The Q1 2012 numbers from theAssociation of Magazine Media (formerly the Magazine Publishers of America) seem to suggest that there is no bottom to the magazine advertising slide.
While we’re getting tired of saying this we’ll say it one more time: As Transworld Media is the only action sports company whose print advertising is tracked by the MPA we’ll run their numbers and use them as the harbinger for the rest of the action sports print business.
Overall magazine advertising was down 8.2 percent for the quarter so Skateboarding, Surf, and Wakeboarding were ahead of the market. The other titles were decidedly not.
Advertising in Transworld’s parent company Bonnier Corp magazines (that are tracked by the MPA) were down 9.5 percent (excluding Transworld titles) while Transworld titles were down 11.5 percent over all in Q1 vs. 2011.
Brands that are still buying ads in print must be making publishers so happy, but from the looks of this they are becoming less enthusiastic. No worries though. There’s always the Internet where advertising was up 22 percent in 2011.
To look back on past Boardistan coverage of action print advertising numbers click here.
Legendary skateboard photographer Grant Brittain has taken a journey through his archives an pulled out his best images from the 80s for a solo showing opening Saturday, April 21, 2012 at San Diego’s Bottlecraft Beer Shop
Sk80′s captures the rise of an underground movement of youth culture shot from an insider perspective. Fully immersed in the infancy of skateboarding we now know today, Grant not only shares the raw power behind the craft but candid moments with friends; including skate legends, Natas Kaupas, Mark “Gonz”, Sinisa Egelija, Hawk, and Kevin Staab to name just a few. Join Grant and the Skateboard Mag crew for an evening of fond memories, great beer and good times.
Last week more than 300 workers fainted at a Sabrina Manufacturing plant in Kampong Speu while making Nike shoes. Now a group of Nike executives are reportedly traveling to Cambodia to find out why, according to a story on UPI.com.
“Workers faint every week at Sabrina,” Free Trade Union Leader Chea Mony said, adding that the incident was only picked up by the media when fainting occurred en masse. . . Nike has yet to comment on the issue.
They’re probably fainting from the sheer joy that comes from making shoes for the number one footwear brand in the world. Seriously, wouldn’t you?
OFF! is a “super group” lead by ex-Black Flag singer Keith Morris and they are reportedly bringing “back everything we loved about old school West Coast skate culture.” Sounds good to us.
Saturdays, NYC’s hipster surf boutique, worked with Shut NYC to create the Saturdays x Shut Skateboard Deck. The board is 29.6 x 7.75 and features 7-ply hardwood maple, Ace Trucks, Shut Wheels, Bones Abec 7 Bearings, and it’s all made in the USA. Completes are $180 and are currently available on the Saturdays website.
Style is everything in this contest, as no spins over a 540 are allowed. The top three winners are paid out from the $4,000 prize purse, with $500 going to the Pro-Tec best trick of the day! Registration starts at 8am and discounted lift tickets are available to competitors. Don’t miss your chance to show your style.
No spins over 540? Sounds like a great contest. The rest of the info is on the flyer, right?
Allen Ginsberg saw the best minds of his generation “destroyed by madness, starving hysterical naked, dragging themselves through the negro streets at dawn looking for an angry fix” and it looks like Jed Anderson, Laurent-Nicolas Paquin, Jake Kuzyk, Darrell Mathes, Danny Larsen, Jake Olsen-Elm, Gus Engle, Nima Jalali, Nick Dirks, Jonas Michilot, and Desiree Melancon are right there with him on the Howl team. Click Howlltd.com for all the infos.
Police say Kevin McGarry, 42, of Ocean Township was found face down off the Jersey Shore’s Roosevelt Avenue Beach Wednesday afternoon April 11, 2012. He was wearing a wetsuit and still attached to his surfboard, according to a story on NJ.com.
He is not believed to have been in the water for an extended period of time when a fisherman spotted him near a rocky jetty off of Roosevelt Avenue, said borough police spokesman Capt. Earl Alexander. . . An autopsy will be conducted tomorrow to determine a cause of death, he said.
According to officials, it appears McGarry died “as the result of a surfing accident.” Our thoughts are with McGarry’s family and friends.
The Q1 2012 numbers from the Association of Magazine Media (formerly the Magazine Publishers of America) seem to suggest that there is no bottom to the magazine advertising slide.
