by The Editors on December 16, 2009
Nina Van Zandt, 22, of Shelburne, Vermont has come up with a great new business idea: the Snowboarding Nanny, according to a story in the Burlington Free Press.
I’m looking for a few families that would want me to pick their kids up after school (age 7 and up) and take them snowboarding and then bring them home to help them with their homework and make dinner.
Van Zandt says she’s also interested in massage therapy which kind of makes her a quad threat: a snowboarding, baby-sitting, chef who gives massages.
[Link: Burlington Free Press]
by The Editors on December 16, 2009
West 49, a Canadian action mall retailer we’ve constantly referred to as the “Zumiez of Canada” announced today that they have “secured a new vendor relationships with Volcom, Inc and plans to introduce branded apparel in all West 49 stores this coming Spring.”
“We are excited about our relationship with Volcom, Inc. and the potential to grow our businesses incrementally together,” said Sam Baio, Chief Executive Officer of West 49 Inc. “The addition of the premium, athlete-driven Volcom brand, is in keeping with our stores offering the ‘Best Brands on Earth’.”
The thing we find most surprising about this announcement is that Volcom hadn’t been in West 49 all this time. Then again, everyone is probably a little more motivated to do some deals now than they have been in the past. Click here for a quick breakdown of West 49’s business.
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by The Editors on December 15, 2009

The waves were small, and that may have been the secret to Taj Burrow’s success over Kelly Slater in the finals of the 2009 Billabong Pipeline Masters. But smaller surf did nothing to crush Taj Burrow’s mood as he accepted $90,000 in checks for winning the most prestigious event on the ASP World Tour.
“It is 100 percent as good as you imagine,” Taj said on the podium. “It’s the one and only event that everyone would pick to win. I can’t believe I’m standing here right now. . . This is the best feeling I can imagine.”
There are those who will question the 3.93 score of Kelly Slater’s right barrel, but it seems like every time Taj and Kelly meet there is something that could or should have gone the other way for one of them. Truth is, unless it was pretty close to a 10, it wouldn’t have mattered anyway. This time Burrow straight up took it.
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by The Editors on December 15, 2009
Nixon has signed musician Little Boots to their time telling team. Anyone who collaborates with Gary Numan is a friend of ours.
Hailing from the UK, Little Boots is leading the way as one of the best-known electropop musicians. Named to the 2009 “Artist To Watch” list by Rolling Stone and Esquire’s “Brilliant Brits 2009”, Little Boots is well on her way to closing out the year in a strong way. Making noise in the fashion world as well, Little Boots has gained notoriety for a look that has been described by some as “cosmic vintage” and has said that everything she wears onstage or off is reflection of her sound.
But then, you already knew all that.
[Link: Nixon]
by The Editors on December 15, 2009

No need to drive all over southern California to get bargains at a warehouse sales when you can just drive to your local warehouse action fashion retailer CostCo for some fashionable Zoo York hoodies for only $19.99. Zoo York’s new corporate parent Iconix knows all about distribution. And just in time for Christmas, too.
by The Editors on December 15, 2009
One of snowboarding’s true originals gets a little much deserved coverage as Shawn Farmer shows up on VBS.com’s Powder & Rails.
Powder and Rails takes you to the Legends of Tahoe event at Donner Ski Ranch for a couple classic Shawn Farmer moments. Some may say he’s crazy, but we’re here to prove he may actually be a genius. At Shawn’s apartment, we check out one of his inventions and engage the man in some snowboarding discourse. From his first video scenes to his preference for gigantic boards and rapping, no stone is left unturned. We even get a Farmer philosophy lesson just moments before he closes the convo by shot gunning a beer.
[Link: VBS TV]
by The Editors on December 15, 2009

This week snowboarders are converging on Breckenridge, Colorado for stop one of The Winter Dew Tour and the Totino’s Open.
Danny Davis and Mason Aguirre have dropped in to help Totino’s with some of their branding issues. And we’re so stoked on those two shred dogs that we almost forgot that only two years ago (November 2007) Totino’s parent compnay General Mills, Inc. voluntarily recalled 5 million pizzas (many of them Totino’s product), according to a story in the Star Tribune, after “an investigation by federal and state regulators found that the pepperoni topping likely caused several E. coli-related illnesses.”
Good thing they cleared all that up years ago. Because now Totino’s are all good, just ask Danny and Mason.
by The Editors on December 15, 2009
Mammoth Mountain founder Dave McCoy, 94, is one of the world’s best examples of how to live life well. In his nearly century of life he has never stopped learning and trying new things.
He was the first to promote mountain biking at a ski resort, raced motocross well into his 80s, skied into his 90s, and most recently has taken up photography after friends gave him a digital camera, according to a story in the LA Times.
At 94, McCoy has archived hundreds of thousands of photographs in his home computer, which is connected to a 52-inch flat-screen television monitor used to critique and manipulate the images. . . . A tireless shutterbug, he prowls the Eastern Sierra’s 5,000 miles of backcountry roads several days each week on an all-terrain vehicle known as a Rhino, toting an array of sophisticated cameras he calls “my six-shooters.”
He is and always has been a great, gracious, and generous man. And we’re glad he’s still getting it done.
[Link: LA Times]
by The Editors on December 15, 2009
We can feel the Olympic hype heating our fingers as we type. And it appears to be Gretchen Bleiler all day long. Here she gets profiled on VanityFair.com and we’re guessing this is just the tip of the hypeberg:
But the dichotomy between being a fashion designer and a gangster shredder isn’t Bleiler’s only contrariety. She also straddles the worlds of core and mainstream snowboarding. “Snowboarding, from the beginning, has always been a very core sport, and at first there were a lot of riders who resisted the growth of this sport on the mainstream level—thus the Olympics—as it seemed that it represented selling out the soul of the sport. But things have changed,” she says, pointing out that now kids are growing up going to snowboarding academies and training to be Olympians. “Even though this is still a very image-conscious sport, there are riders who are able to walk the line between core and mainstream.”
[Link: Vanity Fair via @GretchenBleiler]
by The Editors on December 14, 2009
Terje Haakonsen’s big ol’ snowboard contest The Oakley Arctic Challenge, originally scheduled for January 2-3, 2010 has been officially postponed to March 5-7, 2010 because most snowboarders had other things going on of the weather, according to the T-A-C website.
So TAC choosed the safe option: Postponing the event to March. There are no other TTR 6 star events in the weekend of March 5 to 7. It is also right before the European X Games, and after the Olympics, suitable for the migration of riders from America to Europe. . . TAC hopes this opens up for riders that are now focusing totally on the Olympic event and qualification.
Makes us kind of wonder what they thought people were going to be doing during an Olympic year.
[Link: The Arctic Challenge]