We’re always suckers for a clever advertising hook and director Nicholaus Goossen nails it with his This Never Gets Old commercial for Osiris Shoes.
“In conceptualizing the POV concept the goal was to create a commercial that in 30/60 seconds captures all facets of youth lifestyle through action sports, art and music with subtle cameos of Osiris riders, but then tricks the mind and influences viewers to share and push it viral,” said Brian Reid, Osiris Co-Founder/CCO. “Working with Goossen and Futuristic Films for our second big campaign was a fun challenge and our most creative commercial to date.”
The spot, which features Corey Duffel, PLG, Kellen James, Lindsay Perry, Dirt Nasty and Risk, will be airing on MTV and Fuel starting today. If you haven’t already seen it, we guarantee it was force a giggle. Follow the jump for the official word.
The Ellington, released today (July 16, 2012) by Supra, is featured in this edit shot entirely in New York City.
The technical features of the Ellington begin with the lightweight, full length SUPRAFOAM midsole that is thicker in the heel for impact protection and thinner at the toe for better board feel. It rests upon a rubber outsole with sidewalls in the toe and ollie area. The mid top collar, as well as the molded, internal ankle pods provide support and a snug, comfortable fit while retaining movement. A SUPRAFOAM footbed, with mesh sock liner, gives comfort and impact protection. The herring bone pattern in the sole’s high friction areas supplies superior grip.
Erik Ellington seems right proud of his new kicks:
“I think this shoe is a good combination of something that is functional, and it protects your feet, and it looks good,” Erik said. “I tried to incorporate all those things and I think we came out with a really good shoe. I’ve been with SUPRA since the beginning, in 2006, and I’m stoked to release my sixth shoe, the SUPRA Ellington.”
The Ellington retails for $85 and is available online and wherever Supra shoes are sold. Follow the jump for the official details and photo. [click to continue…]
The Aunti Films crew kick down another slice of wintery snowboard goodness just to help get us all through this latest heat wave. Looks like someone got some work done last winter.
Oh, did you see the latest Skateline with Metro’s Gary Rogers? Now you can. Might be our favorite thing on the Ride Channel. Still haven’t figured out how to watch just the stuff we want to watch. Get on that Youtube. And for a little background on Gary, check out his ESPN/Action interview.
Antwuan Dixon brings Pat Rumney to the Weekend Buzz table and explains why he’s trying to live the straight and narrow. “I’d don’t feel like going back to jail. It ain’t fun. It ain’t cool.” Dixon also talks about the infamous Epicly Later’d profile and his soundboard (which still makes is laugh). As always the man’s wit comes through straight on.
After what seemed like weeks of waiting (ok, only three days), the Roxy Pro Biarritz is finally up and running in two- to three-foot surf.
“We’ve got a little bit of new energy in the swell that’s supposed to be building throughout the day” Dave Shipley, ASP Head Judge stated. “We’ll be starting this morning at 7.30am with Round 1 and move pretty cleanly through Round 2 & 3 today with the likelihood of solid surf tomorrow to finish up.”
And that’s right now. Follow the jump for the official word and heat line-ups, or click play to watch it right here in the comfort of your own Boardistan.com. [click to continue…]
Looks like Louie “Tiny Dancer” Vito has a new gig on Youtube channel The NOC’scourtroom show Judge Sapp. Vito is apparently the courtroom DJ. Follow the jump for video glimpses of Louie making funny faces while wearing headphones. [click to continue…]
Ignoring for a moment the fact that very few skateboarders in the world dream of riding a skateboard down a set of stairs, Po-Chih Lai’sStair Rover is an interesting design. Here’s what the artist Po-Chih says about it:
The piece aims to expanding the capability and possibility of extreme sports as we understand them. Inherited from our natural instincts, sliding as children and snowboarding as adults, the focus is on one of the most influential and stimulating sports – skateboading, aiming to push the boundaries further. The piece creates a groundbreaking form of sport which previously never existed and utilises the hidden energy of our cities – stairs. STAIR ROVER – the Stairboard is a product that relies on the other product – stairs, which are found easily within the human habitat, especially in cities. This is an outstanding performance reflecting where we as residents live and what we love.
