Active Sports Inc. Picks Up Sierra Snowboard

by The Editors on September 29, 2010

Sierra SnowboardIf a California bankruptcy court gives the final okay, the Minnesota based Active Sports Inc., parent company of The House, Proboard Shop, etc. . . will end up paying $8 million for the Sacramento, California based Sierra Snowboard, its web site and inventory according to a story on Transworld Business.

According to court records, the purchase price includes all intellectual property, assets, good will, and none of the company’s liabilities. A payment plan has been outlined for the $8 million outlining financial milestones Sierra’s owners, Michael Anthony Management, Inc., must meet. According to Active, the Northern District Court of San Jose, California approved the sale, subject to certain closing conditions on September 28. . . Final court approval is still required.

Sierra’s self-reported 272,302 registered online community members must have factored heavily into what seems like a high sale price for a bankrupt retailer with only one location, especially considering the reported $12-13 million in “outstanding trade debt” that still has to be dealt with by someone. Then again, it’s only money, right?

[Link: Transworld Business]

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DC Shoes Million Fan Army

by The Editors on September 29, 2010

Dc LogoDC Shoes announced today that they have officially passed the 1 million mark for facebook likes and they’re extremely excited about it.

“We’re excited to have grown our Facebook community to this size,” said DC’s President, Anton Nistl. “Facebook is one of the best ways to connect with consumers. It’s a simple, fast and exciting interface to which people have responded positively. We understand its importance and influence and will continue to bring the latest original and creative content surrounding our athletes, events and products to our Facebook followers.”

Kind of makes all other forms of media promotion seem kind of insignificant in comparison, huh?

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Timberline Fires The Palmer Back Up

by The Editors on September 29, 2010

25201082 480X319Mt. Hood, Oregon’s Timberline Resort is opening Friday, October 1, 2010, according to Fox12.

Late spring storms, summer grooming and maintenance of the Palmer Snowfield have provided enough snow for skiing and snowboarding above 7,000 feet. . . Lodge officials said the Magic Mile and Palmer chairs will operate Fridays, Saturdays and Sundays through October, weather conditions permitting.

This early opening doesn’t really play into the whole annual “race to be the first open,” but it’s good to know we get riding again on the Palmer.

[Link: Fox12]

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Todd Franzen Profiled On ESPN/Action

by The Editors on September 29, 2010

As Snb Franzen1 576Wondering whatever happened to pro snow shred Todd Franzen? ESPN/Action has a great story by Devon O’Neill on the demise of Franzen’s pro snowboarding career and his on-going battle with Stage IV Hodgkin’s lymphoma.

What happened over the next 10 months radically altered Franzen’s world view. Not because cancer destroyed his life — almost the opposite, in fact. In a strange twist he still struggles to explain, cancer — a disease that kills more than 500,000 Americans each year — filled the same role snowboarding had nearly 20 years prior. . . It gave him purpose.

The battle is not over yet, but Franzen’s amazing sense of humor has survived. Click the link to read the rest.

[Link: ESPN/Action]

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GoPro HD Hero 960: HD Gets More Affordable

by The Editors on September 29, 2010

Gopro HeroWhen we’re at resorts and we see the kind of people who are riding around with GoPro camera’s locked onto the tops of their helmets we can’t help but laugh. Then again, seeing Tim Humphrey film himself rocking the Mammoth park, or Chuck Patterson’s footage of the great white sharks at San Onofre, we begin to understand what this small Half Moon Bay, California based camera company has done to change the way we view action sports.

Today, GoPro is announcing the release of the HD Hero 960. A more affordable version ($179) of their HD Hero.

The HD HERO 960 is an entry level version of the original 1080p HD HERO, sharing the same cutting edge video and audio capture technology but with resolutions on the HD HERO 960 limited to 960p (1280 x 960) and 720p (1280 x 720) at 30 frames per second, and WVGA (848 x 480) at 60 frames per second. Also removed from the HD HERO 960 is the HERO BUS™ expansion port that is present on the full featured 1080p HD HERO. The HERO BUS allows for LCD, secondary battery and additional expansion BacPacs™ to be attached to the original 1080p HD HERO camera, but not the HD HERO 960.

We’re not going to be riding around like Al Franken with a camera on our heads any time soon, but we can think of all kinds of great uses for a small, cheap waterproof HD video camera. Follow the jump for more info or click here to buy one.
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Battle At The Berrics 3 Finals Tonight

by The Editors on September 29, 2010

Shane OneillTonight, in a secret warehouse location on the outskirts of Los Angeles, California the Battle at the Berrics 3 finals are going down and for those not following along, here’s who is left in the comp: Street League Las Vegas winner Shane O’Neill (right), Torrey Pudwill, PJ Ladd, and P-Rod. How’s that for a lineup?

