by The Editors on June 21, 2013
Volcom is taking some tips from parent company Kering and is putting out some footwear that looks nothing like sister company Puma’s offerings. Here is their justification for those who have forgotten what Volcom is all about:
Volcom is a “modern-lifestyle” brand that embodies the creative spirit of youth culture. Our dedication to creating amazing footwear that compliments and completes our apparel and accessory collections affirms Volcom’s ultimate goal, which is to provide high-quality lifestyle-enhancing product to people that share our passion for art, music, film and riding. Volcom was founded on liberation, innovation and experimentation while remaining focused on breaking-down established traditions.
Those are some “youth against establishment” boots if we’ve ever seen them.
by The Editors on June 21, 2013
What more do you need to know? Russian bikini girls wearing high fashion footwear and surfing in a competition. Maybe this is something the ASP could consider now that they’re taking surfing to the mainstream. . .
by The Editors on June 20, 2013
Founding Nixon Canadian sales team member Brian White has been named to the position of Director of North American Wholesale Sales at Nixon where he will oversee the company’s US and Canadian wholesale sales and report to Mike Hoefer.
“This is a unique and exciting time,” stated White. “I feel it’s the perfect opportunity for me to impact the Nixon business with their very talented team. I am excited to learn from their expertise and help optimize the performance of the inside and outside sales teams. As one of the founding sales reps of the brand, I have experienced Nixon’s successes and feel the best years are to come.”
Congrats, Brian! For the official word from Nixon, follow the jump. [click to continue…]
by The Editors on June 20, 2013
If you’ve ever thought of donating to help the work of the Stoked organization with under-served youth, this month is the time to do it. The George C. Fund will match anything you give (up to $15,000) between now and June 30, 2013. So it’s like giving doubles.
There hasn’t been a better time to join us. Become a STOKED Igniter and help #closethegap. . . With your support, our youth are empowered with the STOKED community, values and skills to achieve the success of their dreams. Through action sports culture, our youth can jump the gap.
For more details click here for Stoked or follow the jump. [click to continue…]
by The Editors on June 20, 2013
World Industries pros Andrew Cannon, Anthony Shetler, and Derek Fukuhara along with Ams Billy Davenport, Chris Mathis, and Mike Franklin are hitting the road next week on the WRLD Long Hard Summer Tour fueled by Plyagra. The demo tour begins at VU in Parkville, Maryland on Monday, June 24, 2013 and finishes up 13 stops later at Skater’s Edge in Tauntan, Massachusetts on July 10, 2013. If you live in the East Zone check it. For the full schedule follow the jump. [click to continue…]
by The Editors on June 20, 2013
Ryan Burch will be showing a collection of his surfboard shapes tomorrow (Friday, June 21, 2013) in The Garage at UNIV in Encinitas, California. The show, titled Functional? Water Deflecting Sculpture Not For Sale, will highlight the innovative shapes that Burch will spend the next year surfing.
Ryan is a local Encinitas surfer and shaper and utilizes his vast knowledge of surfboard design history to craft futuristic asymmetrical surfboards from beyond. He has gained widespread attention as both a test pilot and conceptual craftsman and stands at the forefront of the do-it-yourself movement and innovation.
The opening runs from 7 – 10 PM and will feature music and beer. UNIV is located at 1053 S. Coast Hwy in Encinitas, California. For the official word, follow the jump. [click to continue…]
by The Editors on June 20, 2013
Earlier this month, when Mammoth Mountain CEO Rusty Gregory told the Mammoth Lake, California Town Council that “in a few weeks Mammoth Mountain will not be run by Rusty Gregory” he was simply adding his usual flair to a less exciting story.
Truth is, while Gregory announced several changes in the management team on Wednesday, June 19, 2013, what didn’t change is the guy in the CEO position. Yes, Gregory is still CEO and that’s probably a good thing. Here’s what he said about the management changes.
“The last seven years have presented us with a series of hardships; drought, lawsuits, town bankruptcy, and global financial meltdown and the ensuing recession have left their mark on all of us,” said Gregory. “As we acknowledge the challenges behind us, it is critical now that we look to the future and recognize and act upon the opportunities that lie ahead. I believe our company and our community will not realize these opportunities by employing the visions and solutions of the past. It is time to pass the baton to a new generation of company leaders, who dare to have a new vision, possess the audacity to take risk, the guts to change the old ways, and the energy to do the hard work, with their teams, to transform the opportunities of the future into reality.”
Most of the “changes” appear to be simply adjustments to job descriptions, however, Gregory is continuing the search for a new chief operating officer of hospitality. For the official word from Mammoth Mountain, follow the jump.
by The Editors on June 19, 2013
When Kate Spade decided to launch a new low-end clothing line called Saturday, NYC-based surf boutique Saturdays Surf NYC decided they’d take the company to court, according to a story on Complex.com. Unfortunately for them, their bid to stop Kate Spade from launching the new brand was unsuccessful.
Judge Miriam Goldman Cedarbaum concluded that “Saturdays Surf NYC has not shown a likelihood of confusion by a preponderance of the credible evidence. I am particularly persuaded by the relative weakness of the word that the two marks share, the significant distance between the men’s and women’s products, and the consistent inclusion of the famous house mark, Kate Spade, in its Kate Spade Saturday mark.”
Chalk another one up for high fashion big business.
[Link: Complex]
by The Editors on June 19, 2013
Dakine hasn’t let parent company Billabong’s financial travails keep it from moving into some dope new digs in Hood River, Oregon, according to a story in the Portland Business Journal.
Its new home will accommodate growth and features earth-friendly designs including a rooftop garden, extensive use of daylight, water efficient features and reclaimed wood. Solar panels will be installed in the future.
We just hope they get to grow as they should. We hear Dakine may be out from under the “Billabong umbrella” sooner rather than later, and working right next door to the makers of Tofurkey can’t hurt.
[Link: Portland Business Journal]
by The Editors on June 19, 2013
Patagonia is bringing attention to the life story of legendary surfer Wayne Lynch in Craig Griffin’s film Uncharted Waters: The Personal History of Wayne Lynch.
It traces his upbringing in the seaside town of Lorne on Victoria’s south western coast and his turbulent experiences as a ‘conscientious objector’ on the run from conscription and the Vietnam War. Ultimately, it is about an extremely gifted individual with an intense connection to the Southern Ocean, whose approach to surfing has been a spiritual journey often putting him at odds with the surfing subculture and society in general.
The film plays June 20, 2013 at Broad Theater in Santa Monica, California, June 21, 2013 at the world famous La Paloma Theatre in Encinitas, California and June 27, 2013 at Village East Cinema, in New York City.
[Link: Patagonia]
