Yes, Nike goes straight to the emotions with their new Dream Crazy commercial narrated by Colin Kapernick, but they kick off the ad with Nyjah Huston. It’s now cliche when the Swoosh jumps in and opportunistically commodifies politics (they’re just shoes), but it will offer up more eyes on skateboarding than anything this side of the Tokyo Olympics.
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A privately owned entertainment company specializing in event and online streamed content production (mostly surfing sport) announced today that they will be equalizing prize money for men and women who perform in their content productions during the 2019 season.
The CEO of said company (who identifies as female) thinks this is a pretty big deal:
“This is a huge step forward in our long-planned strategy to elevate women’s surfing and we are thrilled to make this commitment as we reveal our new 2019 schedule,” she says. “This is the latest in a series of actions the League has undertaken to showcase our female athletes, from competing on the same quality waves as the men, to better locations, and increased investment and support.”
Good on ya girls. Just what those prize purses will be has apparently not been announced. Either way, it’s time to get out there and snag some of this money while the content production company still has some.
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Last year the Tony Hawk Foundation’s Built To Play skateboard program resulted in $1.5-million in construction funding for six skateparks in Southeast Michigan and Western New York, according to the foundation. Now they have the opportunity for more communities to apply for matching funds up to $250,000 to build free, public skateparks that serve low-income areas. Here’s how it works:
Eligible projects include new skateparks, replacement of temporary ramp skateparks, or completing skateparks that were originally built in phases. . . The Built To Play Skatepark Program is a partnership between the Ralph C. Wilson, Jr. Foundation, which serves communities in sixteen counties in Southeast Michigan and Western New York, and the Tony Hawk Foundation, which has helped create 552 skateparks across the U.S. The program offers matching grants to build skateparks in the RCWJRF service area.
For all the details, please follow the jump.
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The Absinthe Films crew is on the road this fall with their latest independent snowboard movie Stay Tuned.
The list of riders appearing in this year’s movie is impressive: Absinthe veterans Nicolas Müller from Switzerland, Norwegian viking Mikkel Bang, as well as backcountry icon John Jackson (USA). They are accompanied by the US riders squad around Hans Mindnich, Brandon Cocard, Judd Henkes, Ben Ferguson, Jed Sky, Demetri Bales, Brouck Crouch, Olympic Champion Red Gerard, Cam Fitzpatrick, Kyle Mack and Aspen Weaver, Mat Schär (SUI), Severin Van Der Meer (SUI) and Frank Jobin (CAN). Stay Tuned promises to be another outstanding snowboard production capturing epic moments in true Absinthe manner. Exquisite backcountry riding as usual, paired with creative urban snowboarding.
For all European tour dates, follow the jump.
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Lately, we’ve been on the perpetual hunt for a sunscreen that works, is safe, and doesn’t wreck the environment. We’ve been told the best protection is Titanium dioxide and Zinc oxide. Well, turns out Gerry Lopez’s new sponsor TropicSport offers up just that combination.
“I’m honored to be a TropicSport brand ambassador. The company and I are perfectly aligned in our commitment to protecting and preserving our oceans’ reefs and ecosystems. Their sunscreen works very well. I’ve used it surfing, in the water under intense sun for eight hours, one application and no sunburn. TropicSport does the job!” said Lopez.
Guess we’ll have to give it a try. Follow the jump for all the official details, and if you haven’t been to a dermatologist in a while make an appointment TODAY.
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Chima Ferguson’s newest signature pro model, the Chima Pro 2, is hitting stores this moth in now color ways.
Featuring Duracap-fused upper reinforcements, Vans Pro Lite Construction with evolved foxing tape for added flex and durability, and Vans’ new UltraCush Lite 3D footbed, the Chima Pro 2 is designed to withstand heavy impact situations. By blending the lightweight and responsive feel of UltraCush footbeds with a dual-density foam surrounded by a molded heel cup, the Chima Pro 2 delivers unsurpassed cushioning, boardfeel, and support for all different types of skateboarding—from ledges, banks, ramps and pools, to curbs, rails and skateparks, too.
Plus, they look real nice with their mono-chromatic unstated style.
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The San Onofre Nuclear power plant problem is too serious to joke about, so just take eight minutes and watch this.
[Link: The Verge]
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The leaked Hannah Teter video everyone isn’t talking about is right here for your prurient perusal. (For the second time in eight years, but who’s counting.)
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Don’t know the players, but still love this game.
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ELLE, the fashion media brand, believes snowboarding will be “icy hot” this season. Here’s what she’s wearing:
Tulle top, $690, nylon tech top, pants, $1,220, all, Prada. Neoprene bikini bottom, Body Glove, $57. Smartwatch, Marc Jacobs, $175. Smartwatch, Tag Heuer, $1,300. Snowboard, Ride Snowboards, $450.Binding, Burton, $150. Beauty Tip: For protection on sand (or slopes), try Neutrogena Ultra Sheer Dry-Touch Sunscreen Broad Spectrum SPF100+($13).
Ah yes, neon. . . clink the link for all the flash.
[Link: ELLE]
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