What’s the difference between a Billabong bikini fashion show and Design For Humanity fundraising event June 10, 2010 at Paramount Studios? Marketing. How do they make watching hot, nearly naked girls prance and strut on a runway feel good for the soul? Billabong Women’s Brand Director Candy Harris tells Tiffany Montgomery all about it in her interview on Shop-eat-surf.com.
I wanted to create an event that would help inspire young people to get involved with the world around them and hopefully motivate them to make a difference. When you’re young it’s easy to get the feeling that if you don’t have thousands of dollars to donate that your voice will get lost. . . The idea behind DFH was to showcase various non-profits in a non-traditional way. We didn’t want it to be a lecture, we wanted it to be all about creativity and celebrating the good work that is being done by these groups. And for $30 you are getting a live concert, fashion show and art show – and more importantly are being exposed to some amazing organizations.
. . . and of course rocket hot, nearly naked girls prancing and strutting on a runway.
As the exclusive B2B media partner, TransWorld Business will help co-produce the events, provide exclusive editorial coverage, and sell in key credible sponsorships toward the panel series. . . “With this new partnership, TransWorld Business can now provide our over 4,000 members resources that expand beyond our monthly meetings and conferences,” said Mark Sperling, group Y co-founder and president. “The action sports industry and those involved with our lifestyle recognize TransWorld Business as the authoritative voice for our sports and culture and we feel they are the ideal partner for us. We are looking forward to working with TransWorld on expanding our content and reach, to better help the growth of our industry for years to come.”
Yesterday, (Tuesday, June 1, 2010) the California State Senate approved Senate Bill 880 which would require everyone under 18 to wear helmets while snowboarding or skiing, according to a story in the Fresno Bee.
Senate Bill 880 by Sen. Leland Yee, D-San Francisco, was approved by a 21-13 vote, mostly along party lines. . . Sen. Dave Cox, R-Fair Oaks, split with most of his Republican colleagues and voted for the bill. Yee gave Cox a helmet to thank him for the vote.
Apparently, resorts are not required to enforce the new law, but local law enforcement will with $25 fines to parents who allow their kids to ride without helmets. One more reason to be an outlaw. The bill still has to clear the State Assembly before being signed into law by Mr. Schwarzenegger.
It’s been quite a while since we’ve mentioned Jamie Salter, but the guy who took snowboarding public on May 6, 1994 (when Ride Snowboards hit the NASDAQ) is still going strong with his company Authentic Brands Group, LLC.
In fact, he just landed a “$250 million equity capital raise with Green Equity Investors V, L.P an affiliate of Leonard Green & Partners, L.P. (“LGP”), Knight’s Bridge Capital Partners Inc. (“Knight’s Bridge”), a wholly-owned subsidiary of Counsel Corporation,” according to news released today.
The deal reportedly brings him back together with former Gen-X partner Kenneth Finkelstein. Together the two owned, operated, and/or were closely involved with Ride Snowboards, Airwalk, Sims, Duffs, and a host of other second tier action brands like Lamar, LTD Snowboards etc. Finkelstein’s Knight’s Bridge Capital currently owns the Poloroid brand.
“I am very excited to embark on this new venture with my partners at LGP and Knight’s Bridge. LGP is among the world’s most experienced private equity investors in the retail and branded consumer products industries and Knight’s Bridge will provide its own exceptional investment and brand licensing expertise,” Mr. Salter said. “Our collective experiences will enable Authentic Brands Group to acquire and grow a global portfolio of world renowned brands.”
Currently ABG manages the Bob Marley brand and is looking to “actively acquire and manage iconic consumer brands in the apparel, sporting goods, action sports, home, celebrity, entertainment and consumer electronics segments.” That $250 million war chest can’t hurt. Wonder who they’re going to buy first?
[Editors’ Note: Thought we had this two years ago, but now we can’t seem to find it. Here it is again just for fun.]
Few surfers put up with more to get less than the surfers of Cleveland, Ohio. They actually paddle out in the somewhat suspect waters of Lake Erie whenever there are waves and they actually like it.
Maloof Money Cup owner Joe Maloof was interviewed by CNBC’s Darren Rovell about his familiy’s sports business. Not surprisingly the first topic was skateboarding.
Hits to our Web site are exploding and we’ve truly become the greatest skateboarding event out there,” Mr. Maloof said. “Our goal continues to be to get the top skateboarders in the world to our events and we did it here again. Out of the top 48 skateboarders, it looks like we’ll have at least 47, including P-Rod and Chris Cole, and might get them all if Ryan Sheckler comes.”
Intrawest has been busy lately trying to come up with a way to cover $4 billion in debt. Apparently one way is to sell Mountain Creek to Crystal Springs owner Eugene Mulvihill, according to a story in NJ.com. And like any developer he apparently has “big plans” for the resort.
He said he envisions an indoor water park, rain forest, hotels and retail and health food shops at the Vernon Township resort in the northwestern corner of New Jersey.
Yeah, water parks and rain forests are rad. We hear they’re the new “slope-side condo.” Wonder if they’re going to change the name back?
When we can’t actually be there it’s nice to know Rob Brink is. He apparently covered the whole Sheckler Skate For A Cause event held May 29, 2010 at the etnies skatepark without once lifting his finger from the shuttler release.
Click the link and you’ll see exactly what we’re talking about. It’s almost animated GIF overload, but in a good way.
Three years ago (May 24, 2007) the San Diego, California surf community was rocked when Emery Kauanui died after a fight with Seth Cravens a reported member of the Bird Rock Bandits.
Now, according to a story in the San Diego Union-Tribune Kauanui is being remember with a “day of Aloha” today at Windansea Beach.
Kauanui’s family and friends plan have organized a daylong event at Windansea Beach in La Jolla that will culminate at dusk with a “surfboard candle lighting” ceremony. Organizers are calling it the first annual Memorial Day of Aloha. “We welcome everyone to join our ohana for a day of celebration,” a flyer produced for the event states. The event will be hosted by Kink Kukulele and will feature live music; food; wiki wacky ride, ukelele and keiki hula contests; as well as a raffle, with the winner taking home a trip to Hawaii.
Our thoughts continue to be with the Kauanui family. Click here for full coverage of the event in the La Jolla Light.
Quiksilver’sbrand new Euro campus in St Jean De Luz (home to all their brands) looks like an amazing place to work. . . too bad it’s in France.
It is home to some 500 staff and around a dozen different nationalities, with an average age of 30. Quiksilver follows a policy focused on in-house training and promotion for its staff (80% of positions are filled internally). The project had a budget in the region of 24 million euros and enjoyed financial backing from the French government, the Aquitaine Regional Council and the Pyrénées-Atlantiques General Council.
What’s the difference between a Billabong bikini fashion show and Design For Humanity fundraising event June 10, 2010 at Paramount Studios? Marketing. How do they make watching hot, nearly naked girls prance and strut on a runway feel good for the soul? Billabong Women’s Brand Director Candy Harris tells Tiffany Montgomery all about it in her interview on Shop-eat-surf.com.
