Smith Adds Tess Coady To Global Snow Team

by The Editors on January 20, 2022

Smith has added 21-year-old Australia big air and slopestyle snowboard pro Tess Coady to their global snow team.

“Tess brings a truly unique style, personality, and flare to snowboarding that keeps us on the edge of our seats before she drops into each run. This x-factor mixed with her pure love for the sport is infectious. We’re thrilled to introduce Tess as a member of the global SMITH team and proud to have her passion and talent representing female athletes in Australia and around the world” said Thomas Edgar, SMITH Marketing Manager, Australia.

For all the official details from Smith, please follow the jump.

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Street League Lands A Shoc Sponsorship

by The Editors on January 20, 2022

A Shoc, the energy drink company backed by Keurig Dr Pepper Inc., has just signed a $15 million sponsorship deal with Thrill One, the Costa Mesa, California owners of Street League Skateboarding (among other action sporting assets), according to story in the Financial Post.

The two-year agreement is worth as much as $15 million and will let Thrill One invest in live events, locker rooms and media production. As part of the arrangement, A Shoc will be featured throughout Thrill One’s various assets, which include Street League Skateboarding, Nitro Circus daredevil action sports shows, Nitro Rallycross and a production house.. . . “It’s going to be a game changer for our existing properties and will level them up,” said Thrill One Chief Executive Officer Joe Carr. “We’re going to be creating a lot more content throughout the year.”

A Shoc promotes its caffeine delivery liquid as a natural energy drink designed for performance enhancement with no sugar added.

[Link: Financial Post] 

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Evan Hernandez Gets 8 Years In Prison

by The Editors on January 20, 2022

Former pro skater Evan Hernandez was just sentenced yesterday, January 19, 2022, to eight years in federal prison for “selling nearly two pounds of methamphetamine and laundering Bitcoin” for other drug dealers.

According to court documents, from at least March 2018 to March 2019, Hernandez distributed narcotics, conspiring with drug dealers to distribute the controlled substances over one of the world’s largest darknet marketplaces. . . Hernandez also was responsible for laundering Bitcoin for darknet drug trafficking operations. 

Hernandez will also reportedly have to turn over “a 2010 Mercedes-Benz, approximately $35,000 in cash, and various watches, necklaces, rings and other jewelry” to the government. Seems like only yesterday he was that little kid in In Bloom. Bummer all around.

[Link: Department of Justice]

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Jackass Forever: The Merge4 Sock Collection

by The Editors on January 20, 2022

Merge4, the sock brand from Santa Cruz, California is releasing a set of socks celebrating the release of Jackass Forever.

The Jackass collection includes three brand new sock designs featuring iconic Jackass graphics: ‘International’, ‘Scattered’, and Skull’ – each constructed with light compression, padded soles, and a seamless toe and heel. And there may be more to come!  “MERGE4’s Jackass socks are the only socks you want to be caught in, no matter if you’re cheatin’, lyin’ or kickin’ ass haha!” said Jackass star, WeeMan.

Get the while they’re available. Three pair for $62. Click the link.

[Link: Merge4]

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Grindland: The Birth of DIY Skateboard Parks

by The Editors on January 14, 2022

The history of Grindline Skateparks is something every self-respecting skateboarder should know. Thankfully, Thrasher Magazine has made it easy for all of us with Grindland.

“Grindland – Red, Monk and the Birth of DIY” is the story of Mark Scott and Mark Hubbard, two visionary skaters from the Pacific Northwest who, along with dedicated friends, kickstarted the modern DIY/concrete skatepark revolution. From the early days of Burnside to 2019’s Rip Ride Rally, this film explores the friendship, struggle, triumph and tragedy of true iconoclasts, hellbent on building the skateparks of their dreams.

Great work by Michael Burnett and Matt Bublitz. Enjoy!

[Link: Thrasher Magazine]

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OR Snow Show Offering FREE Hotel Rooms

by The Editors on January 14, 2022

Gotta give Emerald credit. They’re definitely doing all they can to get people to their Outdoor Retailer Snow Show in Denver January 26-28, 2022 (a.k.a. the peak of the Omicron wave).

