All we can say about Brad Domke’s big wave skimming is: what?
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The Richards at the US Government have finally removed the restriction from the Nixon.com domain and handed it over to the proper Encinitas, California based watch designers. And now, they’ve put the domain to good use with an entirely new online presence.
Whether you are a first time visitor, a returning customer, or a die-hard fan of the brand the new website increases engagement upon every visit. Expanded product photography and video, real-time team and event updates and enhanced customer service are a few of the many upgrades reflected on Nixon.com. The newly revamped Nixon.com was also the recent recipient of a “Site of the day” award from Design Licks.
Click it and see.
[Link: Nixon]
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Los Angeles skater Oscar Loreto was born with no left foot and only one finger, but that hasn’t stopped him from skateboarding well as proved by this clip from SBC Skateboard. For more on Oscar or the Adaptive Action Sports organization, click the link.
[Link: Adaptive Action Sports]
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Join Willis Kimbel, Jerry Gurney, Tom Remillard, Jake Divine and Ben Raybourn and they roll through some desert terrain with Lowcard Magazine.
[Link: Bloodwizard]
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Apparently, NBC Sports action arm Alli Sports has an unlimited tolerance for pushing flame retardant, mouse dissolving, caffeinated, carbonated high fructose corn syrup on the youth of the world as they’ve just announced that they have signing up for four more years of partnership with Pepsi Co. Along with this comes plans for a three venue annual tour: beach, city, mountain.
“The action sports landscape has grown and changed dramatically since we launched the Dew Tour in 2005. The multi-stop series format was what the industry wanted and needed then. The Dew Tour changed the industry forever, taking the sports to a whole new level. The new Dew Tour, which will include three major events across Beach, City and Mountain venues, represents what the athletes and industry want and need today,” said Wade Martin, President & CEO, Alli Sports. “We believe our partnership with Mountain Dew represents one of the most unique, integrated relationships between brand and property in all of sports. This partnership extension and the new approach we created for the Dew Tour together with Mountain Dew, the athletes and the industry, truly underscores that.”
The new tour will feature stops in Ocean City, Maryland; San Francisco, California; and Breckenridge, Colorado. For the official word, follow the jump. [click to continue…]
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For the absolute rundown of everything that needs to be said about Coachella, music, and rockstars of any profession (snow, surf, skate?) we turn to Noel Gallagher. Seriously, what else could anyone have to say about anything? We guarantee that watching this will be the best 12 minutes you spend online all week.
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Check out the trailer for the powerful film Alekesam that explores the life of musician Hugh Masekela and his relationship to his son, action sports announcer, Sal Masekela. As director Jason Bergh says:
It began as a simple, four minute promo for my dear friend Sal Masekela’s new album, and emerged as the greatest project of my career, and the most important story I have ever told. The world has known Sal Masekela as the face of action sports for more than fifteen years. But they have not known the man behind the name, Selema Mabena Masekela, whose last name represents not only worldwide musical success and fame, but personal and political struggle.
We’re looking forward to seeing this one.
[Link: Alekesam The Movie]
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The students of San Clemente’s Clarence Lobo Elementary School had their handball courts turned into Volcom billboards last week as a surprise in what VeeCo calls a “community service project,” after the school’s student body president called them for help, according to a story in the Orange County Register.
“We saw that the handball courts were kind of ugly,” said Randi (above right), daughter of Chris and Stacey Jones of San Clemente. She came up with a plan and consulted with her mom about how to get it done. . . The handball walls had been “plain gray” and kind of dirty back in November, when Randi began working on the project. Now there are murals on one side and fresh blue paint on the back, sporting the school’s name.
Get ’em when they’re young and you’ll have them for life.
[Link: OC Register]
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A large sewage spill in San Diego County reportedly flowed right down the Tijuana River and into Imperial Beach on April 4, 2012 and no on notified anyone of the spill, according to a story on NBC San Deigo.
The spill was caused by a software malfunction in the treatment plant, an engineer for International Boundary and Water Commission told NBC San Diego. . . Raw sewage and runoff water spilled in the plant for three hours before any of the workers realized, the plant’s engineer said. . . The spill flooded parts of the plant’s system, which filters about 25 million gallons of Tijuana sewage. As a result of the sewage spill, the filtration system shut down, allowing that water to flow unfiltered into the Tijuana River.
Officials said they didn’t report the spill because the water that got out was “actually cleaner than the water that’s in the river,” county spokesman Gig Conaughton. No so said surfer and sewage taste tester Anthony Marsh. “It’s like a really raspy taste, and you could see the foam and the brown in the water.”
And that’s how hard IB surfers are. . .
[Link: NBC San Diego]
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