After watching Shane’s work against Chris Cole in the last round we’re guessing this could be the best Battle at the Berrics finals yet.

[Link: Battle At The Berrics 3]

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Downtown Showdown October 2

by The Editors on September 28, 2010

Vans DtshIt’s been six year since the first Vans Downtown Showdown and since then the event has only grown. This weekend (Saturday, October 2, 2010 from 5 PM to 10 PM) the back lot at Paramount Studios, in Hollywood California will host the mayhem.

The top teams in skateboarding including Girl, Zero, Toy Machine, Foundation, Black Label, Blind, Element and Powell Peralta submitted plans for obstacles and Vans has picked the best of the lot. . . Black Label, Girl, Zero and Foundation’s designs have been chosen and custom built as part of this year’s Showdown course. Each team will session the four unique obstacles in a round-robin format with awards going out for top team, best pro, top am and best performance by obstacle. . . Expected riders include: Brian Anderson, Tony Trujillo, Frank Gerwer, Rick Howard, Vincent Alvarez, Chris Pfanner, Chris Cole, Garrett Hill, Tommy Sandoval, Jamie Tancowny, Ben Hatchell, Leo Romero, Billy Marks, Johnny Layton, Matt Bennett, Daniel Lutheran, Collin Provost, Nick Merlino, Elijah Berle, Marquis Preston, Taylor Smith, Abdias Rivera, Adam Alfaro, Chris Troy, Omar Hassan, Peter Raffin, Tyler Mumma, Ronnie Creager, Jake Duncombe, Kevin Romar, Sean Sheffey, Chad Tim Tim, Levi Brown, Nick Garcia, Boo Johnson, Jordan Hoffart, Chad Bartie, Josh Hawkins and more.

And the best part? The whole thing will be streamed live online at Vans.com/showdown. Click the link for more info.

[Link: Vans Downtown Showdown]

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Colin Madden Joins The Holden Team

by The Editors on September 28, 2010

Holden Logo1Colin Madden, the former director of sales at Burton, DC, and vice president of sales at Neff, has joined the Holden Outerwear team, according to a release sent out today.

“Hiring Colin is the culmination of an intensive search to find the right fit,” says Holden Co-Founder Mikey LeBlanc. “We recognize that we need to do more than make a great product—we need to deliver it to the right customers on terms that are mutually profitable. We’re confident that Colin’s skill and experience will let us take this fundamental step.”

For the rest of the “Holden Transforms” info, follow the jump.
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Bonnier Stirs Things Up In Print

by The Editors on September 28, 2010

Bonnier Corp Logo-1Seems the Bonnier Corporation (overlords of Transworld Media) is switching up nearly everything this month.

Bonnier management canned the editorial director at the Parenting Group, moved their Garden Design magazine offices to New York City, rebranded Wakeboarding as Transworld Wakeboarding magazine, and more importantly, eliminated three positions in the Carlsbad, California offices including the publisher of Transworld Skateboarding magazine, a job held by 11-year Transworld veteran Jamey Stone. Transworld Group Publisher Liam Ferguson explains:

TransWorld Media recently made a very small reduction in its workforce in an effort to cut costs, offset expenses and strategically plan for future initiatives that are currently in line for the company,” Ferguson said in an email. “In order to ensure the ongoing success of TransWorld Media, these tough decisions with our TransWorld Family were made so we can continue to provide an exceptional level of service to our audience, advertisers, and existing employees.”

Hard times, hard decisions. Jamey’s deep knowledge of skateboarding and dedication to authenticity is reportedly already being missed at the company. And, as most media companies are being forced to adjust staff sizes to meet new economies realities, the question many have is who will be next?

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Quiksilver Games The System

by The Editors on September 28, 2010

Youride

The whole game with online marketing is trying to figure out how much to give away in exchange for user’s personal information. Quiksilver has apparently decided that a working email address is enough. They’ve partnered with YouRiding Games to create a virtual version of the Quiksilver Pro France 2010.

The game allows. . . you to play the contest waves through two different game modes: SOLO Mode allows players to become ”Master of the Spot” by completing a series of challenges that get harder and harder. Lots of prizes offered by Quiksilver, in particular a package including board and wetsuit, are to be won by drawing via this game mode: MULTI Mode offers a chance to challenge his own Facebook friends in head-to-head contest by creating yourself your own challenges.

We’d play the game and review it, but we’re not up for trading an email for it right now. Check it out if you are. You could win a board and a wetsuit and probably get better waves that the ASP Top 32 who had another lay-day last night.

[Link: Quiksilver You Ride]

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