How Jake Burton Made His Millions

by The Editors on October 31, 2012

Burton LogoBurton Snowboards founder Jake Burton will be on a CNBC show called How I Made My Million on Friday night, November 16, 2012, explaining how he turned his ideas into an “extraordinary business.”

Despite little training in design or construction, he built his first snowboards inside a Vermont barn. A decade later, Burton would be selling his iconic boards in 33 countries, the dominant player in a fast-growing industry.

Tune in for the rest of the story on Friday night and who knows, maybe you’ll learn how to make your next million.

[Link: CNBC]

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Tony Hawk & Jason Ellis Eating Bugs

by The Editors on October 31, 2012

Not sure there is anything else we need to say about this other than Tony and radio show host and author Jason Ellis sit around, tell stories from their times together, poopy pants, and eat bugs. Yum.

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Stokes Me Raises $78,000 In Humanitarian Aid

by The Editors on October 31, 2012

Stokesme Thankyou300X250The Stokes Me Challenge, in which brands, organizations, and individuals competed to raise money for Humanitarian Organizations is over and the winners are? Reef founders Fernando Aguerre and Santiago Aguerre of Liquid Tribe. They reportedly raised $7,500. Judy Burlingham raised the most money as an individual fundraiser for a total of $6,650 winning a trip for two to Hawaii and the Triple Crown.

“Thank you to all of those that became personally invested with the Stokes Me Challenge as it is surfers like you who are at the heart of this cause,” said Ross Garrett, SIMA Humanitarian Fund President and Vice President at Surfline. “Raising $78,000 in our first year of the Challenge is exciting and I know that we will only continue to grow as we support the amazing work of surf-related humanitarian organizations making a difference in our world.”

For the official word follow the jump [click to continue…]

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NorCal Surfer Hit By Shark In Fair Condition

by The Editors on October 30, 2012

20121030 021739 Bite 300A 25-year-old surfer was riding waves at North Jetty on Eureka, California Somoa Peninsula around noon today (October 30, 2012) when he was reportedly bitten by a shark, according to a story in the Times-Standard.

The victim told the deputy he was bitten by a shark while surfing. The victim had an approximate 14 inch bite wound and other wounds on his body that required surgery. . . . [one witness] said the victim had about four 12-inch long gashes from his ribs to below his hips. . . “It punctured all the way through. There were guts and meat hanging,” Gabriel said, adding that the victim appeared to be in shock. “He was going ‘Oh my God, oh my God.'”

According to a spokesperson from St. Joseph Hospital the victim is currently in fair condition. Our thoughts are with him and we hope he has a speedy recovery.

[Link: Times-Standard]

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Toni Kerkela + Alpine Meadows

by The Editors on October 30, 2012

Haven’t been up to Tahoe’s Alpine Meadows in a while? Maybe this spring shred edit starring Toni Kerkela will cause you to think twice about it next time.

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Rome Hooks Up Jonah Owen

by The Editors on October 30, 2012

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Beer cheers to Jonah Owen for finally getting a board sponsor with the Rome SDS.

During a season without a board sponsor, Jonah Owen spent last year on his own schedule completely killing it. He took to the streets and backcountry to stack footy and quite possibly take the “hardest-working snowboarder” award in 2012. This season he has already cashed in $10k from a 1st place finish at Hot Dawgz & Hand Rails at Bear Mountain, and checked off early pow runs during the first snow fall at Bachelor.

Follow the jump for the rest of the official word. Burp. [click to continue…]

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Nike’s Vulgar Display Of Snow Marketing

by The Editors on October 30, 2012

Here, let Nike and some energy drink with a cow on it rub your face in their big, bulbous, bulging wallets and show you how epic snowboarding looks when they spend way, way, too much money to “get the shot.”

Hey, I know let’s film Austin Smith juggling eggs in Phantom slo-mo. How rad will that be? Then you throw a boot in a snow storm with Danny Kass standing behind it throwing horns and going “Arrrrrggggghhhh.” Oh my gawd.

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Brixton Logos Up Jason Jesse

by The Editors on October 30, 2012

Brixton Jason Jessee

It seems it was only a matter of time. Jason Jesse has been wearing these clothes, riding these bikes, shooting these guns, and sporting this style since long before Brixton was even a brand. Might as well put a couple logos on him.

“Jason is an inspiration to people inside and outside of skateboarding,” said Brixton co-founder and Brand Manager David Stoddard. “He brings a rich heritage to the Brixton family and we are honored to be working with him.”

“I feel right at home on Brixton,” said Jessee. “I’m into everything they’re into, so it’s very comfortable. I wear two hats and a lot of clothes and their stuff rules so I am fully stoked on being a part of this.”

Follow the jump for the official word. [click to continue…]

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Laura Austin + Lomography Gallery

by The Editors on October 30, 2012

Lomoflyer-WebFormer Snowboarder Magazine online editor (and award winning photographer) Laura Austin is curating a photographer show at the Lomography Gallery Store LA during the month of November 2012. The show is titled Everyone’s A Photographer. The show features images from Chad Muska, Corey Smith, Jared Eberhardt, Jeremy & Claire Weiss, Natas Kaupas, Ian Ruhter, Danny Zapalac, Jason Lee Parry, and Laura Austin herself.

The opening party for the show kicks off Friday night, November 2, 2012 at 7 PM and features free drinks from Pabst, Peligroso Tequila, and O.N.E. Coconut Water with DJ Aaron Castle and others spinning through out the night. The event is free but they’d like you to RSVP to store.losangeles@lomography.com.

The Lomography Gallery Store LA is located at 7998 Santa Monica Blvd., West Hollywood, California.

[Link: Snowboarder Mag]

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Bucky’s 2012 Halloween Bowl-B-Q

by The Editors on October 29, 2012

On Saturday while we were rolling a quiet bowl and casually carving pumpkins the rest of the Southern California skate world was at Bucky Lasek’s house for the annual Bucky’s Bowl-B-Q. Here’s a little of what you missed.

[Link: Ride Channel]

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