009
by The Editors on January 20, 2009
Dave Gatto is leaving VF Corporation as part of a reorganization according to a story in the News Record.
VF said its Outdoor Americas unit will include the North Face, JanSport and Eagle Creek brands. It will be overseen by Steve Rendle, 49, currently president of The North Face. . . . The second unit, action sports Americas, will include Vans and Reef brands. It will be led by current Vans president Stephen Murray, 48.
Wonder if this is in preparation for any footwear acquisitions.
[Link: News Record]
by The Editors on January 20, 2009
by The Editors on January 19, 2009
Storm Mountain Publishing has created a special issue of Snowboard magazine especially for advertisers who want to promote their women’s products. It’s called The Women’s Issue. And it is just one of the intellectual property items SMP picked up when they purchased Future Snowboarding Magazine. You may remember it as the infamous unpublished fourth issue of The Drift.
“Check out the hottest female riders from our exclusive photo shoot at the Hard Rock Hotel in San Diego.”
This thing sounds loaded with all girl action. Here’s what featured hottie snowboarder girl Gretchen Bleiler had to say about the magazine that features her along with Tara Dakides, Jamie Anderson, Torah Bright and more:
Because of the beautiful imagery, juicy content and overall look of the mag, the SNOWBOARD Women’s Issue has absolutely bridged the gap in being able to please both the hardcore and the recreational snowboard girl. I loved reading every page.”
Juicy content? Bridging the gap? Hardcore? Ah, okay, but wouldn’t the girls just rather be featured in a regular issue?
ESPN announced today that they have extended their deal with The Aspen Skiing Company until 2012, according to a story in the Aspen Times. And why not? Aspen is the perfect place for the over-the-top theatrics of televised snowboarding.
