Burton Snowboard’s visual marketing plan for fall appears to be the serial release of small bits of a snowboard movie in four distinct drops. Earlier they dropped their “backcountry” edit and tomorrow (Friday, September 27, 3013) they’ll blasting out their “street edit.” Before they do that, however, they’d like us to get all wound up with this little taste. And yeah, guess we’re going to fall for it and post it right here.
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Lib Tech’s 8th Annual Downtown Showdown is moving to the Midwest with this year’s action kicking down in Minneapolis (where the locals aren’t so jaded) on Saturday, October 19, 2013. If you live nearby, don’t miss it.
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. . . and just like that it’s over! Sally Fitzgibbons edged fellow Australia Tyler Wright in three to four-foot surf in Seignosse Le Penon, France to win the 2013 Roxy Pro France.
A dominant surfer in previous heats where she combed her opponents several times, Fitzgibbons had to fight through a tight back and forth battle in the final when Wright caught an inside right-hander to score the only other perfect 10 point ride of the event. . . “It was a tricky situation, I had priority and a sneaky right came in and I was looking for the lefts,” Fitzgibbons continued. “She went for it and really stepped it up, I saw her do that little air out the back and I thought game on I got to do something big now ! Patience and perseverance and just keeping your head down, I kept going and I’m just so happy !!”
Sally knocked Stephanie Gilmore out of the comp in quarter final 1 if you were wondering. For the official word from the ASP including full results, follow the jump. [click to continue…]
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Holden Outerwear co-founder Mikey LeBlanc has joined the Powder Jets team and will help spread the gospel of bringing simplicity back to snowboarding. For the official word from Powder Jets, follow the jump. [click to continue…]
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Nixon announced today that after an “exhaustive search” they’ve named former Nike exec Nick Stowe as CEO of the company replacing Andy Laats, who will become executive chairman.
Stowe, 43, has over 20 years of successful leadership experience with start-ups and established global brands including jewelry company Stella & Dot, Converse and Hurley. . . “Nick understands our potential, and he’s the kind of guy I want at Nixon,” said Laats. “He’s an experienced leader who not only has formal business training, but also knows how to grow strong consumer brands.”
Can’t hurt to add another Stanford MBA to the team. For the official word from Nixon, follow the jump. [click to continue…]
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For the past week Spy has been donating $30 from each of the sunglasses they’ve sold in their online store to help out the victims of the Colorado flood.
As the flood waters continue to recede and damages are assessed statewide, the residents of Colorado look to rebuild their lives and communities with the winter season approaching. Please join SPY in providing a helping hand to support our brothers and sisters in Colorado by donating to Foothills Flood Relief Fund<https://www.unitedwayfoothills.org/node/310> during this critical time.
Helping out is always good. For the official word from Spy, follow the jump. [click to continue…]
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Curren Caples turns pro and Kelly Slater is involved. What? Congrats to Curren. The kid has been killing it for years. It’s about time. (Oh and that other ripper kid Louie Lopez has gone pro as well. Follow the jump for his edit with Tyler The Creator. [click to continue…]
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Auby Taylor goes huge off a small stretch of concrete with Thunder trucks under his feet.
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If you want to know how the 10th Annual Hot Dawgs & Handrails at Bear Mountain went down and how Tommy Gesme won then whole thing, then check out Mary Walsh’s story on Snowboardermag.com. It’s good.
[Link: Snowboarder Mag]
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If you didn’t make it to Fallen Footwear’s Road Less Traveled premiere last weekend, don’t worry. Erica Yary and the Ride Channel was there to do it for you. And, chances are, she’s a little better a talking to all the right people than you are. She’s definitely better at it than we are.
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