Don’t think that action sports aren’t diving headfirst into a celebri-orgy at the Sundance Film Festival in Park City, Utah rolling this week. No, no, no. They were out in full force for the the Oakley Learn to Ride Powered by AT&T. This next paragraph pretty much sums up the mood of the entire event:
After drinking a Muscle Milk in the lounge area for some pre-ride protein, Sal Masekela was joined on the slopes by pro snowboarding pals Danny Kass and The Dingo. “Actors have always wanted to be athletes and athletes have always wanted to be actors. There’s a big mutual admiration in society, and Sundance is the perfect place to test that and put it together,” said Masekela. “I see Danny Kass and Lil Jon, and you would think that they grew up in the same hood. That’s how close they’ve gotten through snowboarding.”
And they weren’t alone. Skater Lauren Perkins and surfer Erica Hosseini also got in on the action with a crew of celebrities (some of which we’ve even heard of). Okay, on the count of three everyone keep your celebrity brand rolling for another day: 1, 2, . . . .Which reminds us: where was Todd Richards in all this? Oh, that’s right. He was webcasting from his garage.
Bonfire’s Amy Eichner has been promoted to the position of Product Line Manager for the brand and Kevin Stevenson is now Marketing Manager of both Bonfire and Salomon.
Brad Steward, Head of Action Sports at Amer commented on both of the appointments, “Amy and Kevin make this all so easy. Great riders, great concept and idea people—I now have the dream team, 2-headed monster, sonic fist of doom, to unleash on marketing and communication.”
For more on Amy and Kevin and exactly what they’ll be doing in their new positions, follow the jump. [click to continue…]
Tonight, (Monday, Janaury 23, 2012) Bryan Iguchi will be at D&E in Aspen, Colorado for stop two of his A Back Country Awareness Tour. Over the next month The Guch will be visiting eight shops in the west to discuss back country snowboarding and the safety issues that go along with it. As Iguchi says:
To be honest my pursuit of pow hasn’t been all fun and games, I’ve had to endure a lot of harsh situations, extreme cold, frostbite, I’ve been lost overnight in wilderness with no food, water or shelter and have lived my worst nightmare suffering the painful loss of a few friends. . . I’m not trying to scare you but I think it’s important to understand the risks of backcountry riding and how to go about it as safely as possible. The mountains must be treated with respect and I hope to give you some insight of how to be more prepared in the mountains. This tour is set up as a casual “shop talk” designed to bring basic awareness to riders who are new to the backcountry and want to learn how to do it safely.”
Knowledge is power. The tour rolls through Colorado, British Columbia, Washington, and Oregon. Check in with Iguchi if you have the chance. Click the image above for all the details.
A 34-year-old snowboarder from England reportedly died last Tuesday (January 17, 2011) after hitting either a tree or a sign post at Lake Tahoe’s Heavenly Mountain Resort, according to a story on MyNews4.com.
Officials say he went off the California trail at the intersection of Tamarack return and hit either a tree or sign pole. Ski patrollers attempted to save the victim from England but he passed away before arriving at Barton Memorial Hospital.
The snowboarder was wearing a helmet at the time of his crash.
The Vans Bowl-A-Rama returns to Australia’s Bondi Beach for the eighth years as largest concrete skateboarding event in the Southern Hemisphere kicks off on February 21, 2012.
In its eighth year, the event boasts a four day line up of skateboarding infused cultural activities in the lead up to the competition on Saturday 25th of February in which crowds will witness the most impressive line up of skate talent battle it out for an overall prize pool of $80,000 – the biggest prize pool yet. . . “We’re thrilled to be able to announce a 25% increase in the overall prize purse this year,” comments Co-Founder, skatepark designer, and skater Chad Ford. “It’s something we will try and continue to do every year in order to look after and foster the talent within this growing sport.”
With more than 300 hours of film shot during the 2010 tour, No Room For Rock Stars documents the true stories of modern era rock and roll from every possible angle. From the kids in the van playing parking lots to gain notice, to the veteran stage manager whose life was saved by the tour, to the musician who crosses over to mainstream success while on the road, No Room For Rock Stars is Cinema Vèritè story-telling at its finest. A historical retrospective or concert film this is not.
No Room For Rockstars open in select theaters nation wide on March 1, 2012 and will hit the iTunes store on April 2, 2012. Follow the jump for the official word and a slew of photos from the Slamdance premiere. [click to continue…]
For those like us, who missed the whole thing, please follow the jump for the results and a short promotional video on how Eric Willet did it again. [click to continue…]
. . . it was hard to even think about the movie, let alone sit down and edit hours of his footage from the winter. It wasn’t until Blake Paul sent me an email highlighting the fact that one of Aaron’s goals all season was to get everyone down to Chile and film a segment for the movie that I came to realize something that should have been so obvious. We had to head South and finish what he had started. Although we were physically missing the one person who really should have been on that trip I feel like he was actually with us more than ever. We’ll miss you A-ROB!
Manifest is the completion of the project and it’s well worth a watch.
Today (January 23, 2012) is the opening day of the Volcom Pipeline Pro waiting period, however, the waves are not cooperating and today has been called a “lei day.” In the meantime, check out this collection of Funtitled edits.
Bern has partnered with 686 on a pair of helmets that will go perfectly with 686’s 2012-2013 outerwear collection. A limited edition run of Bern’s Watts and Lenox helmets will feature graphics with the look of real denim.
686 President and Creative Director, Mike West, says, “For our 20th anniversary collection, we wanted to work with companies with the same high standard of quality, innovation and unique design that we’ve come to be known for. Bern fits that mold perfectly and we’re more than pleased with the project.”
Don’t think that action sports aren’t diving headfirst into a celebri-orgy at the Sundance Film Festival in Park City, Utah rolling this week. No, no, no. They were out in full force for the the Oakley Learn to Ride Powered by AT&T. This next paragraph pretty much sums up the mood of the entire event:
