The North Face announced today (May 12, 2026) an eight-year partnership as the Official Performance Apparel Partner of U.S. Ski & Snowboard locking up Olympic uniforms through the 2034 Winter Games in Salt Lake City.
Under this new partnership, The North Face will provide competition outerwear for national team athletes, coaches, and staff across all 11 U.S. Ski & Snowboard disciplines, including the Stifel U.S. Ski Teams: alpine, cross country, freeski, freestyle moguls, freestyle aerials, nordic combined, Para alpine, Para nordic and ski jumping; the Toyota U.S. Para Snowboard Team and the Hydro Flask U.S. Snowboard Team. Athletes will wear The North Face gear during World Cup events, World Championships, national events, official training camps, and the Olympic and Paralympic Winter Games through April 2034.
Sounds like a pretty good deal, no Kappa. Follow the jump for the official word from US Ski and Snowboard.
Multi-year partnership equips America’s top winter athletes at the next two Olympics & Paralympics – in the French Alps in 2030 and Salt Lake City in 2034
DENVER, CO — The North Face today announces an eight-year partnership as the Official Performance Apparel Partner of U.S. Ski & Snowboard. Uniting two legendary names in mountain sports, this collaboration marks a significant milestone for both organizations in anticipation of the 2030 Olympic and Paralympic Winter Games in the French Alps, the 2034 Olympic and Paralympic Winter Games in Salt Lake City, and additional national and global competitions.
Under this new partnership, The North Face will provide competition outerwear for national team athletes, coaches, and staff across all 11 U.S. Ski & Snowboard disciplines, including the Stifel U.S. Ski Teams: alpine, cross country, freeski, freestyle moguls, freestyle aerials, nordic combined, Para alpine, Para nordic and ski jumping; the Toyota U.S. Para Snowboard Team and the Hydro Flask U.S. Snowboard Team. Athletes will wear The North Face gear during World Cup events, World Championships, national events, official training camps, and the Olympic and Paralympic Winter Games through April 2034.
As the exclusive outerwear partner, The North Face will outfit athletes with cutting-edge performance apparel designed to deliver speed, warmth, and protection in the world’s most demanding conditions. In addition to outerwear, The North Face will provide performance base layers, mid-layers, training wear, accessories, and bags/luggage to support the full year-round lifecycle of U.S. Ski & Snowboard.
“The partnership between U.S. Ski & Snowboard and The North Face brings together the best of our two organizations, with our long shared commitments to elite mountain and adventure sports athletes,” stated Dennis Seydel, Chief Marketing Officer at The North Face. “As a brand forged by those who push the boundaries of human potential, we are proud to provide current and future generations of ski and snowboard legends with The North Face as they train and compete on the world stage.”
“The North Face is synonymous with innovation, performance and a deep respect for the mountains, which are values that align perfectly with U.S. Ski & Snowboard,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “This partnership is about more than outerwear; it’s about equipping our athletes with world-class gear that supports them from training to competition as we build toward 2030 and 2034. We’re proud to partner with a brand that shares our commitment to excellence, athlete-driven innovation and pushing the limits of what’s possible.”
The athlete-focused team kit will feature athlete-tested, expedition-proven products from The North Face, featuring innovative material solutions including The North Face lab-developed Futurelight, Cloud Down insulation, Futurefleece, DotKnit and DryVent technologies along with Gore-Tex. These materials have been tested in the world’s most challenging environments and refined through deep collaboration with U.S. Ski & Snowboard athletes.
In addition to outfitting athletes, The North Face will launch a commercially available collection inspired by U.S. Ski & Snowboard beginning Fall 2026. The collection will be available at thenorthface.com and select retail locations, bringing Olympic and Paralympic-caliber performance and style to consumers nationwide.
About The North Face®:
The North Face, a division of VF Corporation was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Named for the most challenging side of the mountain, The North Face has equipped explorers to reach their dreams since its inception. Driven by the mantra of Never Stop Exploring™, The North Face is the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. The North Face develops, designs, and manufactures performance apparel for men, women, and children with best-in-class products for alpine, ski, snowboarding, climb, trail, running, hike, camping, and outdoor enthusiasts. The brand operates over 1500 retail stores globally and is distributed at premium and specialty retail sporting goods stores worldwide. The brand is headquartered in Denver, Colorado.
About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 11 teams, including the Stifel U.S. Ski Team: alpine, cross country, freestyle moguls, freestyle aerials, freeski, nordic combined, Para alpine, Para nordic and ski jumping, the Toyota U.S. Para Snowboard Team and Hydro Flask U.S. Snowboard Team. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit usskiandsnowboard.org.
