Ross Garrett Joins The Journal

by The Editors on February 18, 2009

GarrettIn a letter to friends and family Ross Garrett, the former group publisher and president of media at Airborne Media LLC, says that while he is still a partner at Airbourne, he has accepted a new job.

I’m excited to let you know I have accepted a position as Director of Operations and Development for Journal Concepts Incorporated, the parent company of The Surfer’s Journal. While I remain a partner at Airborne Media LLC and have a vested interest in Foam Magazine and Airborne’s other properties, I will be day-to-day with Steve and Debbee Pezman at the business they built in San Clemente, Ca. My mission at Journal Concepts is to grow the platform, improve the efficiency of the current operations, and grow The Surfer’s Journal itself. How that unfolds tactically, is something I will sort out with Steve and Debbee in the coming months.

Congratulations, Ross. Follow the jump for the official press release.
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USC Running Even Deeper At Quik

by The Editors on February 18, 2009

Quiksilver Ellis MedThe USC crew at Quiksilver got a little deeper recently when James G. Ellis was added to the Board of Directors on February 13, 2009.

Ellis is the dean of the Marshall School of Business at USC. He began his career with Carter Hawley Hale stores and rose to vice president of Merchandising for the Broadway department store chain. . . . Later, he became president and CEO of American Porsche Design and has been involved in several other entrepreneurial ventures. He held leadership roles in several apparel manufacturers and action-sports companies.

Sounds like Mr. Ellis has all the skills necessary to help pilot Quiksilver into the storm.

[Link: OC Metro]

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Forbes List: Who Is Getting Paid?

by The Editors on February 18, 2009

0218 Action-Sports 03 Ryan-ShecklerThe more we follow the financial press and see the way they operates the funnier stories like this become. Forbes has released a list of the highest paid action sports athletes and they base their numbers on completely on “interviews with industry experts.” In other words, your guess is as good as Forbes.

The experts are saying that Tony Hawk made $12 million last year and that put him in the number one position. Shaun White was number two at $9 million, Ryan Sheckler was number three at $5 million.

As Skateboardworks.com says: “Suspiciously missing from the list is Rob Dyrdek and BAM, who both make at least $1 mill per year.” Makes us wonder what “experts” they actually talked to.

[Link: Forbes]

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Dew Tour Hits Northstar This Weekend

by The Editors on February 18, 2009

Image001Sure, the Dew Tour Winter Championships has skiing events in it, but we’re not going to let that stop us from checking in on the web every so often this weekend to see how the finals at Northstar-At-Tahoe are going.

We’re going to guess that Shaun White is going to win slope and halfpipe (and the overall titles in both), we’re not sure on women’s slope and Kelly Clark will win in the women’s pipe.

Those who still watch network television can check it out the slopestyle event on USA Network Friday, Feb. 20 9-10 PM PST and the halfpipe on NBC Sunday, Feb. 22 12:00pm-3:00pm PST. Crazy to think that anyone would plan their media viewing around a broadcast time, but the TV networks still think people do.

For all the details of the upcoming weekend of extreme action sports television programming follow the jump for the entire official press release.
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Skurban: Another Silly Name For Skate Fashion

by The Editors on February 18, 2009

Fashion7Xk5We know that if people are going to write about skate fashion, they’re going to have to come up with words to describe what it is, but “skurban” has got to be the worst word ever.

Influenced by skate and street-wear fashions and the lifestyle that had its skateboarding origins in Los Angeles and New York, the Skurban style includes heavily branded and graphic tees; hoodies as a layering piece; skinny, tapered or baggy jeans; flat-billed, “new era” baseball caps and skate shoes.

Although, Skurban Outfitters does have a certain ring to it. . .

[Link: Philstar.com]

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The Mattson Family Benefit Show

by The Editors on February 18, 2009

Mattson Benefit Show-Flyer1

Those in SoCal should get out to help support Jan and Arline Mattson who are both battling cancer. The Mattson Two and Ray Barbee will be playing their own brand of California cool jazz. The show is Sunday Febraury 22, 2009 from 5-8 PM at the Elks Lodge, 1393 Windsor Rd, Encinitas, California.

[Link: Club Mumble]

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Deuce: The Swingbo Redux

by The Editors on February 17, 2009

5157 1 MdWe still don’t understand why designers want to take a perfectly simple sliding device and make it more complicated.

Take Sunnyvale, California’s Todd Belt for example. As a skier he wanted to snowboard, but he thought snowboards scraped too much of the good snow off the mountain, according to a story on Onthesnow.com. So he built an articulated platform that allowed him to ski standing sideways.

Because of its unique design, you ride the Deuce like a snowboard but enjoy all of the benefits of two shaped skis. The skis flex and carve like short shaped skis and can accommodate a 47 degree inclination into the turn. Unlike a traditional snowboard that limits the rider to carving on one long edge, the Deuce lets the rider crank out quicker, more responsive turns on two sets of edges.

Unique design? Wonder if anyone has had more success than the guys on the BomberOnline forum in explaining to Todd that this idea was pretty bad the first time it came around in the 80s when it was called the Swingbo.

[Link: Deuce Snowboards via On The Snow]

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Powder Suffocation Likely In Snowboarder Death

by The Editors on February 17, 2009

Aline Christina Martins, 19, of Santa Barbara, California died while snowboarding Monday February 16, 2009 at Dodge Ridge, according to a story on KCRA.com.

Aline Christina Martins, 19, likely suffocated, but an autopsy was planned to determine the formal cause of death, said Paul Tualla, a spokesman for the Tuolumne County Sheriff’s Office.

Our thoughts are with her family and friends.

[Link: KCRA.com]

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Two Old Guys And A Game Of S.K.A.T.E.

by The Editors on February 17, 2009

Club Mumble’s Bob Kronbauer and Porous Walker are engaged in death match game of s.k.a.t.e. And while the skating may not be anything to shout about (Bob’s 360 flip was not bad), the back and forth videos are pretty funny. Here is the latest:

For the other two videos, go here.

[Link: Club Mumble]

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Pac Sun Tells Adrenalina To Heel

by The Editors on February 17, 2009

Logo V2-1It reads more like a nice, swift, kick to a yapping dog, but in a letter released today Pac Sun Lead Director Peter Starrett clearly outlines what the Pac Sun Board of Directors thinks of Adrenalin CEO Ilia Lekach’s plans to oust Pac Sun CEO Sally Kasaks in a proxy battle:

First and foremost, you should know that the Board fully supports Chairman and CEO Sally Frame Kasaks and the strategic program that is underway to build value for PacSun shareholders . . . It’s also clear to the Board that PacSun shareholders will not be well served by a proxy contest pursued by you in furtherance of your stated desire (as most recently to combine PacSun and Adrenalina and install yourself as CEO. But make no mistake, if that is the course you wish to pursue, we will do all that is necessary to protect shareholders.

We keep writing Lekach off as simply publicity hunting, but he seems to be sticking to it.

[Link: MarketWatch]

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