Transworld Surf’s Chris Cote just got a pile of these stickers and it sounds like he loves them:
As we all know, stand up paddling is lame, and we finally have a sticker that clearly tells the world what we’re all already thinking. My favorite people, the Gieger bros from down in Puerto Rico have created the best sticker ever.
Can’t say we disagree.
[Link: Transworld Surf]
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We heard about the new Nixon headphones at the ASR show, but the first we’ve seen of the Nixon Master Blaster is on a snowboard website in the UK. Here’s the breakdown on the product:
Step into your own comfortable cone of silence. A patent pending ball and socket construction allows almost limitless range of motion for a completely custom fit. Handcrafted real leather ear cans and headband with lightweight metal speaker cabinets ensure comfort and durability. Add a 50mm dynamic driver delivering crisp, full sound and we’ll bring the noise.
They are listed online for “pre-order” only at a price of £160, which by tomorrow should be about, what, $500?
[Link: The Snowboard Shop]
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The idea was to use sandbags placed in a “V” to “generate waves in a once-popular spot north of El Segundo’s [California] Grand Avenue,” but now the Surfrider Foundation says there is no reason to keep the reef up because it just never worked the way they’d hoped it would.
“We didn’t effectively get our surf back,” Surfrider Environmental Director Chad Nelsen said. “It’s been eight years, almost nine (since the reef was constructed), and it didn’t meet performance standards. We want to act responsibly. We don’t want these big pieces of plastic affecting the marine environment.”
It was a nice try. Thanks for cleaning up after yourselves.
[Link: Contra Costa Times]
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The Burlington Free Press has done a short story on “youth marketing agency” Fuse, and the company’s partner Dr. Evil Issa Sawabini was kind enough to kick down a couple marketing tips:
1.) Get specific about your target audience, you likely can’t talk to everyone and get their attention.
2.) Avoid using stereotypes — goatees and tattoos don’t make your brand cool.
3.) Use the best photography.
4.) Develop a system to make sure your marketing program is working.
5.) Develop a marketing platform that makes sense for the brand.
6.) Develop authentic marketing programs.
7.) Measure your results and stay flexible.
8.) Select marketing tactics that work for your brand.
9.) Don’t use the word Xtreme.
It’s nice that corporate America is still this stupid, especially for those running youth marketing companies.
[Link: Burlington Free Press]
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Sole Tech founder Pierre Andre Senizergues and his girlfriend Sara Sheen became proud parents at 4:49 am on September 23, 2008 when Sheen delivered 6.2 lbs Mateo Dakota Senizergues.
In a turn of events that won’t shock anyone Mateo is already sending out emails to friends and family:
Coucou everybody ! . . . My name is : Mateo Senizergues and my middle name Dakota.
I just arrived on planet earth September 23rd 2008 at 4:49 am. I am 18 inch tall, weight 6.2 lbs and I am 4 days old ! So don’t mess with me !!! Ahah ! I have been given two parents ! They are not too bad and I think I may keep them !!!! eheh . . . One is cute, pretty and a tall woman named Sara Sheen !!! . The other one is kind of an ugly giant but he rides skateboard so that is cool and I will keep him too, what the heck !!! Any way they seams super hyped to have me and wonder if they are on drug !!!
Congrats to Pierre and Sara! Maybe now we can look forward to a whole new line of functional baby shoes.
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Famous brother and filmmaker Chris Malloy apparently had better things to do this weekend than to attend the world premiere of his newest film One Track Mind (like work on his next film 180 South). That did not, however, keep hundreds of people from lining up outside the Patagonia Store in Cardiff, California last night for the film’s two showings (the line for the second showing stacked up all the way to The Office).
One Track Mind takes a look at the world of progressive contest surfing through the minds and wave riding of current, former, and potentially future ASP champs like Rabbit Bartholomew, Kelly Slater, Andy Irons, Taj Burrow, Rob Machado, Mick Fanning, Jon Jon Florence, Jordy Smith, Sunny Garcia, Dane Renolds, Kolohe Andino, and others.
Rather than the usual artsy, hippie, trip-out “Malloy” film, One Track Mind is a clean, concise documentary that could easily be a 2008 update to the classic 1990 Bill Delaney film Surfers: The Movie.
In interviews the surfers explain what it’s like to try to be the best in the world and how each generation builds on the past to push progression forward. The interviews are interspersed with amazingly tight action sequences that almost become boring in their brilliance.
Follow the jump for the rest of the story. . .
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The New York Times fashion section has unveiled the truth about skate shoes and skaters: It’s not about function, it’s about style. And if skate shoes wear out in two weeks, that’s fine as long as they’re the right shoes wearing out. As Mike Vallely told the paper: “I think skateboarding is more fashion than function,” he added. “It’s more aesthetic than anything else. It’s more rock ’n’ roll than athletics.”
Shoes are the sole of skateboarding:
You can tell a lot about skateboarders by their footwear. The shoe he or she pushes with will often be clear of marks on the top, but the sole will be worn down. The other is usually studded with holes on the outside and on the toe. If the skater is skilled, both shoes will nearly be destroyed.
The story goes on to quote DC’s Eric Obre and Vans’ Tom Cooke, who both say that fashion is important especially to people who just want to look like skateboarders.
“The idea of looking like a skateboarder without participating in the sport is the reason why the explosion happened, and allowed a company like ours to grow beyond the core scope,” Mr. Obre said.
And that explains a lot, actually.
[Link: New York Times]
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Dangerzone at HDHR from Nick Visconti on Vimeo.
Bear Mountain’s Hot Dawgz & Handrails is one of the best ways to check the latest with the SoCal shreds. What better way to see it than through a NorCal filter. . . Looks like this season is gonna be on all day.
[Link: Tahoe Danger Zone and Bear Mountain]
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Snowboard filmers should think twice before shooting on Forest Service land without the proper permits, according to a situation outlined in a Brent Gardner-Smith story in the Aspen Daily News.
On April 4, 2008 Aspen snowboarder Wallace Westfeldt landed on a rock and died while riding for a Futuristic Films cinematographer who was shooting “a promotional film” in Tonar Bowl out of bounds at near Highlands.
During a Forest Service investigation of the tragic accident it was found that Futuristic Films had no permit to film on Forest Service land outside of the resort. The information resulted in three citations: Brendan Kiernan and cinematographer Frank Pickell of Futuristic Films were cited for “conducting an unauthorized work activity on National Forest lands” and Aspen Ski Company’s Director of Brand Development Steve Metcalf was charged with “aiding and abetting.”
The three men each paid a $525 fine in July and the Forest Service and the U.S. Attorney’s Office consider the case closed.
The way the situation played out is much messier than this and well worth a read for anyone who has ever filmed or thought of filming a snowboard movie on Forest Service land. As usual, it’s all good until something bad happens.
[Link: Aspen Daily News]
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