by The Editors on November 21, 2013
Hans and Nils Mindnich are officially on the Salomon Snowboards AM program. Which appears to be a good deal for everyone. Here’s what Salomon says:
Hans and Nils Mindnich happen to be brothers, but they also happen to be two of the most stylish up and coming snowboarders out there right now. When these guys strap in you never know what is going to happen, but you park it in a good spot to watch because one thing is for sure, it’s going to be wildly entertaining.
Sounds like high fives are in order all around.
by The Editors on November 20, 2013
Have to say we cannot disagree with Whitelines when they said:
Jamie, Jamie, Jamie, what were you thinking? All we can say is we hope the money was decent, because this has to be the most cringe worthy advert involving snowboarding we’ve ever seen.
Sometimes it’s just better to keep total and complete control over your brand than to cash the check, then again, cashing checks is what the Olympics are all about. Cha-cha-cha-ching.
[Link: Whitelines]
by The Editors on November 20, 2013
The Burlington, Vermont based design firm JDK has probably done more to shape the way we all view snowboarding than any other company ever. Their years of shaping the branding and visual design at Burton Snowboards have made them almost synonymous with the world’s largest snowboard company. And that’s only part of it. Look around in the action sports industry and JDK alumni are everywhere.
Lately, numerous changes have been shifting the balance of the company founded by Michael Jager, Giovanna di Paola Jager and David Kemp 27-years-ago, according to a Kathryn Flagg story in Seven Days. But what exactly those changes will mean for the principals are still a bit vague. One thing is certain, David Kemp has left the building.
The transformation is happening quickly, more than just the typical ebb and flow of business. Kemp declined to speak with Seven Days for this story; his two-line email response to inquiries read: “No, I am not available to be interviewed. I am no longer involved with JDK.” . . . That’s a monumental change. Again and again in interviews about JDK, former clients, friends and employees pointed to the partnership between Jager and Kemp as a main reason for JDK’s success. Their right brain/left brain pairing was primarily responsible for running the firm, especially after Giovanna Jager — a brilliant designer herself — stepped away from day-to-day business to raise the couple’s three children.
Michael Jager tells Seven Days that there will be official news after the New Year. Until then, just read this story and then come to your own conclusions. It’s much more fun that way.
[Link: Seven Days]
by The Editors on November 20, 2013
by The Editors on November 20, 2013
Artist Evan Hecox has been on the Chocolate Skateboards design program since 1997. Snowboarders of a certain age will remember Hecox’s ground breaking work for Twist Snowboard Clothing back in the day.
Now, with the release his new Vagabond Series for Kenny Anderson, Mark Johnson, Gino Ianucci, Raven Tershy, Vincent Alvarez, Chico Brenes, Justin Eldridge, Elijah Berle and Stevie Perez, it’s to let him tell his own Chocolate story.
That first Chocolate car series was done from photos I took of cars that I would see on the street. I used to live in the Mission District in San Francisco and I would walk or ride my bike around and take Polaroid photos of things that interested me. I’ve always had a fascination with old cars, especially ones that anyone has customized slightly or ones that are damaged, primer painted, multi-colored, or with old faded logos.
For the rest of Evan’s thoughts on skateboard graphcis and more images of the stunning Vagabond series, follow the jump.
[click to continue…]
by The Editors on November 20, 2013
A new documentary I Am Thalente follows the unlikely journey of Thalente Biyela, a South African street kid and skateboarder whose formal education ended at 8. He’s been homeless since 11, and now, thanks to skateboarding, he finds himself rolling with some of the best skateboarders in the business and a U.S. Athlete Visa.
The producers of this film need a little help to get it completed so they’ve turned to crowd funding site Seed & Spark to get things rolling. Check out this trailer, then click the link and do what you can.
[Link: I Am Thalente]
by The Editors on November 19, 2013
Not only is Guy Mariano one of the hardest working skateboarders ever, he is the originator of his own Mariano Signature collection of outdoor heritage-influenced body coverings from Fourstar.
[The]. . . collection features the Mariano Signature L/S Flannel: a brushed flannel with an oversized plaid, the Mariano Signature Jacket: a quilted, cotton canvas parka with Mariano plaid flannel hood lining, dual entry workwear pockets, elbow patches and drawcord cinches. The Mariano Signature Jean: a five-pocket, button-fly stretch canvas pant available in three different washes and the Mariano Signature L/S Knit: a mid-weight jersey long-sleeve crew, offered in two heathered stripe colorways. Each piece is finished with Mariano’s signature trim package.
Heathered stripes, indeed. Follow the jump for the official word from Fourstar. [click to continue…]
by The Editors on November 19, 2013
Signal Snowboards founder Dave Lee is reportedly helping peer-to-peer bike rental site Spinlister.com on a new venture to promote peer-to-peer snowboard rentals and sharing called Spinlister.com/Snow.
“I love sharing, that’s what life is all about for me – experiences and adventures – this is the opportunity that Spinlister gives the rider,” said Signal Snowboards Founder Dave Lee. “Local knowledge and the board you want to ride can change travel plans for the better. It’s the perfect time for a service that allows you to meet like-minded people and share or rent snowboards anywhere in the world.”
Guess the big questions is, how many people want to go meet a stranger at on odd location just to save a few dollars on snowboard rentals. Not us. And it’s the same reason we don’t buy much on Craiglist: we fear the freaks. Follow the jump for the official word from Spinlister.
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by The Editors on November 19, 2013
Former intermountain sales rep TJ Bottom has been named North American Director of Sales of Zeal Optics.
“As a small brand, ZEAL is a family, and I am pleased to promote from within to fill this key role with a member of our team,” said ZEAL President John Sanchez. “TJ’s talents, connections, and drive are exactly what the brand needs to capitalize on its growth here in the States and the 19 countries we expanded to over the last year.”
For the official word from Zeal, follow the jump.
[click to continue…]
by The Editors on November 18, 2013
Nixon announced today (Monday, November 18, 2013) that they have named former Dyrdek Group Chief Creative Officer Tom Jones as their Creative Director.
Nixon co-founder, Chad DiNenna, commented, “Nixon has collaborated with Tom over the years and we are excited to bring his experience and talent into Nixon. I am confident that his creative expertise, rooted in skateboarding, combined with his respect for world-class design uniquely qualifies him to cultivate the Nixon vision globally.”
Jones has deep, deep roots in skateboarding with long stints at DC Shoes, Plan B Skateboards, and with Dyrdek. For the official word from Nixon, follow the jump.
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