ASP World Champ Joel Parkinson is hitting up school kids with the Surfaid message as the organizations newest schools program ambassador.
Parkinson, 32, addressed an assembly of enthralled students [at Sydney’s Barrenjoey High] before joining a classroom group for a SurfAid lesson on geography. ‘Parko’ was the first at his table to find Bali on the map. “I used to love geography – it was my favorite subject,” he said. . . Parkinson said he was stoked when SurfAid asked him to be an ambassador. “It’s a huge honor, especially for something that does so much good. It was a no-brainer for me to jump on board. I want to raise awareness around the world as much as I can and show the world what SurfAid do.”
Look into the lives of surfboard shapers Josh Oldenburg and Martijn Stiphout with this video series financed and promoted by Starbucks Doubleshot. Ah, yes, corporate sponsorship at it’s finest.
Today (May 3, 2013), Burton Snowboards named longtime employee John Lacy (left) as Chief Product Officer and promoted Sasha Dietschi-Cooper (right) to the position of SVP of North American Sales at Burton. Lacy will report directly to CEO Jake Burton while Dietschi-Cooper will report to Burton COO Mike Rees.
“We’re more focused than ever on the long-term success of Burton, and realigning John and Sasha’s roles reflects this priority,” said Jake Burton, Founder & CEO of Burton Snowboards. “During the past couple of years, John really stepped up and got our North American sales house in order. Now, we want to see him focus on key initiatives like product development & innovation, snowboarding participation and our opportunities in China. As for Sasha, he’s also a longtime veteran of the brand and the industry, and it was a natural evolution to have him take on more responsibility in sales. We have no doubt that both John and Sasha will succeed in their new roles.”
Supra Footwear has teamed up with G-Shock for a celebration of the Japanese watch makers 30th Anniversary (has it been that long?) with a G-Shock inspired Vaider Lite high top.
The black Vaider high top is not only elegant enough to stroll down any red carpet, but it also features two SUPRA footwear technologies: the black Satin TUF upper employs SUPRATUF abrasion resistance technology, and the sole is made from lightweight SUPRAFOAM which provides comfort and impact protection. The all black Vaider has red traction pods, custom red G-Shock sock liner, and the tongue features the “It’s About Time” clock set to 8:13 (20:13 in military time).
The Supra “It’s About TIme” watch will be in G-Shock stores on May 11, 2013 the same day the shoe will be in Supra retailers. Wait, so if we want both we have to go to two stores? Seriously? For the official word follow the jump. [click to continue…]
Huck Magazine’s Ed Andrews kicks down this edit of the work Henry Edwards-Wood is doing to save London’s legendary skate spot Southbank. For more info, check out the LongLiveSouthBank.com website.
On Monday morning at 9:17 AM, April 29, 2013 Gotcha founder and ourCaste backer Michael Tomson, 58, was reportedly arrested “on suspicion of driving under the influence and on suspicion of cocaine possession” and charged with “two felony counts of DUI and possession of a controlled substance” after getting involved in a traffic accident in Laguna Beach, California, according to the LA Times.
Tomson posted $100,000 bail and was released. . . A caller reported a traffic collision involving a 2008 Mercedes E550 and a 2008 Nissan Rogue at 9:17 a.m. Monday at Glenneyre and Calliope streets in Laguna Beach. . . Tomson, who was driving the Mercedes, was heading south on Glenneyre when he rear-ended the Nissan being driven by a 65-year-old woman from Santa Ana, police said. . . The woman was hospitalized for minor to moderate injuries.
Sounds like a bad day all around and we’re bummed for everyone involved. Luckily, no one was more seriously injured.
For the month of May (April 27 – May 31, 2013) Keep A Breast is posting up a pop up shop in The Garage at Univ, in Encinitas, California.
The pop-up will feature everything Keep A Breast has to offer and more including: merchandise from http://shopkab.com and our partners; KAB breast casts; Non Toxic Revolution prints from artist Shepard Fairey and others; Kassia Meador photo collection; ltd skate decks from Todd Bratrud; and interactive breast cancer prevention learning lounge. The pop-up shop will also feature a series of special events such as a KAB Treasured Chest breast casting day for survivors.
KAB will kick things off with an grand opening party at 6 PM Friday, May 3, 2013. The evening features music by DJ Tony Larson. The Univ Garage is located at 1057a South Coast Highway in Encinitas, California. For the full schedule of KAB events planned for the month of may, follow the jump
There’s nothing better while watching late night TV than seeing Kalani Robb’s bright shinning face doing work for Arby’s King’s Hawaiian Buns. It’s ono.
The magazines’ print business has diminished since Bonnier bought them from Time Inc. in 2007 as part of a $225 million deal for 18 enthusiast magazines. . . Ad pages fell 33.7% at Ski magazine last year, a steeper drop than the 8.2% decline across magazines as a whole, according to the Publishers Information Bureau. . . The deal, terms of which were not disclosed, also includes the rest of the company’s Mountain Group in Boulder, Colo.; . . . and Nastar, a recreational ski and snowboard racing program.
As one action media professional told old us on hearing the news: “Publishers have been using the “buy high sell low” method for the last dozen or so years.” And we’re guessing that trend is going to continue. It is odd, however, that Bonnier didn’t throw Transworld Media in with the purchase, but they probably believe they can milk a few more years of revenue out of the action sports industry before they need to dump it.
[Editors’ Note: We assumed everyone would know, but the previously unwritten irony here is that Times Mirror used to own both magazines and Clurman and Sellstrom used to run them. So yeah, they’re runnin’ their tread mill after you, their runnin’ their tread mill now.]
Seems like Van Styles‘ photos have been turning heads all over the action industry. Now, he sits down for a short Brainstorm with Kayo TV. And yeah, it’s good to see where he’s coming from, because everyone seems to like where he’s going.
