Norb Garrett Surfs Back To ASG

by The Editors on April 2, 2010

AsglogoDon’t ever say there’s no going back in the action sports media business. Norb Garrett, the guy who’s most recently been running the San Clemente Times is back at Source Interlink’s Action Sport Group after a six year break. From 2001-2004 Norb was group publisher and editorial director.

“The SIM team and our outstanding brands will no doubt benefit from the caliber of experience Norb brings to the business and his passion for these titles and the verticals they cover,” said Argentieri. “We are very pleased to welcome him aboard and look to amplify the efforts and opportunities to grow this vibrant group of properties.” . . . “I’m thrilled to have an opportunity to lead this terrific portfolio of businesses and help them grow,” said Garrett, who most recently served as CEO/publisher of Picket Fence Media, a community media business and who also served as vice president, group publisher/editorial director of Primedia’s Action Sports Group from 2001-2004. “I have a real affinity for these titles and anticipate better leveraging Source Interlink’s superior distribution network while strengthening and building on our core print, online and event platforms.”

All we can say is Surfer, Surfing, Skateboarder, Snowboarder et. al. will be in good hands while they flounder around for a growing revenue stream now that the magazine era is dead and gone.

Follow the jump for the rest of the release.
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Vans Jocks Out With MLB

by The Editors on April 2, 2010

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At first we thought this was an April Fools story, but it appears to be true. Vans just signed a new deal with Major League Baseball and Majestic Athletic resulting in team-branded footwear, according to a post on BizofBaseball.com.

Now Vans has teamed with Majestic Athletic and Major League Baseball Properties to bring the classic shoe styles to America’s National Pastime. . . Available only at select Vault by Vans retailers, the Vans Opening Day Collection, is an extremely limited edition offering consisting of: . . . A pair of premium Vault by Vans skate shoes with official Major League Baseball logos and colors. Shoes are premium material versions of Vans favorites such as Authentic, Old Skool and Classic Slip-On. . . A special Authentic Collection™ jersey by Majestic Athletic featuring Vans markings, each jersey is individually numbered for authenticity.

Only one dozen pairs of each teams shoes will be released, according to the story. Fifteen team kits will launch on April 3, 2010. The rest will go on sale the first day the team has a home opener.

Maybe Vans needs to change their tag line Off The Wall to On The Ball. . .

[Link: Biz of Baseball]

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Rip Curl Women’s Pro Bells Beach Finals Today

by The Editors on April 2, 2010

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Looks like the Rip Curl Women’s Pro Bells Beach is going to wrap up before the men even get starts. Guess they’re following the time-honored Australian custom of ladies first. . . follow the jump for the rest.
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Splitboarder Dies In Montana Avalanche

by The Editors on April 2, 2010

WrightBrian Wright, 37, of Whitefish, Montana, has been identified as the snowboarder whose body was found on Thursday, April 1, 2010 at the “bottom of a slide at the base of Mt. Shields in the southeaster part” of Glacier National Park, according to a story in the Great Falls Tribune.

He had climbed to the top of Mt. Shields countless times in the winter alone and with friends, according to friends and coworkers. . . . He apparently was the victim of a slide created by heavy snow last week on top of a spring-hardened base. The last U.S. Forest Service Glacier Country Avalanche Center advisory, issued on Friday, March 26, indicated wet snow avalanche danger was considerable between 5,000 and 7,000 feet. Mt. Shields stands just over 7,000 feet.

Wright was riding alone at the time and officials say there is no reason to believe that anyone else was buried in the slide. Our thoughts are with Wright’s family and friends.

[Update April 20, 2010: According to a story in the Missoulian, an investigative report suggests that Wright survived the avalanche, but died from his injuries while trying to walk back out. “His tracks intersected the avalanche run about 390 vertical feet below the summit, immediately below a steep pitch. Some 533 feet below that, “blood-stained snow was found among sapling-sized trees. . . .A snowboard track lead out of the avalanche path at that point, descending the mountain to 5,868 feet, where Wright’s snowboard was found. . . Wright’s body was discovered another 441 feet down mountain, face down on top of the avalanche debris with his head facing uphill.” His backpack and transceiver have not been found.]

[Link: Great Fall Tribune]

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Rob Dyrdek Gets Credit Carded

by The Editors on April 2, 2010

Dyrdek CardRob Dyrdek always seems to be in the money. And now, he’s helping kids get into their parents money as well with a new deal signed with BillMyParents, the online teen-targeted payment system of the San Diego, California based Socialwise Inc.

“I’m excited to work with BillMyParents. I like what they do,” said Mr. Dyrdek. “Giving teens freedom to pick what they want and also letting parents in on that, I think it gives parents insight into what their kids really want and gives teens the opportunity to learn financial responsibility. It just makes sense.”

Kind of crazy that a company can build a business on something as simple as a parent giving their kid a credit card, but leave it to Rob to make sure he gets paid. Follow the jump for all the details.
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De La Rue Bombing The Verbier Extremes

by The Editors on April 2, 2010


On March 20, 2010 Chamonix’s Xavier De Le Rue won the Nissan Freeride World Tour at Verbier. And while it happened a few weeks ago, we still thought it a good idea to put this video up just as a reminder of how good extreme runs can get.

[Link: Chamonix Insider]

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2010 Billabong XXL Nominees Announced

by The Editors on April 2, 2010

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This year when the surf world meets at The Grove Theatre in Anaheim, California on April 23, 2010 for the Billabong XXL Global Big Wave Awards a whole slew of people are going to win (some of the entries have as many as seven photographers and three videographers included in the nomination. Awards will be given in the following categories:

• Ride of the Year
• Biggest Wave
• Biggest Paddle-in Wave
• Biggest Tube

Follow the jump for all the nominations.
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Women Get Another Day In At Rip Curl Pro

by The Editors on April 1, 2010

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Apparently the girls ripped it up in some chopped up small waves in round three of the Rip Curl Women’s Pro Bell Beach today. For the official details, follow the jump.
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Motocade.TV Explores Neff Headspace

by The Editors on March 31, 2010

Neff has been running in the music world for a while now so it really should be no surprise that a music site like Motorcade Audio Magazine would want to see where they came from and what they’ve got going on.

[Link: Motorcade Audio Magazine]

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Anastasia & Gretchen: Behind The Spice

by The Editors on March 31, 2010

Anastasia Ashley and Gretchen Bleiler are looking for a couple sweet smelling dudes to go on some Old Spice adventures with. Apparently, they’re the BO bait.

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