Watch out jocks! Halldor Helgason will apparently steal your girlfriend then wet you own pants for you now that he’s rocking the VonZipper goggles.
For the official word from VZ please follow the jump. [click to continue…]
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Spy announced today that they will be the official eyewear sponsor of all eight Powdr-owned and operated resorts and Snowbird Ski and Summer Resorts. That means the you can look for Spy eyewear on employees at Copper Mountain, Mt. Bachelor, Boreal, Ski & Snowboard Las Vegas, Soda Springs, Killington, Pico and Gorgoza Park (looks like that last one’s a sledding hill).
“We’re very happy to enter into an exciting union with Powdr,” says Michael Marckx, SPY president and CEO. “Bolstering our commitment to snow, this opportunity will allow us to spread the cheeks of Powdr resort visitors each season through our happy presence. It will also allow us to gain vital feedback from retail employees and resort staff regarding our sunglass and goggle offerings, most notably our Happy Lens and Lock Steady™ quick change goggle technology. This is our largest partnership with a mountain resort in the history of SPY, and we’re looking forward to expanding SPY’s presence on-hill and in the market.”
For the official word from Spy, please follow the jump. [click to continue…]
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Eyewear giant Luxottica’s little action sports brand Oakley has apparently not taken kindly to the humor of Dang Shades line of Oakleyesque sunglasses (cleverly named the SH80) so they’ve sued Dang in the Southern District of California, according to a story on Association of Corporate Counsel.
In the Dang Shades complaint, Oakley asserts design patent infringement of U.S. D692,047, as noted above, in addition to trade dress infringement, federal and state unfair competition, and federal false designation of origin in association with its RAZOR BLADES Trade Dress. In particular, the complaint asserts that at least Dang Shades’ DANG SH80 and Sleeper sunglasses infringe Oakley’s patent and trade dress rights.
What does Oakley want? They want it all, of course.
Among other things, Oakley seeks a finding of willful infringement, a preliminary and permanent injunction enjoining Dang Shades from directly or indirectly infringing U.S. D692,047, payment by Dang Shades of all damages suffered by Oakley and/or Dang Shades’ total profit from infringement, an order for treble damages and/or exemplary damages, an order adjudging the case as an exceptional case, an award of attorney fees, expenses and costs, and an award of pre-judgment and post-judgment interest and costs, as well as remedies specific to trade dress and unfair competition and false designation of origin.
Dang may find this lawsuit rather disruptive by design. Maybe Dang can convince the judge that these sunnies are simply a “parody” of the original.
[Link: ACC]
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It’s a wax comb for your hair, from Byrd and Future Fins. How cool is that? For the official word on this $10 grooming product, please follow the jump. [click to continue…]
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Tony Trujillo’s sixth gen TNT SG shoe by Vans just launched and it looks like the perfect continuation of old school flavor and performance construction.
The TNT SG connects Tony’s on-board performance with Vans Pro Skate product performance, offering unrivaled control in Vans’ legendary Original Waffle Outsole, superior board feel in Vans’ Pro Vulc Construction and light, predictable cushioning in Vans Ortholite sockliners.
The new TNT SG goes live on January 10, 2015 in black, scarlet red and navy, plus there’s also a Vans x Antihero edition to celebrate the 20th anniversary of Antihero Skateboards. Follow the jump for a closer look at all the shoes. [click to continue…]
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Well, it is supposed to be a swimwear look book or something, but really it’s just naughty night nymphs Sahara Ray and Mara Teigen running wild in Venice Beach and continually cranking it up. Thanks, Runamuk!
[Link: Runamuk Visuals]
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Smith, the company that invented the modern goggle era turns 50 this year and to celebrate they’ve given themselves a whole new logo.
As a declaration to our future progress, we are proud to announce the new visual identity of SMITH. Following a refined brand platform that modernizes our beliefs, values, and who we stand for, SMITH will re-launch our entire product range in January 2015 with a new logo and brand presentation. With clean, modern and refined letterforms, the updated logo hearkens back to our original identity and speaks to the fundamental tenets of our brand: performance, movement, and essential design.
For the official word from Smith, please follow the jump. [click to continue…]
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What better way to kick off the new year that by diving deep into the action apparel-poloza that is the Agenda Show. It opens its two day run at the Long Beach Convention Center in Long Beach, California today at 9 AM. Over 500 brands are represented at the show. So don’t think you’re not going to find what you’re looking for.
And while you’re there you might want to try to snag one of these limited edition Agenda collab FlexFits designed by Eric Haze, Herschel Supply, Deathwish, and Master P. They will undoubtedly be in short supply. To check all the brands, follow the jump. [click to continue…]
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It is getting down to the wire. If you weren’t paying attention when we listed out our 12 Days Of Gifts and you didn’t take action on any of those ideas, not to worry. We’re still rocking this gift game and the good news is you still have time to help the one you love hold their pants up with a rockin’, totally adjustable belt from Mission Belt Co.
Mission belts don’t have holes. They have a ratchet systems that allows for a perfect fit each and every time they go on. And better yet, you’re not just getting high tech leather belt, you’re also helping to end world hunger. Mission Belt Co. gives one dollar from the sale of each belt to the micro lending site Kiva.org.
For each Mission Belt sold we contribute a dollar into a Kiva fund that then gets lent out to borrowers in developing countries who are seeking money to support their small business operations. We’re not talking about expensive factory equipment or a new tractor, but rather what we might consider a relatively cheap income producing asset, like a cow that produces milk, or a few hundred dollars worth of supplies that can be resold for a profit. In this way, our Mission isn’t just satisfying people’s immediate needs, but giving them the means for an improved standard of living that will last the rest of their life.
So with this gift, you’re holding up someone’s pants and helping to change the world through local economics all at the same time. And, if you order a belt by noon mountain time on December 19, 2014 (that’s tomorrow), you’ll get the belt by Christmas and everyone’s happy.
[Link: Mission Belt Co.]
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Quiksilver isn’t completely stuck trying to figure out which direction they’re headed . Their Roxy brand just partnered with Sony on a nice looking SmartBand fitness tracker and as we all know, wearables are the future.
The wearable technology in SmartBand with ROXY talks to the Lifelog app and your Android smartphone via Bluetooth® and NFC. If you receive any calls, messages, likes or tweets while away from your phone, SmartBand with Roxy will vibrate to notify you. SmartBand with ROXY can also measure your sleep cycle and wake you up at the optimum time. . . A perfect solution for a girl who is always on the go and ready for an adventure, SmartBand with ROXY merges fashion with technology in a unique way. Our favorite feature: it’s waterproof! So no need to take off SmartBand with ROXY when you go stand-up paddle boarding!
If we were teenage girls (who had Android phones) we’d buy one right now, even for $99.
[Link: Roxy]
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