by The Editors on November 6, 2007
He’d been reportedly cruising for a new gig for quite some time, but Ross Garrett (the former publisher of Surfing Magazine) has landed at Surfline.com partner Jeff Berg’s Airborne Media, LLC. (the owners of Foam Magazine and Girls Learn To Ride) where he will apparently be group publisher and president of media, according to a press release posted on the Surf Expo site.
“The opportunity for Airborne is enormous,” says Garrett. “I’m excited to lead the existing properties to greater focus, influence and prosperity while expanding the portfolio with complementary products.”
What could be complimentary to Foam? If anyone can figure that out, Ross can.
[Link: Surf Expo]
by The Editors on November 5, 2007
Gone is the faux-backlash of Secret Machine and in it’s place the smooth sounds of DJ Sasha and the solid surfing stylings of Taj Burrow, CJ Hobgood, Yadin Nicol, Nathan Webster and Damien Hobgood. Nice work Globe this sounds like a film we’d actually enjoy watching. . . hook us up when it comes out.
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by The Editors on November 1, 2007
Hey look another colab. This time it’s a Burton Custom Plus designed by that wonderful toy builder Paul Budnitz.
Kidrobot today unveiled their limited-edition collaborative snowboard, the Burton Kidrobot Custom Plus. The inaugural collaboration between the companies has been over a year in the making and involved collaboration among multiple artists and snowboard designers.
Follow the link for all the press release details.
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by The Editors on October 31, 2007
It’s the kind of online solution that someone who’s never been online would come up with, and we’re guessing a lot of marketing directors are going to think it’s cool: today Onboard released a North American edition of their publication, but rather than printing and shipping it (which costs way too much these days), they’re using an modified .PDF viewer called Ceros to put it online in digital magazine form. That’s right, full spread, full bleeds, and you have to click in the lower corner of the pages to “turn the page.” Get it? And the pages have video. It’s like a digital magazine circa 1996.
Ignoring the fact that this is a ten-year-old techonology, it is a completely annoying interface. That said, the content is actually okay: great photos, solid video, and a few clever bits of writing (thanks the editorial skills and deep snowboard knowledge of Dave Sypniewski). Best of all, it’s free. If they’d simply put it on a proper website we’d say that it was a great addition to world snowboarding media. But they didn’t, so we can’t.
[Link: Onboard Digital Snowboarding Magazine]
by The Editors on October 31, 2007
Why wouldn’t one of the trendiest clothing companies in action sports build their first retail store on the most famous corner in San Francisco (Haight and Ashbury)? No reason, according to a story in TransWorld Business.
According to RVCA Founder Pat Tenore, the diverse subcultures still found in the neighborhood make it the perfect landscape for the brand’s first retail location. “I grew up in the Bay Area and have always had a big spot in my heart for San Francisco,” Tenore says. “The city has everything—art, music, surfing, and skateboarding. It’s home to a lot of the cultures and subcultures in which RVCA and the Artist Network Program are involved with.”
Exactly.
[Link: Transworld Business]
by The Editors on October 31, 2007
As if the Rossignol part of the Quiksilver purchase wasn’t enough, the Cleveland Golf numbers were a huge drag on Quiksilver’s otherwise strong position in the sports marketplace. Now, it appears Quik can become even lighter on its feet now that it has announced the sale of Cleveland Golf to SRI Sports Ltd of Japan for a reported $132.5 million.
Quiksilver Chief Executive Robert McKnight said in a statement that Cleveland Gold was “not a strategic asset for us as we strive to maximize our core businesses and brands.”
How right he is.
[Link: Reuters]
by The Editors on October 31, 2007
Coogan Kelly, a 21-year-old snowboarder from Truckee was one of three people shot and killed (along with two other people) at a private halloween party at a home at 3125 Heatheridge Lane in Reno, early Sunday morning.
Reno police investigators say the shooting broke out on a crowded dance floor at a private party. . . Van Ruiten [Coogan’s girlfriend] said shoving by the dancers turned into a fight, and she was separated from Kelly before the shooting occurred.
Kelly was sponsored by Totally Board, Adidas, and Ride Snowboards. Our thoughts are with his family and friends.
[Link: Nevada Appeal and Reno Gazette-Journal]
by The Editors on October 30, 2007
So who does Lindsay Lohan meet in her Utah “re-hab” facility? A guy known only as “Riley Giles: snowboarder.” He claims to have competed in the X Games. Ever heard of him?
by The Editors on October 30, 2007
Don’t really need so say much more than this. Be there
by The Editors on October 24, 2007
When Will Farrell launched the site funnyordie.com with his writing partner Adam McKay they launched it on the popularity of one viral video: The Landlord. A skit in which Adam’s two-year-old daughter Pearl played Will’s landlord come to collect late rent. It was inspired comedy and the site got massive amounts of traffic. Obviously the brand name celebrity and the quality content added up to success in the short term.
Now Farrell and McKay have taken the same idea to action sports and launched Shredordie.com with the help of celebrity action sportsman Tony Hawk and some scraps of video left over from his production company 900 Films. What the site ends up looking like is, well, left over footage from 900 Films. We’re sure it will get better over time, but really, Tony, is this what you want to pin your Internet hopes on?
[Link: Shred Or Die]