OR and the Board Retailers Association are reportedly giving away three nights free lodging in a convention center adjacent hotel room if you are a member of BRA and were planning on going to Denver, but cancelled because it was too expensive. Here’s the official word:

Were you planning to go to the OR-Snow Show January 26-28 but don’t have enough funds to pull it off? BOARD RETAILERS ASSOCIATION AND OUTDOOR RETAILER ARE OFFERING “SCHOLARSHIPS” TO HELP YOU AFFORD A TRIP TO DENVER FOR THE SHOW! As a BRA Member you can qualify for 3 complimentary nights at hotels near the Convention Center at the Outdoor Retailer Snow Show. Over $600.00 value! Email doug@boardretailers.org to confirm that you qualify and are added to the recipient list.

Not sure that would do it for us, but if you’d like to go, please hit them up. We’re still waiting for the winter show to move back to Las Vegas where it belongs!

[Link: Outdoor Retailer]

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Down For This: 30 Years of Volcom

by The Editors on January 13, 2022

Not that we’re on some VeeCo kick, but they keep doing things that seem relevant to us. Not sure if that’s good or bad for the brand, but their recently released Down For This 30th anniversary edit it worth checking out.

If you remember when Volcom was the newest action brand pushing the concept of youth boarding culture, then you’re old. If you’d like to reclaim some of your youth by watching old Volcom video footage in its original format, then here are a few of the classics currently for sale online (some at ridiculous prices).

The Garden VHS
Luminous Llama VHS
Frankenplasm VHS
Computer Body VHS
The Life & Times of a Sprocking Cat VHS
Big Youth Happening Episode II DVD
The Bruce Movie DVD

[Link: What Youth]

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Volcom Outfits US Olympic Snowboard Team

by The Editors on January 12, 2022

Volcom has decided to ante-up and purchase the rights to outfit the 2022 US Olympic Snowboarding Team.

“The Volcom team is honored to be the official uniform provider for the U.S. Snowboard Team and provide for world-class athletes on snowboarding’s biggest global stage,” said Ryan Immegart, CMO of Volcom and Liberated Brands. “Volcom was the first brand to combine the cultures of surfing, snowboarding, skateboarding, music and art and the original pioneer of the action sports industry. Thirty years later, Volcom’s ‘True To This’ spirit comes to life through these uniquely designed uniforms created exclusively for some of the world’s greatest snowboarders.”

A little OG VeeCo 90s punk patterned power suits with knees patches? Volcom really does mean business. Click play for the entire announcement. How do you think they look? Leave a comment.

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Did Trevor Jacob Crash A Plane For Views?

by The Editors on January 4, 2022

Former pro snowboarder Trevor Jacob (heir to the Ski Tote fortune) has reportedly had a plane crash called into question. Some suggesting that the crash may have been staged to increase his YouTube video views, (yes, we’re helping him get more right now), according to a story on OutThere Colorado. Someone has pointed out a few inconsistencies in Jacob’s “I had to bail from the plane” video including: 

Instagram user @enbm_spotting made this comment on Jacob’s post, raising some of the common arguments of people who are accusing him of crashing on purpose: 

“1. You did not troubleshoot the power loss.

2. You had all the cameras angled to not show any of the perfect landing sites underneath the plane when you bailed.

3. You were wearing a skydiving parachute and altimeter.

4. You bailed instead of landing at any of the landing sites, all of which you had more than enough altitude to glide into.

5. You made sure to grab a selfiestick before bailing.

6. You intentionally landed close to the aircraft to retrieve the GoPros.

This is all pure BS. Go find cheaper and better things to intentionally destroy than a vintage T-craft.” 

So far the video has been viewed 372,146 times (and the comments have since been turned off), so maybe Trevor’s plan is working. That has not stopped other pilots from commenting, however. Here’s a pretty good breakdown from a Tuber named Jay Alaska:

Here’s another take. . . Begging the question, shouldn’t Trevor get Google ad credit for all the views other people’s comment videos are garnering from “reaction” videos? Penguinz0’s has 2.5 million views (almost triple Trevor’s original video). And the fact that PenguinZ has 9.75 million followers is more frightening than anything Trevor has ever done, however, all to the point the Jacob has attained viral success no matter how you shake it.

[Link: OutThere Colorado]

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The Happy New 2022 News Lister

by The Editors on January 3, 2022

It’s a New Year. Time to bury those old habits, get out the list, and start working toward the new you in 2022. Or, just grab another Indian Summer Latte and scroll through this list of stories that you should have read last year. We’d put them in order of importance, but that would take way too much time and it would eliminate the joy you’ll find discovering a story you didn’t know you wanted to read. Take it away.

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