by The Editors on August 3, 2010
It would appear that snowboarder Luke Mitrani is officially riding for the Stone, according to a communique from behind the Velcro Curtain.
Luke and Volcom have a history that spans over 10 years. Originally, on flow for street gear with every ambition on adding him head to toe, we have finally inked a deal. His personality, life interests and riding ability encompasses the Volcom spirit. Embedded in Luke’s dna is what defines the Volcom “Youth Against Establishment” philosophy. . . As a freethinker, activist, pioneer and talented individual, Luke bleeds Volcom. We look forward to many years a head of us. Welcome aboard Luke, aka Squid!
It is important to have snowboarders who “bleed” the brand and have the YAE in their DNA, for certain.
by The Editors on August 3, 2010
A horde of action sports marketing zombies are gathered in Huntington Beach, California today (August 3, 2010) for group Y’s second annual Action Sports Conference where they will share ideas on how to strip more meat off the bones of action sports.
If you’re hungry for action flesh and want to learn how to transform youthful passion into corporate cash then by all means, follow along with Transworld Business as they “Cover It Live”. Follow the jump for the tweeting details.
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by The Editors on July 29, 2010
Film producer Jimmy Hawkins, 51, and musician Gregg Cassity, 56, (both of Southern California) have a new event that is going to blow everyone away, according to a story in the Daily News. The men are owners of the National Association of Powered Skateboard Racing and they’re saying it’s the next big thing.
“Powered Skateboard Racing will be sweeping the globe,” Hawkins said in one of a series of bombastic e-mails promoting the sport. The two men and their roster of about 20 racers hope to turn this weekend lark for daredevil skateboarders into a professional sport by finding bigger venues and acquiring sponsors, equipment manufacturers and media attention. . . The result is the scene that unfolded Sunday at the Encino Velodrome when a bunch of dudes jumped on motorized skateboards and raced around the high-banked concrete oval in what is either the next hot sport or the latest example of California nuttiness.
We can already hear the organizer potential sponsor pitch: it’s Gen-Y’s own version of NASCAR. Loud billboards going round and round. Sounds like a great addition to ESPN’s X Games.
[Link: Daily News]
by The Editors on July 28, 2010
If the movie is even half as good as the poster it will be well worth the trip to Encinitas, California’s world famous La Paloma Theater on Friday July 30, 2010.
With Andy Irons, Andrew Doheny, Fergal Smith, Wade Goodall, and Eric it can’t be bad.
by The Editors on July 28, 2010
After getting hit and injured by another surfer’s loose board Harry Stoehr of Virginia Beach, Virginia is now suing the owner of the board, Nathaniel Lundstrom for $75,000 saying the injury required getting stitches, paying medical bills and missed time at work, according to a story on HamptonRoads.com.
[Stoehr] contends that Lundstrom was negligent because he was surfing without a leash, which is required by Virginia Beach city code. . . He is seeking $75,000 in damages, plus attorneys’ and experts’ fees. Lundstrom did not respond to a note left at his Virginia Beach home asking for comment on the case. . . Virginia Beach has long had a leash law on the books.
Seems like a it’s going to be a big headache for everyone involved.
[Link: Hampton Roads]
by The Editors on July 27, 2010
Emerica finally drops their much anticipated Stay Gold on August 17, 2010 in Hollywood (of course).
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by The Editors on July 27, 2010
This Friday night, July 30, 2010 from 6 – 10 PM we are recommending that everyone cruise down to San Diego’s Subtext Gallery and check out the opening of Grant Brittain and Josh Higgins art show Look.
Friends and fellow artists Grant Brittain and Josh Higgins will grace the walls of Subtext in a joint venture of unrelated themes. Brittain’s portraiture of some of skateboarding’s greatest names through the years features icons and underground heroes. Higgins’ poster-art focuses on his work with punkers, musical heros, and charitable causes. Together, the collective work suggests what it would be like to eavesdrop on these guys hanging out, having a beer, and comparing broken wrists and paper cuts.
Party starts Friday, July 30th, 2010 at 6 PM.
Subtext Gallery, 2479 Kettner Blvd. San Diego, California 92101
[Link: Subtext Gallery]
by The Editors on July 26, 2010
Sean Smith, 41, of Fresno, California died Sunday July 25, 2010 after reportedly crashing into an SUV while longboarding near Auberry, California, according to a story in the Fresno Bee.
Smith and three friends were skateboarding on Auberry Road near Jose Basin Road when he was hit at 3:18 p.m. by an SUV, California Highway Patrol officer Mike Higgins said. Smith was flown to Community Regional Medical Center in Fresno, where he was later pronounced dead.
According to ABC 30, Smith was trying to pass his friends on a tight turn and swung wide into an oncoming car. Our thoughts are with Smith’s family and friends. Follow the jump for a memorial video that his friends have posted on Youtube.
[Link: Fresno Bee and ABC 30]
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by The Editors on July 26, 2010
Clayton Schulz, a baseball player for the University of North Florida was bitten by a shark while surfing near Jacksonville, Florida’s Seventh Street on Friday July 23. 2010, according to a story on New4jax.com.
“I was hopping back on my board and I felt something grab my foot. All I really feel is teeth,” Schulz said. “It took me a second to kind of process everything, and I yelled to the other guy out there — there was another guy who was out a little bit farther — and I yelled to him, ‘Hey, man, I just got bit.'” . . Schulz was taken to Baptist Beaches Medical Center then flown to Shands. He said doctors put more than 400 stitches in his left foot to repair the damage.
Biologists were quick to point out that the chances of dying from a shark attack are 1 in 3,748,067. But we always wonder what the chances of dying are after being bitten by a shark. That seems like a more relevant metric for surfers.
[Link: News4Jax.com]
by The Editors on July 26, 2010
Kris Markovich has taken his Given Skateboards brand to a new distributor according to a release issued by Switchboard Inc.
“Through this new partnership, Kris has more time to focus on his passion for art and design,” says Mark Sweetser, VP of Sales at Switchboard, Inc. “The Switchboard Inc. family, is excited to bring Given Skateboards into its long term distribution plan.”
For the complete details follow the jump or click here for an interview with Switchboard’s Sweetser on Malakye.com.
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